CRO Service Proposal Powerpoint Presentation Slides
0 likes514 views
The document is a conversion rate optimization (CRO) service proposal outlining a strategy to enhance a client's website performance, with goals to increase the conversion rate from 1.5% to at least 4.5%. It details the project context, objectives, process, timeline, and investment required for the project, emphasizing the company's expertise and previous successes. The proposal includes sections on the team's qualifications, client testimonials, and next steps for engagement.
CRO Service Proposal Powerpoint Presentation Slides
- 1. CRO Service Proposal Project Proposal - (Proposal Name) Delivered On - (Submission Date) Submitted By - (User Assigned) Client - (Client Name)
- 2. Cover Letter for CRO Service Proposal 2 Dear (client_name), Thank you for reaching out to us for your Conversion Rate Optimization Services needs. Based on the current needs of a website, lead generation & a good conversion rate is a must. With our conversion optimization services, you can achieve effective results in the best possible way. We are confident that with our experience, your company will be able to achieve the goals stated below- ➢ Increase in Conversion rate from 1.5% to a minimum of 4.5% ➢ Immediate work on your call to action & messaging ➢ High-quality traffic that will tackle your high drop rate ➢ Add text here We will prepare the initial phase of the project to give you the appropriate look & feel of our services with regards to the plan for optimizing the conversion rate. Feel free to contact us for more information. Sincerely, (company_name)
- 3. 3 Project Context & Objectives Our Process- ➢ Plan of Action ➢ Scope of Services ➢ Time frame ➢ Additional Service Offerings Your Investment Company Overview ➢ Why Us ➢ About Us ➢ Our Expertise ➢ Awards & Recognition ➢ Our Team Our Past Experience ➢ Client Testimonials ➢ Case Study Statement of Work & Contract Next Steps Table of Contents
- 4. 4 Project Context & Objectives Our Process- ➢ Plan of Action ➢ Scope of Services ➢ Time frame ➢ Additional Service Offerings Your Investment Company Overview ➢ Why Us ➢ About Us ➢ Our Expertise ➢ Awards & Recognition ➢ Our Team Our Past Experience ➢ Client Testimonials ➢ Case Study Statement of Work & Contract Next Steps Table of Contents
- 5. Project Context & Objectives for CRO Service Proposal 5 Project Context We have identified that the conversion rate of the client’s website is near about 1.5% in the past 6 months. Client’s website traffic level seems to be good on the l&ing page, however the bounce rate is far too high. Project Objectives ➢ We will create paid traffic campaigns to scale up your business & increase conversion rate of your website in just 15 days. ➢ Bases on analysis, we will develop & implement optimization strategies on your website. ➢ We will work on your website’s interface to engage users with it more & build better ROI for your website. ➢ Add Text Here
- 6. 6 Project Context & Objectives Our Process- ➢ Plan of Action ➢ Scope of Services ➢ Time frame ➢ Additional Service Offerings Your Investment Company Overview ➢ Why Us ➢ About Us ➢ Our Expertise ➢ Awards & Recognition ➢ Our Team Our Past Experience ➢ Client Testimonials ➢ Case Study Statement of Work & Contract Next Steps Table of Contents
- 7. 7 Reporting (1-2 Days) ➢ Analyze the client’s website to get key areas of improvement ➢ Produce reports based on our findings ➢ Add text here Analyzing & Testing ( 2-5 Days) ➢ Strategic testing on site ➢ Track of bounce rate, page per session & average time on site ➢ Add text here Monitoring & Evaluation (5-30 Days) ➢ Use webpage testing methods such as A/B tests & multivariate tests ➢ Monitor the aftereffects ➢ Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Plan of Action for CRO Service Proposal
- 8. Scope of CRO Service Proposal 8 o Analyze average time of visitors on site o Review visual hierarchy o Analyze Previous CTA scheme on website o Analysis of potential areas of improvement o Add Text Here Research o Usability test development o Identification of unnecessary icon & fonts o Headlines development for website content & CTA o Add Text Here Conversion rate optimization(CRO) Plan Development o Design clear & concise call to action plan o A/B Testing of website with combined heat map o Removing unnecessary icons & fonts o Add Text Here CRO Plan implementation o Continuous testing of CRO plan to improve website accordingly o Add Text Here CRO Plan Testing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. Timeframe for CRO Service Proposal 9 Stages Duration in Days Research 1-5 Conversion rate optimization(CRO) Plan Development 6-15 CRO Plan implementation 16-25 CRO Plan Testing 26-30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Additional Service Offerings for CRO Service Proposal 10 PPC Management Service- o PPC Lead generation o Keyword & placement research o Multi channel PPC Networks o Add text here Landing Page Service- o Uncover site errors o Strategic recommendation for Landing page o Dynamic text replacement o Add text here Technical SEO Services- o Additional technical support o Information regarding highest traffic o Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. 11 Project Context & Objectives Our Process- ➢ Plan of Action ➢ Scope of Services ➢ Time frame ➢ Additional Service Offerings Your Investment Company Overview ➢ Why Us ➢ About Us ➢ Our Expertise ➢ Awards & Recognition ➢ Our Team Our Past Experience ➢ Client Testimonials ➢ Case Study Statement of Work & Contract Next Steps Table of Contents
- 12. Your Investment for CRO Service Proposal (1/3) 12 Stages Price (in USD) Research XXX Conversion rate optimization(CRO) Plan Development XXX CRO Plan implementation XXX CRO Plan Testing XXX Total (before tax) XXX Taxation Rate: - 5% XXX Total XXX This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 13. Your Investment for CRO Service Proposal (2/3) 13 (Consultant_name) will perform different activities in different phases- Stages Activities Duration in Days Estimated Cost (in USD) Research ➢ Analyze average time of visitors on site ➢ Review visual hierarchy ➢ Analyze Previous CTA scheme on website ➢ Analysis of potential areas of improvement ➢ Add text here 1-5 XXX Conversion rate optimization(CRO) Plan Development ➢ Usability test development ➢ Identification of unnecessary icon & fonts ➢ Headlines development for website content & CTA ➢ Add text here 6-10 XXX CRO Plan implementation ➢ Design clear & concise call to action plan ➢ A/B Testing of website with combined heat map ➢ Removing unnecessary icons & fonts ➢ Add text here 11-15 XXX CRO Plan Testing ➢ Continuous testing of CRO plan to improve website accordingly ➢ Add text here 15-30 XXX This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Your Investment for CRO Service Proposal (3/3) 14 Additional Services Price (in USD) PPC Management Service XXX Landing Page Service XXX Technical SEO Services XXX Total XXX This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. 15 Project Context & Objectives Our Process- ➢ Plan of Action ➢ Scope of Services ➢ Time frame ➢ Additional Service Offerings Your Investment Company Overview ➢ Why Us ➢ About Us ➢ Our Expertise ➢ Awards & Recognition ➢ Our Team Our Past Experience ➢ Client Testimonials ➢ Case Study Statement of Work & Contract Next Steps Table of Contents
- 16. Why Us for CRO Service Proposal 16 Every website needs a good conversion rate to sustain for long term & increase revenue. With our expertise in conversion rate optimization services, we promise to provide a one-stop solution for your CRO needs. Our CRO experts work to form the perfect combination of A/B tests with combined heatmap tests. We focus on numerical & qualitative approaches to give you an edge over others. We create sales funnel on website by keeping in mind product description & characteristics Your Text Here Strengths that will add to your firm
- 17. About Us for CRO Service Proposal 17 Founded in 2009 Who We Are we are a firm which focuses on improving conversions for small independent businesses to fortune 200 companies through A/B testing & much more. Vision Elaborate your vision here for the firm. Mission Elaborate your mission here for the firm. Core Values o Trusted Partners o Quality & excellence o Add text here
- 18. 18 Web Analytics Consulting o We use heat map tracking & detailed reporting to consult our client better o Add text here PPC o Industry-leading strategies to get customer engagement at low budget o Add text here Landing Page Design o Conversion optimized Landing page with A/B test to get the best results possible from high earned traffic o Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Expertise for CRO Service
- 19. 19 Awarded as In 2018 “Top Certified PPC Agency” In 2019 Awarded as “best CRO Provider in Industry” Forbes named as In 2018 “America’s best analytics agency” Awards & Recognition for CRO Service Proposal
- 20. Our Team for CRO Service Proposal (1/2) 20 Joanna Roberts Team Director This slide is 100% editable. Adapt it to your needs and capture your audience's attention Add Text Here Jane Ryan Conversion Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention Add Text Here Tina Davis Content Writer This slide is 100% editable. Adapt it to your needs and capture your audience's attention Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 21. Our Team for CRO Service Proposal (2/2) 21 Matt Peters Senior Conversion Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention Add Text Here Jessica Richards Conversion Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 22. 22 Project Context & Objectives Our Process- ➢ Plan of Action ➢ Scope of Services ➢ Time frame ➢ Additional Service Offerings Your Investment Company Overview ➢ Why Us ➢ About Us ➢ Our Expertise ➢ Awards & Recognition ➢ Our Team Our Past Experience ➢ Client Testimonials ➢ Case Study Statement of Work & Contract Next Steps Table of Contents
- 23. Charles Spencer Designation Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention Add Text Here Sam Hooper Designation Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention Add Text Here Client Testimonials for CRO Service Proposal (1/2) 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. Client Testimonials for CRO Service Proposal (2/2) 24 Ben Turner Designation Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention Add Text Here Dexter Owens Designation Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention Add Text Here Isabella Watts Designation Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 25. Case Study for CRO Service Proposal 25 Problem (Client_name) wanted to improve its conversion rate as its cost per acquisition was increasing. The client was also unable to run high momentum tests on landing pages to make its site a more profitable acquisition channel. Our Solution Developed an optimization plan that led to an increase in conversion rate by 30%. We used several tools like ROI reporting & build custom landing pages with adroll retargeting. Results ➢ Conversion rate increased by 30% ➢ Cost per acquisition decreased by 57% ➢ Add text here – James Ellis (Client_Name) “(company_name) provided massive value in helping us underst& how best we can communicate with our customers via the website. Their execution process alone netted us a 30% increase to our monthly conversion rate” This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 26. 26 Project Context & Objectives Our Process- ➢ Plan of Action ➢ Scope of Services ➢ Time frame ➢ Additional Service Offerings Your Investment Company Overview ➢ Why Us ➢ About Us ➢ Our Expertise ➢ Awards & Recognition ➢ Our Team Our Past Experience ➢ Client Testimonials ➢ Case Study Statement of Work & Contract Next Steps Table of Contents
- 27. Statement of Work & Contract for CRO Service Proposal 27 Date: {date_submitted} Between "us", {company_name}, & "you", {client_name} You {client_name}, located at {client_address} are hiring {company_name} located at (address) for Conversion Rate Optimization for which the estimated total cost is $XXXX. Services Rendered ➢ 5 Days opportunity to review our work & provide feedback ➢ Not liable to the firm & third party for damages Mutual Cooperation ➢ We agree to put our best efforts in return we expect your cooperation in providing needed information regarding company product & services ➢ Add Text Here Terms of payment ➢ Fifty percent of the initial fees at the point of contract signing & it will act as a deposit ➢ Remaining 50% has to be submitted after project completion Plans Cancellation ➢ Right to modify, reject, cancel or stop at any point processes, but are imbibed to reimburse us all costs & expenses ➢ Add Text Here Confidentiality ➢ All efforts to preserve confidentiality of information ➢ Add Text Here Terms & Termination ➢ This agreement should commence from (date) & shall continue till termination by either party with not less than 90 days notice given in writing. ➢ Add Text Here Contract
- 28. 28 Project Context & Objectives Our Process- ➢ Plan of Action ➢ Scope of Services ➢ Time frame ➢ Additional Service Offerings Your Investment Company Overview ➢ Why Us ➢ About Us ➢ Our Expertise ➢ Awards & Recognition ➢ Our Team Our Past Experience ➢ Client Testimonials ➢ Case Study Statement of Work & Contract Next Steps Table of Contents
- 29. Next Steps for CRO Service Proposal 29 We firmly believe in clarifying things & sorting out the issues in order to find the most suitable way to work together. ➢ Discuss the desired changes ➢ Accept the proposal ➢ Sign & finalize the proposal ➢ Submit an initial payment of 60% of the total fee of the project ➢ Once we get the notification of your proposal accepted, we will send you the separate copy of the signed contract for your record ➢ Feel free to contact ➢ Add Text Here ➢ Add Text Here Proposal Lead Signature User Assigned User Title Default Contact Signature Client Contact Client Name It is requested to read the contract to get the underst&ing of the details involved in working with us. Everything should be fair, transparent & easily underst&able at the beginning in order to lay a solid foundation for a better work relationship. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 30. Contact Us for CRO Service Proposal 30 Email & Website Your Text Here Phone Number Your Text Here Company Address Your Text Here Company Name Your Text Here
- 31. Icons Slide for CRO Service Proposal 31
- 33. About Us for CRO Service Proposal 33 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Clients
- 34. 34 Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Organization Mission & Vision Statement for CRO Service Proposal
- 35. Roadmap for CRO Service Proposal 35 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2021 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019
- 36. 30 60 90 Days Plan for CRO Service Proposal 36 Days Plan 30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Days Plan 60 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Days Plan 90 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 37. Gantt Chart for CRO Service Proposal 37 Project XX- Customer XX - Timeline Example Months Jan Feb Mar Apr May Jun Jul 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Project Deliverable 1 Project Deliverable 2 Project Deliverable 3 Project Deliverable 4 Project Deliverable 5 Project Deliverable 6 Project Schedule This slide is 100% editable. Adapt it to your needs and capture your audience's attention.