Beyond Email: A Modern Approach to Engaging a Distributed Workforce
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Daugherty Business Solutions implemented an employee engagement program called 'Team Daugherty' to improve communication among its distributed workforce, replacing ineffective email updates with a mobile app that provides real-time updates and content. The app features non-shareable company news, client updates, and employee spotlights, helping employees stay informed and connected regardless of their location. Future plans include enhancing content variety, involving management in content creation, and empowering employees as brand champions.
Beyond Email: A Modern Approach to Engaging a Distributed Workforce
- 1. Beyond Email: A Modern Approach to Engaging a Distributed Workforce
- 2. 2 #EngageU Beyond Email: A Modern Approach to Engaging a Distributed Workforce Caryn Tomer Digital Media and PR Manager at Daugherty Business Solutions @CarynTomer
- 3. 3 Communication Messages and Quality Employees feel Drained A knowledge worker spends most of the week gathering and communicating information: Reading and answering email Searching and gathering information Communicating and collaborating internally Communicating and collaborating externally Publishing information Actual Work: Managing projects and people, analyzing information, creating content, and other structured tasks
- 4. 4 The use of mobile to accomplish everyday tasks is increasing — especially for working professionals. #EngageU
- 5. 5 What inspired Daugherty to get started with employee engagement and advocacy?
- 6. 6 Daugherty Business Solutions • Daugherty Business Solutions brings a fresh approach to business consulting • 30+ year history of working with public and private firms, Fortune 500 companies and startups • Over 1,000 employees • 6 office locations across the country #EngageU
- 7. 7 How Did Daugherty Keep Employees Informed? • Monthly and weekly email newsletters • Using Outlook to send emails • Too long; hard to read • No engagement analytics • Consultants onsite at clients’ offices found it difficult to stay on top of company news and content #EngageU
- 8. 8 #EngageU “Email wasn’t effective in keeping our employees informed. We needed to find a better way to communicate to our team wherever they are.” Caryn Tomer Digital Media and PR Manager at Daugherty Business Solutions @CarynTomer
- 9. 9 How did Daugherty address these employee communications challenges?
- 10. 10 Introducing Team Daugherty • Employee engagement program on desktop and mobile • Communications hub for employees to find the latest company news and content #EngageU
- 11. 11 Team Daugherty Goals • Keep employees in the know about what is going on at the company as a whole • Update employees on what is happening at their respective branches • Inform employees of key client updates #EngageU
- 12. 12 #EngageU “The Team Daugherty app makes it easy for our employees to stay informed whether they’re in the office or not.” Caryn Tomer Digital Media and PR Manager at Daugherty Business Solutions @CarynTomer
- 13. 13 What content is featured on Team Daugherty?
- 14. 14 Content Featured on Team Daugherty • Majority of content is non-shareable • Stories include: • Company updates • Client updates (Relevant news, sales wins, success stories) • Messages from branch directors • Employee spotlight #EngageU
- 15. 15 Content Featured on Team Daugherty Company Updates Executive Notes Employee Spotlight Corporate Social Responsibility Culture
- 16. 16 Where Does the Content Come From? • Admin-curated content • Employee submissions • Feed content is automatically added to the program • Client social feeds – To stay updated on the latest client news and updates • Relevant industry news feeds – To help employees be recognized as thought leaders in their field • Company social feeds – To showcase company news, culture and events #EngageU
- 17. 17 #EngageU “By connecting client feeds, our sales team can walk into a client meeting armed with the latest information about that client. It’s a great resource for our sales team.” Caryn Tomer Digital Media and PR Manager at Daugherty Business Solutions @CarynTomer
- 18. 18 How Do Employees Find the Right Content? • Content channels are broken down by: • Home • Branch • Client • Recruiting • Sales • Start Up & Innovation #EngageU
- 19. 19 #EngageU “Content channels help employees easily find and consume the content that's important to them.” Caryn Tomer Digital Media and PR Manager at Daugherty Business Solutions @CarynTomer
- 20. 20 What value do employees get out of being part of Team Daugherty?
- 21. 21 What’s In It for Daugherty Employees? • Simple and easy way to find and consume the news and content they need to know today • Big improvement from old email newsletters • Push notifications and real-time feed keep employees informed • News and updates are easily accessible via the mobile app #EngageU
- 22. 22 #EngageU “The employees love the app and how easy it is to use. Even our pickiest developers are impressed by it!” Caryn Tomer Digital Media and PR Manager at Daugherty Business Solutions @CarynTomer
- 23. 23 What do you see for the future of Team Daugherty?
- 24. 24 What’s Next for Team Daugherty • Increase engagement and participation • Developing more creative and engaging content (video, podcasts, training, etc.) • Involving branch managers with activation and content creation • Integrating with intranet to increase readership • Empowering employees to become brand champions #EngageU
- 25. 25 #EngageU “The success of our program hinges on our content. Our goal is to provide consumable and friendly content that our employees want to read.” Caryn Tomer Digital Media and PR Manager at Daugherty Business Solutions @CarynTomer
- 26. 26 Tips for anyone thinking about getting started with an employee engagement program?
- 27. 27 Tips for Getting Started • Do your research and find a tool to tackle your communication challenges • Develop content around what employees need to know • Find a way to deliver real-time news and content directly to employees #EngageU
- 28. 28 #EngageU “Give employees the tools that will help them stay informed and, ultimately, be better at their jobs.” Caryn Tomer Digital Media and PR Manager at Daugherty Business Solutions @CarynTomer
- 29. 29 The use of mobile to accomplish everyday tasks is increasing — especially for working professionals. #EngageU
- 30. 30 Create a Consumer Experience for Employees Employee communication strategies that adapt to consumer expectations work better. The majority of your workforce wants to receive company information via a mobile app. • 82% of Millennials • 76% of Gen X • 54% of Baby Boomers #EngageU
- 31. 31 Meet the Only Daily News App for Work The SocialChorus app connects employees to the latest news and company content to increase productivity, engagement and advocacy.
- 32. 3232 Interested in Learning More? #EngageU Download our Ebook! How to Buy SaaS Software: 4 Steps Every Communications Leader Needs to Know http://bit.ly/howtobuysaas Request a Customized Demo 844.WRK2LFE http://www.socialchorus.com/tour info@socialchorus.com
- 33. 33 #EngageU Beyond Email: A Modern Approach to Engaging a Distributed Workforce Caryn Tomer Digital Media and PR Manager at Daugherty Business Solutions @CarynTomer
- 34. 34 Thank You!