Personal Information
Occupation
Centered Thinking in a Fragmented World
Website
www.somatica.co.uk
About
People don't see the world in "marketing channels" they just see brands and products through whichever touch points that suits their lifestyle. Yet businesses still structure themselves in a channeled manner. Why? Habits? Fear of change?
Technology and consumer behaviour is changing at pace. People interact with brands on their terms, whenever and however they choose, and do so to enrich their lives and feel a part of something. Interruptive, intrusive and silo'd marketing no longer works.
Somatica's "Centered Thinking" approach can help your business find that sweet spot between brand proposition and consumer wants and desires.
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karl havard
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somatica
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sub-conscious research
eye tracking
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klout
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new york times
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Presentations
(8)Likes
(8)iBeacon and Bluetooth LE: An Introduction
Doug Thompson
•
11 years ago
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
Razorfish
•
15 years ago
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
•
16 years ago
Power Of People
Joakim Vars Nilsen
•
16 years ago
Using Twitter to Connect with Audiences
Corinne Weisgerber
•
16 years ago
Nine Observations, Barcelona, November 2008
Kerry Bridge
•
16 years ago
Brand U.0 David Armano
The Chicago Convergence
•
16 years ago
Brand Advocacy: More Talk. More Action
Leo Rayman
•
16 years ago
Personal Information
Occupation
Centered Thinking in a Fragmented World
Website
www.somatica.co.uk
About
People don't see the world in "marketing channels" they just see brands and products through whichever touch points that suits their lifestyle. Yet businesses still structure themselves in a channeled manner. Why? Habits? Fear of change?
Technology and consumer behaviour is changing at pace. People interact with brands on their terms, whenever and however they choose, and do so to enrich their lives and feel a part of something. Interruptive, intrusive and silo'd marketing no longer works.
Somatica's "Centered Thinking" approach can help your business find that sweet spot between brand proposition and consumer wants and desires.
Tags
social media
karl havard
social
somatica
media
brand
digital
socialmedia
econsultancy
online
social web
experience
facebook
branding
tbg digital
tbg
strategy
subconscious
buzz
market
marketing
research
engagement
customer journey
brand trust
motivation
trust
consumer
fmri
cluetrain
advertising
online influence
twitter
roi
behaviour
manifesto
blogs
blogger
bloggers
ads
display
sub-conscious research
eye tracking
decode
klout
kred
new york times
peak end effect
metrics
behavioural economics
measurement
fatigue
pew research
consumer journey
brand trust cube
brand trust cube
identity
ucas
zmot
tfma
technology for marketing & advertising
social media measurement
tfm&a
social media advocacy
bain
aardvark
cube
fodm
zeitgeist
retail
conversation
blog
real time
See more