How to write one homepage for two audiences
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This document provides guidance on how to write a homepage that appeals to two different target audiences. It recommends using a Venn diagram to identify common needs and interests between the audiences. Key elements that both audiences share, such as fast service and guarantees, should be highlighted on the homepage. The homepage should include buttons to funnel each audience to separate landing pages tailored with messaging specific to their unique needs and motivations. By researching audiences, finding shared themes, and creating a targeted experience, a single homepage can effectively attract two different groups.
How to write one homepage for two audiences
- 1. Steven Kent www.linkedin.com/in/stevealphabet How to write 1 homepage for 2 audiences
- 2. Imagine your business has 2 target audiences... Owners and renters Inventors and investors Drivers and passengers
- 3. Hang on – you've only got website homepage...1
- 4. ...but you've got 2 audiences. Each on different paths. With different motivations, emotions, and wants.
- 5. 2 into 1 doesn't go. Or does it?
- 6. Check out how eBay does it. There's one tab for sellers at the top. Everything else is for buyers.
- 7. Add heading What if you need to attract both audiences equally?
- 8. You need to grab one of these. This is a Venn diagram.
- 9. Let's say you've launched a website, buying and selling second-hand televisions. First, research what your buyers need:
- 10. Then research what your sellers need:
- 11. Find out what both audiences have in common. Add these to the middle of your Venn diagram:
- 12. Gather up the middle elements of your Venn diagram. (fast, high quality service, guarantee). Drizzle them throughout your homepage copy.
- 13. For example: Buy and sell premium used televisions at unbeatable prices - guaranteed
- 14. Add 2 buttons which funnel each audience to separate pages I want to buy a television I want to sell a television Buy and sell premium used televisions at unbeatable prices - guaranteed
- 15. Then on each page, create messaging specific to each audience find the same television cheaper and we guarantee to match the price all televisions tested and serviced filter your results to quickly find what you need get a quote within 2 hours part exchange or trade-in options we collect your television from anywhere in the UK Buyers Sellers
- 16. That's all there is to it! 1) research your audiences 2) put findings in a Venn diagram 3) find themes which cross over between each audience 4) create homepage copy which matches the themes 5) funnel your audiences to more detailed landing pages, where you can get specific with the benefits
- 17. I hope you found this journey useful. Got any questions, comments, or other thoughts? Let's connect via LinkedIn: www.linkedin.com/in/stevealphabet