Case study
- 1. GOCRACKIT Case study & Guesstimates
- 2. In this module you will learn... Frameworks Tools Processes
- 3. What is a case? Business problem/ situation Problem solving skills
- 4. Some key characteristics of cases... Open Ended Real world situation
- 5. Case studies are designed to measure.. Problem solving skills Tolerance for ambiguity Communication skills
- 6. We will understand all the processes, tools and frameworks with the help of a case
- 7. The Case : Car Manufacturer Situation A car manufacturer approached your firm with the following question "Our customers wait upto 8 months to receive their new car. On the other hand we have 8 months of inventory. Something must be wrong, can you help us?"
- 8. The Case Framework to solve any case study 1 - Clarify Clarify the problem 2 - Objective Set the objectives 3 - Structure Structure your approach 4 - Analyse Ask for data and analyse 5 - Recommend Recommend your solution
- 9. The Case : Car Manufacturer Summarise understanding Customers wait up to 8 months for their new car to be delivered The manufacturer has 8 months of inventor If I understand you correctly, the problem is following Is it correct understanding?
- 10. The Case : Car Manufacturer Ask clarifying questions Is inventory finished products, parts before assembly or raw materials? Where is inventory sitting at company warehouse, factory or dealers' locations? Is 8 months customer waiting time calculated from car order to delivery?
- 11. The Case Framework to solve any case study 1 - Clarify Clarify the problem 2 - Objective Set the objectives 3 - Structure Structure your approach 4 - Analyse Ask for data and analyse 5 - Recommend Recommend your solution
- 12. The Case : Car Manufacturer Set the objective So you want me to find out the root cause of this phenomenon and come up with suggestions to resolve it? Is there any other objective?
- 13. The Case Framework to solve any case study 1 - Clarify Clarify the problem 2 - Objective Set the objectives 3 - Structure Structure your approach 4 - Analyse Ask for data and analyse 5 - Recommend Recommend your solution
- 14. The Case : Car Manufacturer Structure the approach I will analyse time taken and inventory level in end to end value chain of car order in dealership to final delivery of car to customers Car purchase by customer >> Locate car by us >> Manufacture>> Transport >> Final Delivery
- 15. The Case Framework to solve any case study 1 - Clarify Clarify the problem 2 - Objective Set the objectives 3 - Structure Structure your approach 4 - Analyse Ask for data and analyse 5 - Recommend Recommend your solution
- 16. The Case : Car Manufacturer Analyse the data Cars have 5 variants with 32 possibilities The cars are produced such that every possibility is manufactured for one week and then next possibility is manufactured Let's say following data is given to you
- 17. The Case Framework to solve any case study 1 - Clarify Clarify the problem 2 - Objective Set the objectives 3 - Structure Structure your approach 4 - Analyse Ask for data and analyse 5 - Recommend Recommend your solution
- 18. The Case : Car Manufacturer Recommendations Manufacture cars in smaller batches Propose fewer options Move to dealer fitted options (wherever possible) Possible actionable recommendations:
- 19. Listen carefully, paraphrase your understanding Do not jump to solve the problem, Take interviewer's hints Think aloud It is ok to get stuck, do not give up show your approach Solving case studies Key points to remember
- 20. The Case Framework to solve any case study 1 - Clarify Clarify the problem 2 - Objective Set the objectives 3 - Structure Structure your approach 4 - Analyse Ask for data and analyse 5 - Recommend Recommend your solution
- 22. Guesstimate the number of flight take offs from Delhi Airport? Solving Guesstimates
- 23. Read The McKinsey Way Understand key frameworks (Profitability, Industry structure,Cost structure, Market entry etc.) Know macro numbers (Population, Internet penetration, literacy rate, income distribution etc.) Form a group of 2 to 3 students and start practicing as early as possible Practice, practice, practice Solving case studies Action Plan
- 24. GOWIN