This document discusses how proper gene expression is maintained throughout complex genomes. While individual gene regulation is understood, genome-wide patterns are less clear. The key regulatory elements of promoters, enhancers, and insulators are described. Promoters contain core sequences that recruit transcription machinery. Enhancers are distal elements that positively regulate genes through looping. Insulators organize chromatin into domains and prevent inappropriate enhancer-promoter interactions. The roles of core promoters, enhancer transcription, and differences in insulator-binding proteins are highlighted. Understanding local genomic context, including interactions of multiple elements, is argued to be important for fully explaining genome-wide gene regulation.