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UX Strategy Part-1
UX Strategy Part-1
UX Strategy Part-1
Business -
Mission - Product launch in 5 months
Goal - 50k customers
Features - Multiple features support
User -
I don’t care about missions, goals, MANY FEATURES etc..
I need my problem solved !!!!!!
I build a innovative Water bottle ,
But no one use my product . Why ???
WMoney + Time + Effort
+ Material etc..etc...
Business Strategy
+
UX Strategy
=
Successful Product
Business model canvas - Customer is priority
Business model canvas -
Business model canvas starts with -
Customer / User Segment -
- Who are our key customer ?
- Where are they ?
- How is their behaviour ?
- What do they do ?
- What is their age , income , habits , interests etc .
Business model canvas -
Then it comes -
Value Proposition -
- What value we deliver to customer / user ?
- Which customer / user problem we are looking to solve ?
- What customer / user needs we are satisfying ?
Business model canvas -
Customer Relationship -
- What kind of relationship does each of our customer segment
expect us to establish ?
Business model canvas -
Channel -
-Through which channels do our customer segment
want to be reached ?
-Which channel works best for customer .
Business model canvas -
Revenue -
-What value customer is really willing to pay ?
-How are our customer paying currently ?
Whole Business Start and End
with the Customer / User.
The UX Strategy Blueprint is a
framework adopted to guide
the strategy in UX projects.
Ultimate aim is end user
satisfaction.
Why UX Strategy ?
Today, In greater competition >>
More choices for customer >>
No place for needless product >>
So Better UX leads >>
Better satisfied customer >> Better lead generation >> Ultimately
Better Profit Making ..
Strategy ?
You can not change the direction of wind ,
But you can adjust the sails to reach your
destination.
UX Strategy Part-1
UX Strategy Part-1
UX Strategy Part-1
UX Strategy Part-1
1. Challenge -
Staff is facing issue with visitor
management system . Due to
heavy crowd , it becomes
difficult to manage crowd ,and
perform check-in process
efficiently .
It becomes the reason for
frustation among guests and
staff .
2. Aspirations-
- Make checkin process quick
and easy .
- Visitor should be able to self -
checkin .
- Process should be easily
understandable and learnable .
3. Focus Areas -
- Make checkin process quick
and easy .
- Visitor should be able to self -
checkin .
- Process should be easily
understandable and learnable .
4. Guiding Principles --
- Self checkin process enables
visitors to get themselves out of
frustating check-in processes .
- Enough guidance and easy
process will provide confidence
to visitors to involve in self
check-in processes .
- Ultimately less frustation and
efficient outcome .
5. Activities -
- User research
- User journey mapping
- Site flow
- Wireframes
- Test and Improve
- High fidelity designs
6. Measurement -
- Satisfied visitors and staff .
- Easiness.
- Learnability and Usability .
- Easy Affordance .
- Fast process implementation .
UX Strategy Part-1
UX Strategy Part-1
THANK YOU
Varun Jhariya
UX Designer

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UX Strategy Part-1

  • 4. Business - Mission - Product launch in 5 months Goal - 50k customers Features - Multiple features support
  • 5. User - I don’t care about missions, goals, MANY FEATURES etc.. I need my problem solved !!!!!!
  • 6. I build a innovative Water bottle , But no one use my product . Why ??? WMoney + Time + Effort + Material etc..etc...
  • 8. Business model canvas - Customer is priority
  • 9. Business model canvas - Business model canvas starts with - Customer / User Segment - - Who are our key customer ? - Where are they ? - How is their behaviour ? - What do they do ? - What is their age , income , habits , interests etc .
  • 10. Business model canvas - Then it comes - Value Proposition - - What value we deliver to customer / user ? - Which customer / user problem we are looking to solve ? - What customer / user needs we are satisfying ?
  • 11. Business model canvas - Customer Relationship - - What kind of relationship does each of our customer segment expect us to establish ?
  • 12. Business model canvas - Channel - -Through which channels do our customer segment want to be reached ? -Which channel works best for customer .
  • 13. Business model canvas - Revenue - -What value customer is really willing to pay ? -How are our customer paying currently ?
  • 14. Whole Business Start and End with the Customer / User.
  • 15. The UX Strategy Blueprint is a framework adopted to guide the strategy in UX projects. Ultimate aim is end user satisfaction.
  • 17. Today, In greater competition >> More choices for customer >> No place for needless product >> So Better UX leads >> Better satisfied customer >> Better lead generation >> Ultimately Better Profit Making ..
  • 19. You can not change the direction of wind , But you can adjust the sails to reach your destination.
  • 24. 1. Challenge - Staff is facing issue with visitor management system . Due to heavy crowd , it becomes difficult to manage crowd ,and perform check-in process efficiently . It becomes the reason for frustation among guests and staff .
  • 25. 2. Aspirations- - Make checkin process quick and easy . - Visitor should be able to self - checkin . - Process should be easily understandable and learnable .
  • 26. 3. Focus Areas - - Make checkin process quick and easy . - Visitor should be able to self - checkin . - Process should be easily understandable and learnable .
  • 27. 4. Guiding Principles -- - Self checkin process enables visitors to get themselves out of frustating check-in processes . - Enough guidance and easy process will provide confidence to visitors to involve in self check-in processes . - Ultimately less frustation and efficient outcome .
  • 28. 5. Activities - - User research - User journey mapping - Site flow - Wireframes - Test and Improve - High fidelity designs
  • 29. 6. Measurement - - Satisfied visitors and staff . - Easiness. - Learnability and Usability . - Easy Affordance . - Fast process implementation .