Hire learning - learn to get hired
- 1. HireLearning "learn to get hired" Online education site that teaches practical career skills via team-based projects which produce portfolio pieces to help job seekers demonstrate their real-world skills to hiring companies. We build niche communities of networked job seekers who possess the latest and most necessary skills for success in their chosen careers
- 2. Our Model Learners pay a fee to access courses which are built around obtaining skills necessary for success in their chosen career field. There is also a core curriculum of free team-based project courses which can be completed multiple times (with different results each time due to nature of project based courses) to learn business skills essential to any industry. Companies can sponsor projects which help them to solve real-world challenges and/or identify talent with desired skills. Learners, over time, accumulate and store on-site rich portfolios which demonstrate their value as potential employees to hiring companies. They also, via working in teams on projects, are able to explicitly network with others in their and complimentary industries, which gives them an edge when seeking employment.
- 3. Our customers: ● recent graduates looking to bridge the gap between traditional education and getting a good job by creating a portfolio of work ● current workers who wish to get a better job or learn necessary skills to get promoted ● workers who wish to network with others in their industry while creating portfolio pieces with real-world value ● companies wishing to identify high quality candidates & reduce training costs by making sure employees possess necessary
- 4. Our core revenue structure We offer courses and packages of courses for a one-time fee to Learners. They can also choose tiered subscription options which allow them fuller access to course materials and offer them additional benefits such a portfolio customization. Companies can choose to sponsor courses and projects, which are then offered to Learners for free or at greatly reduced rates. In addition we offer a core curriculum and portfolio storage for free so that our community has value to all job
- 5. Our defining value ● We offer a way to better demonstrate to employers, via stored portfolios, a commitment to professional development, leading to better job opportunities. ● We create rich learning communities of like-minded job seekers in similar industries and facilitate the development of lasting professional networks. ● We seek every possible way to help today's job seekers better understand the challenges of finding employment and offer viable solutions. ● We offer companies a method of obtaining high quality candidates which in turn reduces hiring & training costs.
- 6. We asked via survey more than 20 educators Value Testing about their beliefs on the topic of online education and their needs/desires in a software platform for delivering better online classes. We We asked via survey more than 75 education queried their belief about the importance of consumers, recent graduates, and people who team-based projects in the learning process. indicated they wanted a better job about their And we asked them about fair pricing structures views on necessary skills for the job market and price points for our proposed platform. In which they do not currently receive via addition, we conducted multiple face to face education channels. We also asked them about interviews with people involved at all levels of fair pricing structures and price points for our the education industry. proposed service. In addition, we conducted multiple face to face interviews with people We found that many teachers are interested in within the same demographic. or already involved in teaching online. Though they conceded that team-based learning was We found that consumers are very willing to pay very important in the education process, the for education which leads to a better job. They main pain points for current models were lack of indicated that, in particular, learning to network teaching team/student communications and & communicate effectively and staying up to bandwidth challenges. They were willing to pay date on latest technical skills were desirable. a certain amount for loading a course on our This group felt that portfolios demonstrating system and/or tiered percentages of student practical career skills would be of great value as tuition fees. However many felt such a service a job seeker, and that online education was a should be free. Our face to face interviews viable method for attaining skills. They were backed up this finding when we discovered that willing to pay for such education at sustainable there are open-source softwares that largely fit rates to warrant a Learner-centric revenue our original business model. model.
- 7. Findings ● We used our customer inquiry data to slightly pivot our business model. ● We broadened our market from recent graduates seeking a first job to those wishing to get a better job who are willing to pay for online education that teaches business skills essential to their desired career. Instead of offering a straight software platform which educators use to deliver to their existing students, we considered the fact that job seekers felt that professional networking and demonstrating proficiency in evolving technical skills were particular pain points not served by current offerings. ● We therefore revised our business model to create a community which facilitates both by gathering people to work on real-world projects within teams of industry peers who can become valuable business contacts. It also provides hiring companies a method of better evaluating candidates and maintaining a skilled workforce with fewer training costs. ● We identified a willing customer and discovered their price point for our service which would sustain a revenue base for the company. Therefore, we found that our underlying business model has value and in its pivoted form is worth pursuing.