This document discusses how technological advancements have impacted consumer behavior. It notes that consumers are now constantly connected via internet-enabled smartphones and tablets, shifting their desires and preferences for new communication channels. As a result, companies now face the challenge of meeting evolving customer expectations. Some key trends discussed include the massive growth in internet users, time spent online, rise of e-commerce, and shift to virtual services during the COVID-19 pandemic. The document emphasizes that in this new era, consumer behavior is increasingly driven by digital technologies and connectivity.