Dave Verwer, Shiny Development
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The document outlines practical marketing strategies for app store launches, emphasizing the importance of quality and user engagement throughout the development timeline. It highlights a successful freemium model while cautioning against gameplay hindrances from in-app purchases and provides insights on effective app promotion and submission processes. Additionally, it advises on maintaining audience interest through ongoing marketing efforts post-launch.
Dave Verwer, Shiny Development
- 1. Practical Marketing on the App Store.
- 3. Practical Marketing on the App Store.
- 9. Monetisation of your idea requires planning.
- 10. 92% of top grossing games are freemium.
- 11. So, Freemium? β Freemium is a valid, and successful business model, but be careful.! β Be cautious with IAPs that stall gameplay or feel required to progress.! β Keep your games primarily fun!
- 14. Example: Hearthstone. β No artiο¬cial barriers. Buying IAPs is helpful but far from necessary.! β Items available for purchase can also be earned without paying.! β The game is fun to play with or without IAPs.
- 15. Example: Hearthstone. β No artiο¬cial barriers. Buying IAPs is helpful but far from necessary.! β Items available for purchase can also be earned without paying.! β The game is fun to play with or without IAPs.
- 16. Market Research
- 17. Build.
- 19. Devices and OS versions.
- 20. Devices and OS versions.
- 21. Source: https://developer.apple.com/support/appstore/ Devices and OS versions. Earlier! 3% iOS 6! 17% iOS 7! 80%
- 22. Integrate well with iOS. β Universal apps.! β Game Centre - Leaderboards, Achievements, Peer to Peer.! β Game Controllers.
- 23. Tracking and Analytics. Download Install Purchase
- 24. Pre Launch.
- 28. Inο¬uential beta testers. β Beta testers will come out of the woodwork.! β People who are engaging early will be biased. Treat with a little caution.! β Start researching bloggers & writers in your target market and start a conversation.
- 29. Working with Apple. β Talk to Apple during development.! β Make your app easy to feature.! β Quality. Quality. Quality!
- 30. Launch!
- 31. App Review.
- 32. App Review. β Common reasons for rejection:! β Crashing!! β Description doesnβt match product.! β Network failures.! β Trademark and copyright issues.
- 33. App Store Submission. β Be in control of your App Store account.! β Think about metadata early in the launch process.! β Localise your metadata.
- 35. Screenshots. β Screenshots are ο¬nal when an app version ο¬nishes in review.! β Simple screenshots or real photography?! β Keep it simple and clean.
- 36. Press Release. β Itβs about the story!! β Simple, clear, short.! β Offer promo codes.! β Provide a Press Kit.! β Youβve got 30 secondsβ¦
- 37. Create a Press Kit. β Contact Details!! β App Icon, Screenshots & Video.! β Press Releases (all of them).! β Company Proο¬le, Portfolio, FAQ.! β Allow download as a single zip ο¬le.
- 39. Distributing Press Releases. β Research your reviewers.! β Look for people interested in the market you are aiming at.! β Their followers will also be interested in that market.
- 42. Working with Apple. β appstorepromotion@apple.com! β appoftheweek@apple.com
- 43. Post Launch.
- 44. Reviews.
- 45. Reviews.
- 47. What next? β Keep goingβ¦! β Repeat the marketing cycle for future releases.! β Keep engagement high with your audience.
- 48. Thank You. dave.verwer@shinydevelopment.com! @daveverwer on Twitter shinydevelopment.com! iosdevweekly.com
- 49. Star by Dmitry Baranovskiy from The Noun Project! http://thenounproject.com/term/star/5059/! ! Moon by Ema Dimitrova from The Noun Project! http://thenounproject.com/term/star/24804/! ! Rocket by Jean-Philippe Cabaroc from The Noun Project! http://thenounproject.com/term/star/7427/! ! Truck by Carlos Ramos from The Noun Project! http://thenounproject.com/term/star/14020/! ! Thought Bubble by Mateo Zlatar from The Noun Project! http://thenounproject.com/term/star/6417/! ! Arrow by Jamison Wieser from The Noun Project! http://thenounproject.com/term/star/5440/ Attribution and Thanks