Blogging With Wordpress By Prakriti
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This presentation provides an overview of blogging with WordPress. It defines what a blog is and explains how it differs from a traditional website. Blogs allow for fresh, frequently updated content while websites typically have static pages. WordPress is then introduced as a blogging platform that combines the benefits of both, allowing users to build full-featured sites with blogs. Key features of WordPress like plugins, customization options, and an easy-to-use content management system are highlighted. The presentation concludes by encouraging attendees to start blogging on WordPress.com or WordPress.org to engage audiences and make an impact.
Blogging With Wordpress By Prakriti
- 1. It’s a Blog. It’s a Website.It’s a Blog. It’s a Website. It’s Marketing…It’s Marketing… It’s WordPress!It’s WordPress! A presentation on Blogging with WordPress 1
- 2. What is a blog? •A blog = a web + a log •It is a website that is frequently updated, with the most recent entry on top •A blog is a website with descriptive entries, commentary, pictures, and video. •Topics: display of your creative work, events you participated in, something you saw, exploring a passion, documenting your life, sharing information, news,... •Prerequisites: If you can write an e-mail, you can write a blog. •The most popular blog hosts are WordPress and Blogger
- 4. Why use a blog?Why use a blog? • Blogging makes it extremely easy for anyone to become an online publisher with its easy to use publishing platforms. • There’s no technical know-how needed to publish a blog. If you have something to say, or a story to tell, just login to your blog platform and post your blog entry. • Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. 4
- 5. • Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. Here are 4 reasons you need to blog: • Drive traffic to your website • Increase your SEO • Position your brand as an industry leader • Develop better customer relationships UniqueThink.com (720) 771-3271 5
- 7. How does a Website differ from aHow does a Website differ from a Blog?Blog? • Traditional Websites: o A set of ‘static’ pages • Content does not change often (or at all) o Tends to be more sales oriented o Typically does not offer a way to interact with its visitors o Often needs a web designer to make even minor changes or additions 7 • Traditional Blog: o Fresh Content, changes often • Newest posts appear highest on the page o Tends to share insights and ideas o Typically offers a space to post comments and continue the conversation o Offers ability to add content quickly
- 8. Wouldn’t it be great to combineWouldn’t it be great to combine the benefits of both a site and athe benefits of both a site and a blog into one full featuredblog into one full featured solution?solution? Each offers valuable information and compliments the other 8
- 9. It’s WordpressIt’s Wordpress 9 WordPress.com (Hosted by Wordpress) WordPress.org (Self-Hosted)
- 10. What is Wordpress?What is Wordpress? • Created as a Blog Software, in 2003, It’s a web-based tool that allows you to quickly and easily set up your own blogging site for free. • Open Source (free) application o Lots of developers came together and volunteered their experience o Lots of folks continue to create additional tools and add-ons (i.e. themes and plugins) o Anyone can use this software free of charge • Wordpress let’s you add web pages, not just blog posts o This allows you to build your site and blog with one toolset • You can maintain your site, yourself, without a designer o Easy to add new pages, video, images… • Search Engines (like Google) love Blogs o Fresh, relevant, original content is important 10
- 11. It’s a Marketing ToolIt’s a Marketing Tool • WordPress plugin tools that you can be used in small business website are social share like Facebook and Twitter Live feed applications, it helps you in boosting your social media presence. • Gets the word out: Distribution/Syndication o Your posts are instantly sent to the world with RSS • Allows search engines to receive notice of new content o Gets you ranked higher, quicker o People find you easier • Allows visitors to receive future posts automatically • Offers interaction with your community • People can post comments • Helps you understand what they want and gives ideas for future posts 11
- 12. •WordPress is an open source application that has a huge plugin and theme market online. •WordPress keeps your website alive with built in plugins and themes feature that is easy to install and operate as compared to other Content Management Systems that are considered as Open Source online. •Small Business people always consider WordPress for their business portfolio because it is user friendly easy to customize and it’s affordable. 12
- 13. A Look at the Software’s Backend:A Look at the Software’s Backend: WP-Admin and The DashboardWP-Admin and The Dashboard 13 ^ Example B: Dashboard Overview - Content Management < Example C: Write a Post – Visual Editor
- 14. A look at Writing ContentA look at Writing Content • The administrative section is where the pages and posts are prepared 14 Preparation of Page Page Presentation to Visitors
- 15. Overview: Why UseOverview: Why Use Wordpress?Wordpress?• Changing Your Content is easy: Visual Editor o Page and posts can be written without HTML o It’s easier than creating a Word Document 15 • Managing Your Content is a snap: Content Management System (CMS) o Finds pages or images quickly and easily
- 16. More great things about WordpressMore great things about Wordpress • Plugins: Tons of free plugins are available o Think of mini-applications that automate an action • Sell from your site with the wp-commerce plugin • Get site stats with the Google Analytics plugin • Show your most read posts with the popularity plugin • Easily add Scripts and 3rd party applications o Amazon.com affiliate program scripts o Constant Contact Sign Up boxes • Customization o You are free to customize away o You may need to hire someone to create a truly custom look or if you don’t want to try to figure it out yourself 16
- 17. CONCLUSIONCONCLUSION • As you can see, blogging with WordPress.com is easy to set up, feature packed, and best of all it’s free (to a point). • While there are several upgrades that can be had for additional fees, the basic blogging is free. Whether it be social commentary or business, WordPress.com is a great way to get started blogging. • To sign up for a free account go to WordPress.com. • For WordPress's powerful content management and site design features, including your own personal domain name go to WordPress.org 17
- 18. Happy Blogging! • The beauty about blogging is that anyone, from a Fortune 500 company to a high school kid can do it to make a difference in society. • If you have yet to start a blog, it’s never too late to get started. There’s really no excuse why you shouldn't start one today, whether it’s a business, corporate, or a personal blog. Somewhere out there, someone is waiting to hear from you. 18
- 19. THANK YOUTHANK YOU UniqueThink.com (720) 771-3271 19