how to fail at twitter
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Danny Sullivan provides tips on how to fail and succeed on Twitter. Some failure tips include responding to complaints with long essays, making promotions complicated, and constantly asking questions just for engagement. Success tips include reading, listening and responding appropriately to followers, delivering on promises, and appropriately reaching out with valuable information. Sullivan emphasizes building a brand through thoughtful participation rather than chasing metrics.
![INBOUND15
@dannysullivan
[FAIL TIP #1]
When a busy
traveler complains….](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-10-320.jpg)
![INBOUND15
@dannysullivan
[WIN TIP #1]
Read, listen &
respond appropriately](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-20-320.jpg)
![INBOUND15
@dannysullivan
[FAIL TIP #2]
Offer to help but then
make it worse!](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-23-320.jpg)
![INBOUND15
@dannysullivan
[WIN TIP #2]
Don’t break the customer service
promises you make on Twitter](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-28-320.jpg)
![INBOUND15
@dannysullivan
[FAIL TIP #3]
Reach out!](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-36-320.jpg)
![INBOUND15
@dannysullivan
[WIN TIP #3]
Reach out appropriately](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-40-320.jpg)
![INBOUND15
@dannysullivan
[FAIL TIP #4]
Have a promotion with
complicated rules!](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-44-320.jpg)
![INBOUND15
@dannysullivan
[WIN TIP #4]
Make it easy for people to share](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-51-320.jpg)
![INBOUND15
@dannysullivan
[FAIL TIP #5]
Ask questions just to
get engagement](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-56-320.jpg)
![INBOUND15
@dannysullivan
[WIN TIP #5]
Share things really likely of interest](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-60-320.jpg)
![INBOUND15
@dannysullivan
[FAIL TIP #6]
Ask to be followed!](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-61-320.jpg)
![INBOUND15
@dannysullivan
[WIN TIP #6]
Be real, be interesting.
If people like your tweets, they may follow you for more.](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-63-320.jpg)
![INBOUND15
@dannysullivan
[FAIL TIP #7]
Jump on a bandwagon!](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-71-320.jpg)
![INBOUND15
@dannysullivan
[WIN TIP #7]
Jump on bandwagon with
thought & relevancy](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-77-320.jpg)
![INBOUND15
@dannysullivan
[BONUS FAIL TIPS]
Crowdsourcing FTW](https://image.slidesharecdn.com/ie04cdannysullivan-150918154857-lva1-app6891-150922234303-lva1-app6891/85/how-to-fail-at-twitter-82-320.jpg)
how to fail at twitter
- 1. INBOUND15 HOW TO FAIL AT TWITTER Observations From A Twitter Enthusiast & Semi-“Twitter Famous” Person Danny Sullivan Founding Editor, Marketing Land
- 5. INBOUND15 @dannysullivan Many followers without being an offline celebrity or…
- 6. INBOUND15 @dannysullivan Anyone someone might view as an “influencer”
- 8. TWITTER FAMOUS: People & brands reach out because my of followers INFLUENCER: People & brands reach out because of my job My Many Lives On Twitter
- 9. REGULAR USER: People & brands reach out to me as regular Twitter user… And I reach out because I just enjoy Twitter as a regular person My Many Lives On Twitter
- 10. INBOUND15 @dannysullivan [FAIL TIP #1] When a busy traveler complains….
- 19. INBOUND15 @dannysullivan Replying & listening aren’t the same thing
- 20. INBOUND15 @dannysullivan [WIN TIP #1] Read, listen & respond appropriately
- 23. INBOUND15 @dannysullivan [FAIL TIP #2] Offer to help but then make it worse!
- 28. INBOUND15 @dannysullivan [WIN TIP #2] Don’t break the customer service promises you make on Twitter
- 31. INBOUND15 @dannysullivan Credit was issued. Also, I don’t always complain….
- 33. INBOUND15 @dannysullivan And more on customer service…
- 40. INBOUND15 @dannysullivan [WIN TIP #3] Reach out appropriately
- 43. From “Customer Service On Twitter Playbook: 2015 Edition”
- 44. INBOUND15 @dannysullivan [FAIL TIP #4] Have a promotion with complicated rules!
- 49. INBOUND15 @dannysullivan And log-in to tweet on your iPad!
- 51. INBOUND15 @dannysullivan [WIN TIP #4] Make it easy for people to share
- 56. INBOUND15 @dannysullivan [FAIL TIP #5] Ask questions just to get engagement
- 58. INBOUND15 @dannysullivan I – we – are not your Google for things easily found
- 59. INBOUND15 @dannysullivan “Real” accounts don’t constantly ask questions
- 60. INBOUND15 @dannysullivan [WIN TIP #5] Share things really likely of interest
- 61. INBOUND15 @dannysullivan [FAIL TIP #6] Ask to be followed!
- 63. INBOUND15 @dannysullivan [WIN TIP #6] Be real, be interesting. If people like your tweets, they may follow you for more.
- 65. INBOUND15 @dannysullivan Some responses on why people say they follow others…
- 71. INBOUND15 @dannysullivan [FAIL TIP #7] Jump on a bandwagon!
- 73. http://marketingland.com/spaghettios-remembers-pearl-harbor-day-on-twitter-67494
- 74. “#WhyIStayed: You had pizza” “Customer Service On Twitter Playbook: 2015 Edition” AND see: http://marketingland.com/digiorno-99289
- 77. INBOUND15 @dannysullivan [WIN TIP #7] Jump on bandwagon with thought & relevancy
- 84. Celebrities are the same as other users of twitter. They don't like the 'teaspoon dipped into the Mississippi River' aspect of twitter: that they're always missing so much of their feed. And it's the same for them when it comes to retweeting: if you want something retweeted, than post something retweetable! And of course what they like is the reach, immediacy and brevity of the platform.” -- Rob Gregory, CRO of WhoSay
- 91. INBOUND15 @dannysullivan Listen to your followers, don’t blindly respond Deliver on what you promise on Twitter Appropriately reach-out & with value #140Takeaways
- 92. INBOUND15 @dannysullivan #140Takeaways Pick the right moments in the right way Don’t lose sight of building your brand & follower among the “trees” of requirements
- 93. INBOUND15 @dannysullivan #More 7 Ways To Fail At Twitter http://marketingland.com/7-ways-to-fail-at-twitter-141809 Marketing Land’s SocialPro Event Nov. 18-19, Las Vegas: use code “inbound” for 10% off Marketing Land: Social Media Marketing Channel & Weekly Newsletter