Presentation on startup initial pitch
- 1. Monday, April 16, 2012 1
- 2. Monday, April 16, 2012 2
- 3. WIP Business Model Canvas Technical • Communicati Highly • Government Infrastructural on and Personalized • EPA development Energy . End Users • End Users Information Management Automated • Energy Management • Information . Non Energy Retailers Billing aggregator / Membership Retailers • Non Energy Marketing provider Retailers Maintenance • Smart Grid 24hr. Online . Energy • Application Consultancy devices Support Retailers Providers supplier • Device • Smart Grid . Government Providers Network and Application and Operations Consulting Online Platform Device providers • Smart Grid Workshops Government/ EPA Security and Infomercials /End users Reliability Published Testing Centres/ IT designated Stores / Service Providers Distributer /Specialist/Smart Grid Engineers & Consultants
- 4. • Infrastructural cost: Hardwares & Softwares, • Sales from Smart products and • Operational & Administrative cost: services to both Energy and Non Service, testing , salaries, Energy Retailers marketing/advertising, inventory, • Government Subsidies maintenance, rent Monday, April 16, 2012 4
- 5. Interview Results # Inter- Company Status Area of business viewee 3 Chilquinta Energía S.A. 1- Technical Distribution Manager 1- System Analyst 1- Technical Consultant 1 Endesa group Technical Officer Generation 1 Chilectra S.A Project Officer Distribution 1 efizity Entrepreneur Energy Business (Owner) Also an End User 0 Government Total= 6 Challenge faced: Monday, April 16, 2012 Language Barrier (since my Spanish is poor). 5
- 6. Interview Results Awareness of Smart Grid 6 Potential / Scope 5 1 5 They all asked: What will be the incentive for the Utility Company to be supportive this business model being they are large players? Monday, April 16, 2012 6
- 7. MVP • This Multisided business will provide benefits to the interacting groups – while profiting from the transactions – by increasing and capturing indirect network externalities (INEs). • One way value, information and money could be exchanged on this platform via an energy marketing portal, on which customers can shop for the best deals on power or for power that meets specific personal requirements . This platform will creates value by providing the end user with access to various applications (for energy shopping, energy management, etc.) in return for passive usage and preference data, which the customer has approved for use for these purposes. • The retailer will have access, through this platform, to a suite of applications to gain access to and evaluate the customer data. This information is valuable to the energy retailers, and they are willing to pay us for access to it. Monday, April 16, 2012 7
- 8. MVP As an information aggregator we will be able to build a relationship with end users by selling them (possibly at a subsidized price) energy usage display/management devices that are preloaded with useful applications, all of which are purchased from third-party developers. Thus we will serve as the link between device manufacturers and end users and between application developers and end users. With appropriate permissions from consumers, we can also collect information about the end users’ energy usage patterns, build profiles and market those profiles to energy and non- energy (e.g., appliance) retailers. As with the energy marketing portal, the retailers are willing to pay for this information because of the benefits they accrue from it. The end users’ profiles also include information on demand response they are willing to provide; this can be exchanged with the energy retailers for payment as the need for such response arises. Thus, cash can flow in both directions between retailers and end users, with the transactions in both directions facilitated by our platform Monday, April 16, 2012 8