Austin webinarpresentation 1
- 1. Webinars on eXtension.org:Experiences and EvaluationAlice Formiga, Jill Heemstra, Michael CoeeXtension National ConferenceAustin, TexasJune 7, 2010
- 2. What is a Webinar?Live presentation over the web
- 4. Opportunity for participants to interact with presenter
- 5. Participants may also be able to interact with each otherWhy present Webinars on eXtension.org?eXtension.org mission
- 6. Provide valuable and current science-, regulation- and experience-based information
- 7. Engage Community of Practice members
- 8. Engage Community of Interest—direct communication with experts
- 9. Create buzz—attract viewers to eXtension website and resources
- 10. Solicit feedback on topics of interest
- 11. Try new technologies to reach audiences, learn what works!Benefits to LPELCConnections
- 12. New content
- 14. Traffic
- 15. Feedback
- 16. ResearchTarget Audience of eOrganic WebinarsOrganic farmers, or farmers in transition
- 17. Extension agents who serve organic and transitioning farmers, or farmers considering transitioning to organic production
- 18. Researchers, ag professionals, certifiersAudience: LPELC Webcasts
- 20. Selecting technologyCriteriaOption of listening either via computer speakers or the telephone.
- 21. Ability to present many webinars
- 22. Ability to record the webinars and archive them on our site.
- 23. Automatic registration notices, reminders, and follow-up surveys.Options:Adobe Connect
- 24. GoToWebinar
- 26. GoToWebinarAdvantages:Participants can listen via phone or computer speakers (VoIP)
- 27. Webinars can be recorded
- 28. Setup and notification features are available
- 29. Polls and surveys can be conducted during (and after?) the webinar
- 30. Registration process collects contact and other information about attendees.
- 31. Recordings can be edited and embedded on eXtension pages.Disadvantages:We have had a variety of technical difficulties
- 32. Technical support occasionally needed (but it's free)
- 33. No interaction among participants (in contrast w/ Adobe Connect)Adobe ConnectAdvantages: Can put presenters on phone (dependable) but audience listens by VoIP (cheap)
- 34. Recordings
- 35. Pods (chat, polls, closed captioning)
- 36. Easy, dependable Disadvantages: Lacks built-in registration, reminders
- 37. Flash (?)
- 38. Other Software/Hosting OptionsMany, many, more
- 39. Selecting topics and presentersTimely organic agriculture topics (high tunnel construction, tomato grafting)
- 40. Disease epidemics (late blight of tomato)
- 41. New regulations (National Organic Program pasture rule)
- 42. Funding deadlines (EQIP initiative)
- 43. Farmers with expertise (business planning)Some presenters gave Webinars to fulfill the outreach component of a grant.
- 44. Webinar Preparation I:Communication with presenters What we need in advanceDescription of the webinar
- 45. Bios of the presenters
- 46. Photos of the presenters
- 47. Photo that exemplifies the Webinar
- 48. Webinar presentation, including a slide suggesting further resources (esp. eXtension resources)Scheduling a “sound check” (before the Webinar date)Helping presenters learn to connect to the Webinar
- 49. Discussing hardwareWorking with multiple presenters
- 50. Preparation Tips and AdviceFlyer & news release 6+ weeks outSegment webcast 10-20 min Archive mgmt Continuing edapplications
- 51. Webinar Preparation II:Sound Check/Practice:Have the presenters connect to the Webinar
- 52. Use the same computers, phones, etc. that will be used in the presentation
- 53. Make sure the sound is loud enough
- 54. Make sure there is no interference
- 55. Make sure the presenters can hear well
- 56. Make sure the presenters know how to mute themselves
- 57. Make they know how to advance slides
- 58. Prepare them for what to do if something goes wrong
- 59. If one of the presenters will moderate questions, make sure he or she knows how to do that.Practice Session Tips & AdviceDry-run Peer review (?) Gaps & duplication Common "mistakes" Acronyms Jargon Charts not explained well Words instead of pictures
- 60. Webinar Preparation IIIPublicityEmail lists
- 61. Newsletters
- 65. Facebook
- 66. Twitter
- 67. Presenters’ organizations and contacts
- 68. Flyer at conferencesPublicity Tips & AdviceAudience well-defined [ahead of time] Develop contact list(s) Listserv(s) Pre-registration Social mediaProfessional organizations as partners Lend their "name" Continuing EducationDon't try to please everyone
- 69. Moderating the WebinarHave more than 1 staff member available if possible for emergencies!
- 70. Know in advance how to pronounce presenters' names and institutions!
- 71. Prepare (and screen) questions
- 72. Provide further resources/links (to eXtension!)
- 73. Provide links to archived webinars
- 74. Plug Ask an Expert
- 75. Mention the evaluation survey
- 76. Follow-up with some attendees may be necessaryModerating Questions in GoToWebinar
- 77. Webcast Archive (LPELC Example)
- 78. Archived Webinar: eOrganic example
- 79. Evaluation QuestionsDid we reach our intended audience?
- 80. Would organic farmers listen to our webinars?
- 81. Was the information useful to them?
- 82. Was the presentation informative?
- 83. Would the participants recommend the webinar to others?
- 84. Was the technical level of the information appropriate?
- 85. How did our audience learn about the webinar?
- 86. What can we do better?
- 87. What other information do participants need?
- 89. Polls during the webinar
- 92. Focus group
- 93. Email feedback
- 99. Evaluation ConclusionsWe have been successful in our outreach efforts at reaching people in different regions of the country.
- 100. At least some farmers take time to listen to Webinars
- 101. We have been able to reach both farmers and extension agents with our Webinars.
- 102. 85% of those who responded to the survey found the technical level of the presentations to be about right
- 103. 80% of survey respondents reported that the webinar improved their understanding of the topic, and that they would apply the knowledge gained in their work
- 104. Our mailing list is our most effective outreach tool
- 105. Surveys during the webinar will probably result in a higher response rate than follow-up email surveys. Additional webinar series impactRelationships with Community of Practice
- 106. Relationships with professionals outside CoP
- 107. Relationships with CoIUsing webinars for other purposesDevelopment of learning modules and courses
- 108. LPELC Evaluation"Average" viewer influences 136producers/yrTechnical level83%=just right Applied to extensionprograms, educationcurricula, policyEngage researchersOur most valuableproduct (CoI)
- 109. Future DirectionFAQ-VBeginning farmerproject--instructional materialsEnhance pagesOnline courses
- 110. Webinars/Webcasts/Web conferences/Web chats on http://www.eXtension.org Bee Health Beef CattleDaireXNETeOrganicEntrepreneurs and their CommunitiesFamilies Food and Fitness Farm EnergyFinancial Security for AllHorseQuestLivestock and Poultry Environmental Learning CenterNiche Meat Processor Assistance Network Image credit: Microsoft PowerPoint