Petcube. How to build a hardware startup from scratch
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The document discusses the challenges and processes involved in launching hardware products, highlighting the importance of crowdfunding, prototyping, and collaboration with factories, particularly in China. It outlines a typical timeline and stages of development from concept to mass production, emphasizing the role of accelerators in easing the process. Key elements include market strategy, design for manufacture, and the necessity of adaptability in hardware startups.
Petcube. How to build a hardware startup from scratch
- 2. 80% of things that surround us are not made by God they are made in China
- 3. The most successful pet related product ever crowd funded $251K
- 4. 12 people San-Francisco, US Shenzhen, CNKyiv, UA
- 5. Lean Hardware Startup* T H E * Cyril Ebersweiler Haxlr8r
- 8. 2012 2013 2014 19K 0.46% 93K 0.59% 195K 1.59% K I C K S T A R T E R H A R D W A R E P R O J E C T S *source: https://www.kickstarter.com/year/2012?ref=footer#category https://www.kickstarter.com/help/stats
- 9. I D E A P R O D U C T Idea Mass productionPrototype Engineering Sample Small batch Open hardware toolkits Crowd Funding Agile Manufacturing Quick prototyping services
- 10. How HARD can it be? It’s called Hardware because it’s Hard.
- 11. S O F T W A R E V S H A R D W A R E - Fundrasing - Branding - Marketing - Customer Service - PR Prototyping 1 Production 2 Scaling 3 - Software - Planning - Branding - Problem solved - Market timing/Strategy - Software prototype - Prototyping - Industrial Design - Firmware - BSP - GERBER - CAD - Suppliers selection - Design for Manufacture - Materials selection - Sourcing - Soft/Hard tooling - Quality management - Certification - Testing - Assembly - China effect - Crowdfunding - Fullfilment - Distribution
- 12. No business plan survives contact with a customer S T E V E B L A N K
- 13. No hardware plan survives contact with a factory C Y R I L E B E R S W E I L E R
- 14. How long will it take? How much money do you need?
- 15. Prototyping 1 Production 2 Scaling 3 Bootstrap Accelerators + Angels Crowdfunding + Pre-Orders Sales + VC investments Bridge of Death 3 Month — 2 Years 3 Month — 2 Years 1 Year +
- 16. Prototyping 1 Production 2 Scaling 3 Bootstrap Accelerators + Angels Crowdfunding + Pre-Orders Sales + VC investments Bridge of Death Accelerating in HAX 3 Month — 2 Years 3 Month — 2 Years 1 Year +
- 17. Hardware is less hard with accelerator
- 18. 111 days program in Shenzhen 2 weeks demo is San Francisco $50K for 5-10% of your company
- 19. 1 Intro to China, factories, mentors, other teams 2 Focus on the prototype 3 Negotiating with factories about mass production 4 Product demo, media coverage. Maybe Kickstarter.
- 21. Concept (ID) P L A N F O R H A R D W A R E S T A R T U P Design-For-Manufacture (DFM) Minimal Viable Product (MVP) Complete Functional Product (CFP) Mass production (MP) Shipment Retail
- 22. If you have any questions feel free to contact me C O N T A C T alex@petcube.com But that is not all…
- 24. info@petcube.com Petcube Firmware engineer Head of marketing Graphic designer H I R I N G