iOS 11: Key Things to Know + How to Prepare Your App
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The document discusses Apptentive's updates and support for iOS 11, highlighting new features for customer engagement, review prompts, and analytics. Key strategic takeaways emphasize the importance of timely communication with customers and understanding user behaviors for maximizing app ratings. It also mentions a special rate for new customers in preparation for iOS 11's launch.
iOS 11: Key Things to Know + How to Prepare Your App
- 1. Embrace Your Customers. Spread The Love. Christy Culp, Head of Customer Success Christy@apptentive.com Red Russak, Senior Account Exec Red@apptentive.com
- 2. What We’ll Cover ● What’s new with iOS 11 ● Apptentive’s iOS 11 support ○ Pre-qualification ○ Targeting ○ Reporting & analytics ● How to get reviews year-round ● Next steps ● Special iOS 11 rate for new customers
- 3. What Is Apptentive? Using in-app communication tools, we power the last-mile of customer interaction: the conversation. Consumer marketing’s future is “pull,” not “push,” and customer conversation is the key. Privately held, established in 2011, founders in key roles 250 million+ customer conversations on 1 billion+ devices Boosts engagement to 20x more consumers Over 6,000 organizations, including dozens of Fortune 500 companies Support omnichannel feedback
- 4. What’s New From Apple? 1. A new method: to call, allowing prompts for a rating inside the app 2. A new rule, applicable to the new method (3 prompts per year) 3. The ability to respond to App Store reviews SKStoreReviewController.requestReview()
- 5. What’s New with iOS 11? 1. Third-party ratings prompts are not permitted in apps built on iOS 11 1. You will have a choice to reset your ratings between app versions “Currently the rating resets every time you update your app, and there will be a feature that allows you to not reset your ratings, which will help for people who submit frequent updates but don't have a lot of rating traffic.” - Frank Schmitt, iOS Software Engineer
- 6. Apptentive’s iOS 11 Support ● Pre-qualification of fans ● Targeting ● Reporting & analytics
- 7. Love Dialog Tees Up Interactions
- 8. Love Dialog Tees Up Interactions
- 9. Love Dialog Tees Up Interactions
- 10. Targeting
- 11. Targeting
- 12. Targeting
- 14. Results of SKStoreReviewController ● Median number of app ratings has increased by 20% ● That’s coming as a result of a 10-15x increase in efficacy based on what we’ve historically seen with ratings prompts ● Over 1 in 5 consumers either opting out of the ratings dialogs or not seeing a dialog due to Apple’s internal logic
- 15. Key Strategic Takeaways • Right Place, Right Time Wins • More important than ever before to figure out when and where to communicate with customers
- 16. Key Strategic Takeaways • Right Place, Right Time Wins • More important than ever before to figure out when and where to communicate with customers • App Customers Will Be More Vocal • Easier mechanisms for feedback will lead to much more volume and activity
- 17. Key Strategic Takeaways • Right Place, Right Time Wins • More important than ever before to figure out when and where to communicate with customers • App Customers Will Be More Vocal • Easier mechanisms for feedback will lead to much more volume and activity • Knowing your cohort of fans and your “pool of reviews” is incredibly important • If you have 100k monthly app customers, each customer can only be prompted to review 3 times. • Knowing what % prompted matters
- 18. How to Get Reviews Year-round
- 19. Next Steps Install our latest iOS SDK: https://github.com/apptentive/apptentive-ios/releases
- 20. iOS 11 Special Rate Make sure you’re ready for iOS 11’s launch mid-September!
- 21. Questions? Christy Culp, Head of Customer Success Christy@apptentive.com Red Russak, Senior Account Exec Red@apptentive.com
Editor's Notes
- #2: Marissa
- #3: Red
- #4: Red
- #5: Red
- #6: Red
- #7: Christy
- #8: Christy You’re going to see a new interaction type, the Love Dialog, previously which was part of the Ratings Prompt flow. The Love Prompt gets feedback quickly from a large % of customers and once you’ve learned where they are, the power is in taking them on the right communication journey.
- #9: Christy
- #10: Christy
- #11: Christy We recommend that people think about “Who and Where”
- #12: Christy
- #13: Christy
- #14: Christy
- #15: Christy Data is from 42 apps, from 4/8/17 - 8/1/17
- #16: Christy
- #17: Christy
- #18: Christy
- #19: Christy How do you ensure that you’re getting reviews from your fans over the course of the entire year as opposed to all up front? Ensure you’re getting reviews from your fans over the course of the entire year as opposed to all up front, we can help!
- #20: Red
- #21: Red
- #22: Marissa