The document discusses various methods of data collection for qualitative research. It describes four primary methods: participating in the setting, observing directly, interviewing in-depth, and analyzing documents and material culture. Secondary and specialized methods supplement these. Observation is highlighted as fundamental and important for discovering complex interactions. It requires managing an unobtrusive role and identifying patterns amid large amounts of fast-moving behavior. Focus groups, questionnaires, and surveys are also discussed as they align with exploring understandings and awareness around affordable housing programs.