Task 3
- 1. Task 3 What kind of media institution might distribute your media product and why?
- 2. BAUER Bauer are media company that are shown to be highly successful due to the variety of different subliminary companies that Bauer own that are successful to the British audience. They are shown to provide highly entertaining, popular and mainstream servicers across a variety of different media platforms including radio, magazines, television as well as providing live concerts to audiences. The radio stations they own include absolute, with subliminarys of Absolute Classic Rock, Absolute Radio 60s, Absolute Radio 70s, Absolute Radio 80s, Absolute Radio 90s and Absolute Radio 00s. Their magazines include kerrang and mojo. This shows that the company has not invested within the rap genre whatsoever. This means that they invest in the rap genre as it something that they have not put money into that has a vast amount of followers within different regions across the country and globally. A company like Bauer media may distribute a magazine of my genre. They will distribute a rap magazine as they already have magazines of different musical genres such as kerrang and mojo, which are successful and are well liked by its consumers. As well as this, the music magazines that Bauer have already created have a more niche audience(landscape, garden news, digital photo)whereas rap magazine tend to have a more varied audience as there are different types of rap artists within Rap also has a wider fan base, meaning more people would be more likely to buy the magazine if they market it properly, meaning that the company be would be able to get more profit.
- 3. Continuation of BAUER Bauer are also shown brandish themselves as “the uk’s most influential media network” . This shows that they believe that they are one of the more uprising companies working within media today, showing that they have self confidence in trying to create and rejuvenated ideas targeted towards a key demographic properly. Bauer is also a company that is known for creating high quality magazine products. This means that due to the quality of the product it will bring in more consumers of the target audience as word of mouth will make the magazine progress, as well as sales being boosted by the other companies that Bauer own advertising or possibly reviewing within a separate magazine which viewers may be interested within the rap genre, such as FHM as it has a male target audience like my magazine does. This is another quality that Bauer is as shown to have, as they are company that is able to adopt to the different Target audiences that magazines have and still be successful. This will help my magazine to be successful as it shows that Bauer will know how to grab in consumers and keep them in for the long run.
- 4. town square media Town square media is a company that is us owned, and is mostly used within a us audience. Town square media is shown to own around 309 radio stations and 325 local websites in 66 U.S. markets and hold 550 live events with around 18 million attends. This therefore shows that their audience is within the regions of the u.s. , showing that if I were to use this company as a publisher then the magazine would more than likely not be worldwide, but u.s exclusive. As well as this, town square media is shown to have acquired several smaller businesses and have then primarily run them through the internet on websites for entertainment and music news. This has led town square media to have one of the largest digital media advertising networks, bringing in nearly 60 million viewers per month. This means that if I were to use this company then they would more than likely to use the magazine to build their digital empire rather than having print editions. This means that my magazine would possibly be using digital subscriptions rather than print ones. This is something that I would not want to do as by having the magazine be digital, then restricts the amount of people buying it. However, many people within my target audience will spend large amounts of the time on the internet or listening to radio rather than being by a magazine. This means that they are more likely to find out about the magazine through this type of advertising.
- 5. Continuation of town square media and verdict However, a company like town square media may distribute my magazine as they have already created magazines centred on rap like xxl magazine. This means that they already have experience on how to create rap magazines meaning that they would know what to in order to create a successful product. They would also know how and where to advertise the magazine. They would be able to use radio shows that they own to advertise the magazine, especially radio shows that revolve around the genre of rap. They would also allow the magazine to sponsor some of the live events, meaning that the magazine is able to advertised without much money being spend, whilst many more people will learn about the magazine. This may lead to increase in sales due to the amount of people that the will learn about the magazine. However, overall I would say that Bauer is the better company to use. This is because many of Bauer's products are popular worldwide, whereas town square media’s are us based. Bauer also have more experience with the advertising of magazines, meaning they will be able to b ranch out to the target audience more easily, and will therefore have more sales than town square media would. Town square are also shown to acquire smaller and mid sized businesses, whereas Bauer are shown to own the biggest magazines within their selective genre with their magazines. This means that Bauer are able to make a magazine more mainstream to the target audience, as they will be able to advertise the product worldwide, which will be good considering that the genre of rap is liked worldwide, especially with the demographic I have of young men.