Understanding UI (User Interface), UX (User Experience) & CX (Customer Experience)
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The document explains the distinctions between user interface (UI), user experience (UX), and customer experience (CX), emphasizing that UI focuses on visual design and emotional responsiveness, while UX involves research and logical structure. It highlights the necessity of integrating UI and UX with data, branding, and business strategy to create effective CX. The balance of creativity and logic is essential in designing applications that meet customer goals while being visually appealing and functional.
Understanding UI (User Interface), UX (User Experience) & CX (Customer Experience)
- 1. Understanding UI (User Interface), UX (User Experience) & CX (Customer Experience)
- 2. UI - User Interface UI design focuses on visual design or skinning the wire-frames, where the creative designer plays with colours, shapes, layouts, typography and more UI design is related to branding, colours, typography, iconography. Branding related aspects are referred from a brand guidelines document A digital first brand OR a brand looking at aggressive digital transformation should focus on a separate dedicated online brand guidelines document UI is all about what the customer sees & feels UI is more Right brain, a work related to emotions, creativity, intuitiveness, imagination and free flow
- 3. UX – User Experience UX starts with research followed by analysis and strategy. It is about finding solutions, documentation, dealing with Information Architecture, Data, Wireframes, Prototyping, Decision making & similar logical attributes UX defines the structure of the product, funnels, scenarios, data flow & development plan UX is all about how the customer thinks & acts to complete the goal UX is more Left brain, a work related to Logic, Reason, structure, linear and functionality
- 4. The Left brain & Right brain theory in context to UI & UX Left brain Right brain Logical Reason Linear Functional Structured Emotional Creative Intuitive Imaginative Free flow
- 5. CX – Customer Experience UI + UX + Data + Advertising + Branding + Sales process + Business strategy + Pricing + After sales service + Support and other things result in effective CX (Customer Experience) Effective CX is often result of balanced Creativity (Right Brain) and Logic (Left brain) applied during application design
- 6. UI, UX & CX - Putting together CX UX UI UI design focuses on visual design or skinning the wireframes, where the creative designer plays with Colours, Shapes, Layouts & Typography. UI is more Right brain, a work related to Emotions, Creativity, Intuitiveness, Imagination & Free flow UX starts with research followed by analysis & strategy. It is about finding solutions, documentation, Information Architecture, Data, Wireframes, Prototyping & Decision making. UX is more Left brain, a work related to Logic, Reason, Structure, Linear & Functionality UI + UX + Data + Advertising + Branding + Sales Process + Business Strategy + Pricing + After Sales Service + Support result in effective CX
- 7. Building blocks of a SMART application S Sound, Safe & Scalable M Measureable & Modifiable A Attractive & Accessible R Revenue & Revenue T Targeted & Turnkey + =