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GENERATIONAL RESEARCH ON TECHNOLOGY
AND ITS IMPACT IN THE WORKPLACE
F U L L R E P O R T
www.comptia.org
J U N E 2 0 1 3
RESEARCH
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  1	
   1	
  
About	
  this	
  Research	
  
	
  
CompTIA’s	
  Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace	
  focuses	
  on	
  how	
  
technology	
  impacts	
  generational	
  issues.	
  The	
  objectives	
  of	
  this	
  research	
  include:	
  
	
  
-­‐ An	
  exploration	
  of	
  how	
  demographic	
  segments	
  use,	
  engage	
  with	
  and	
  maintain	
  a	
  range	
  of	
  
technologies.	
  
-­‐ The	
  role	
  technology	
  and	
  professional	
  development	
  plays	
  in	
  recruiting,	
  retention,	
  job	
  satisfaction	
  
and	
  corporate	
  culture.	
  	
  
-­‐ The	
  demographic	
  segments’	
  expectations	
  for	
  service	
  and	
  support.	
  	
  
-­‐ An	
  understanding	
  of	
  how	
  demographic	
  segments	
  rate	
  their	
  experience	
  with	
  office	
  
communication,	
  collaboration,	
  and	
  telecommuting.	
  
	
  
The	
  study	
  consists	
  of	
  four	
  sections,	
  which	
  can	
  be	
  viewed	
  independently	
  or	
  together	
  as	
  chapters	
  of	
  a	
  
comprehensive	
  report.	
  	
  
	
  
Section	
  1:	
  Technology	
  Adoption	
  
Section	
  2:	
  Professional	
  Development	
  	
  
Section	
  3:	
  Service	
  and	
  Support	
  	
  
Section	
  4:	
  Communication	
  
	
  
The	
  data	
  for	
  this	
  study	
  was	
  collected	
  via	
  a	
  quantitative	
  online	
  survey	
  conducted	
  May	
  9	
  to	
  May	
  17,	
  2013	
  
to	
  a	
  sample	
  of	
  700	
  respondents	
  who	
  work	
  in	
  an	
  office	
  environment	
  with	
  some	
  form	
  of	
  technology.	
  The	
  
sample	
  was	
  segmented	
  to	
  include	
  respondents	
  from	
  different	
  age	
  groups/generational	
  cohorts	
  from	
  a	
  
variety	
  of	
  industry	
  sectors.	
  	
  
	
  
The	
  margin	
  of	
  sampling	
  error	
  at	
  95%	
  confidence	
  for	
  aggregate	
  results	
  is	
  +/-­‐	
  3.8	
  percentage	
  points.	
  
Sampling	
  error	
  is	
  larger	
  for	
  subgroups	
  of	
  the	
  data.	
  As	
  with	
  any	
  survey,	
  sampling	
  error	
  is	
  only	
  one	
  source	
  
of	
  possible	
  error.	
  While	
  non-­‐sampling	
  error	
  cannot	
  be	
  accurately	
  calculated,	
  precautionary	
  steps	
  were	
  
taken	
  in	
  all	
  phases	
  of	
  the	
  survey	
  design,	
  collection	
  and	
  processing	
  of	
  the	
  data	
  to	
  minimize	
  its	
  influence.	
  
	
  
CompTIA	
  is	
  responsible	
  for	
  all	
  content	
  contained	
  in	
  this	
  series.	
  Any	
  questions	
  regarding	
  the	
  study	
  should	
  
be	
  directed	
  to	
  CompTIA	
  Market	
  Research	
  staff	
  at	
  research@comptia.org.	
  	
  
	
  
CompTIA	
  is	
  a	
  member	
  of	
  the	
  Marketing	
  Research	
  Association	
  (MRA)	
  and	
  adheres	
  to	
  the	
  MRA’s	
  Code	
  of	
  
Market	
  Research	
  Ethics	
  and	
  Standards.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
GENERATIONAL RESEARCH ON TECHNOLOGY
AND ITS IMPACT IN THE WORKPLACE
S E C T I O N 1 : T E C H N O LO GY A D O P T I O N
www.comptia.org
J U N E 2 0 1 3
RESEARCH
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  1	
   2	
  
Key	
  Points	
  
	
  
• Workforce	
  composition	
  is	
  changing	
  rapidly.	
  Many	
  in	
  the	
  Baby	
  Boomer	
  generation	
  (those	
  over	
  50	
  
years	
  old),	
  long	
  the	
  dominant	
  segment	
  of	
  the	
  U.S.	
  workforce,	
  are	
  now	
  screeching	
  toward	
  retirement	
  
to	
  be	
  replaced	
  by	
  far	
  younger	
  workers	
  from	
  Generation	
  Y	
  (20-­‐34	
  years	
  old).	
  Implications	
  are	
  myriad	
  
for	
  employers,	
  particularly	
  with	
  regard	
  to	
  how	
  technology	
  is	
  used	
  in	
  the	
  workforce.	
  
	
  
• Roughly	
  half	
  of	
  respondents	
  described	
  their	
  employer	
  as	
  either	
  “cutting	
  edge”	
  or	
  in	
  the	
  “upper	
  tier”	
  
in	
  the	
  use	
  of	
  technology,	
  while	
  slightly	
  less	
  (42%)	
  put	
  their	
  companies	
  somewhere	
  in	
  the	
  middle	
  of	
  
the	
  adoption	
  curve.	
  Just	
  11%	
  placed	
  their	
  employer	
  on	
  the	
  low	
  side	
  of	
  tech	
  savvy	
  and	
  use.	
  	
  
	
  
• 74%	
  of	
  Gen	
  Y	
  workers	
  used	
  a	
  smart	
  phone	
  for	
  work	
  purposes	
  in	
  the	
  last	
  year	
  compared	
  with	
  37%	
  of	
  
Baby	
  Boomers.	
  Other	
  devices	
  more	
  prevalent	
  among	
  younger	
  workers	
  and	
  senior	
  level	
  executives	
  
include	
  tablets,	
  laptops	
  and	
  GPS	
  systems.	
  
	
  
• Two	
  thirds	
  of	
  Gen	
  Y	
  assessed	
  their	
  own	
  technology	
  acumen	
  as	
  “cutting	
  edge”	
  or	
  “upper	
  tier.”	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  1	
   3	
  
Generational	
  Divide	
  in	
  the	
  Workplace	
  
	
  
Today’s	
  workforce	
  is	
  undergoing	
  a	
  seismic	
  shift	
  in	
  generational	
  makeup,	
  a	
  change	
  in	
  basic	
  composition	
  
that	
  imposes	
  serious	
  management	
  implications	
  for	
  corporations	
  now	
  facing	
  an	
  employee	
  base	
  whose	
  
ages	
  span	
  a	
  huge	
  chasm	
  –	
  in	
  many	
  cases	
  40	
  years	
  or	
  more.	
  
	
  
The	
  facts	
  are	
  clear:	
  A	
  large	
  portion	
  of	
  workers	
  from	
  the	
  Baby	
  Boomer	
  generation	
  (those	
  over	
  50	
  years	
  
old),	
  long	
  the	
  dominant	
  segment	
  of	
  the	
  U.S.	
  workforce,	
  are	
  now	
  screeching	
  toward	
  retirement.	
  Most	
  will	
  
be	
  replaced	
  by	
  far	
  younger	
  workers	
  from	
  Generation	
  Y,	
  also	
  known	
  as	
  Millenials	
  (20-­‐34	
  years	
  old).	
  
Wedged	
  in	
  the	
  middle	
  is	
  Generation	
  X	
  (35-­‐49	
  years	
  old),	
  which	
  finds	
  itself	
  in	
  a	
  peculiar	
  position.	
  	
  
	
  
Due	
  to	
  its	
  relatively	
  small	
  population	
  numbers,	
  Gen	
  X	
  will	
  never	
  be	
  the	
  predominant	
  age	
  bracket	
  in	
  the	
  
labor	
  force;	
  Gen	
  Y	
  will	
  be.	
  Leapfrogging	
  this	
  middle	
  generation	
  upends	
  the	
  natural	
  progression	
  of	
  
workforce	
  composition.	
  The	
  youngest	
  segment	
  of	
  workers	
  in	
  the	
  labor	
  market	
  are	
  expected	
  to	
  be	
  the	
  
most	
  voluminous	
  by	
  roughly	
  2015,	
  
according	
  to	
  the	
  U.S.	
  Bureau	
  of	
  
Labor	
  Statistics	
  projections.	
  	
  
	
  
It	
  hasn’t	
  happened	
  yet,	
  of	
  course.	
  
Gen	
  Y	
  has	
  come	
  of	
  age	
  during	
  a	
  
dismal	
  job	
  market,	
  with	
  many	
  
unable	
  to	
  land	
  a	
  position	
  after	
  
graduating	
  from	
  college.	
  In	
  fact,	
  the	
  
unemployment	
  rate	
  still	
  stood	
  at	
  
13.2%	
  among	
  20-­‐to-­‐24-­‐year-­‐olds	
  in	
  
May,	
  compared	
  to	
  just	
  5.3%	
  for	
  
workers	
  55	
  and	
  older,	
  according	
  to	
  
the	
  Bureau	
  of	
  Labor	
  Statistics.	
  But	
  as	
  
the	
  upper	
  tier	
  of	
  Baby	
  Boomers	
  
drops	
  from	
  the	
  workforce	
  and	
  the	
  
economy	
  stabilizes	
  or	
  improves,	
  
younger	
  workers	
  will	
  be	
  filling	
  the	
  
job	
  ranks	
  rapidly	
  alongside	
  Gen	
  X	
  and	
  the	
  remaining	
  Baby	
  Boomers,	
  many	
  of	
  whom	
  are	
  continuing	
  to	
  
work	
  beyond	
  the	
  “conventional”	
  retirement	
  age	
  of	
  the	
  early-­‐	
  to	
  mid-­‐60s.	
  
	
  
What	
  does	
  the	
  generational	
  switcheroo	
  mean	
  for	
  employers?	
  Consider	
  a	
  few	
  “fun”	
  facts	
  below	
  about	
  
Gen	
  Y,	
  the	
  Millenial	
  cohort	
  that	
  will	
  soon	
  represent	
  the	
  bulk	
  of	
  the	
  U.S.	
  workforce.	
  These	
  tidbits	
  reveal	
  a	
  
different	
  set	
  of	
  expectations,	
  work	
  preferences	
  and	
  attitudes	
  that	
  younger	
  employees	
  bring	
  to	
  the	
  
workforce	
  –	
  and	
  that	
  business	
  owners	
  will	
  need	
  to	
  accommodate.	
  
• 43%	
  of	
  18-­‐24	
  year-­‐olds	
  say	
  that	
  texting	
  is	
  just	
  as	
  meaningful	
  as	
  an	
  actual	
  conversation	
  with	
  
someone	
  over	
  the	
  phone,	
  according	
  to	
  eMarketer	
  
• 40%	
  of	
  Gen	
  Y	
  think	
  that	
  blogging	
  about	
  workplace	
  issues	
  is	
  acceptable,	
  compared	
  to	
  28%	
  of	
  
Baby	
  Boomers,	
  according	
  to	
  Iconoculture	
  
• 29%	
  of	
  Gen	
  Y	
  workers	
  think	
  work	
  meetings	
  to	
  decide	
  on	
  a	
  course	
  of	
  action	
  are	
  very	
  efficient,	
  
compared	
  to	
  45%	
  of	
  Boomers,	
  according	
  to	
  Iconoculture	
  
• 24%	
  of	
  Gen	
  Y	
  say	
  that	
  ‘Technology	
  use’	
  is	
  what	
  most	
  makes	
  their	
  generation	
  unique,	
  the	
  #1	
  
answer,	
  based	
  on	
  Pew	
  Research	
  
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Gen Y
Gen X
Baby Boomers
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Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  1	
   4	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
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Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  1	
   5	
  
For	
  companies,	
  managing	
  across	
  many	
  age	
  groups	
  is	
  no	
  small	
  feat	
  when	
  you	
  consider	
  these	
  differences	
  
in	
  skill	
  sets,	
  work	
  habits,	
  employer	
  loyalty	
  and	
  preferences	
  for	
  the	
  type	
  of	
  IT	
  tools	
  they	
  use.	
  External	
  
market	
  factors	
  are	
  also	
  in	
  play	
  to	
  generate	
  a	
  workplace	
  in	
  flux;	
  the	
  rapid	
  pace	
  of	
  technological	
  change,	
  
new	
  ways	
  information	
  is	
  shared	
  and	
  stored	
  in	
  the	
  cloud,	
  the	
  advent	
  of	
  social	
  media,	
  the	
  embrace	
  of	
  
telecommunting	
  and	
  BYOD.	
  	
  
	
  
Another	
  important	
  factor	
  to	
  consider	
  beyond	
  age	
  is	
  job	
  role	
  within	
  an	
  organization.	
  Often	
  what	
  position	
  
a	
  person	
  holds	
  –	
  senior	
  executive	
  vs.	
  staff	
  level	
  or	
  IT	
  manager	
  vs.	
  marketing	
  VP	
  –	
  dictates	
  work	
  habits,	
  
priorities	
  and	
  attitudes	
  more	
  so	
  than	
  which	
  generation	
  an	
  individual	
  hails	
  from.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
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)26789/0$21$/$1/.023;<26789/0$,20$/$
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4:#$ 4'#$ 44#$ 45#$
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=20$/$1/.023$/0$/@@$ :#$ '#$ :#$ :#$
)2>3.7A$B7,73/C2,/@$D7<7/3.9$2,$E7.9,2@2+F$/,G$*0<$H6I/.0$*,$097$J23KI@/.7'$
L/<7A%??$2M.7$823K73<$
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21$07.9,2@2+F$/,G$HE$*,G><03F$823K73<$I3*V7$07.9N</PPF$*,$I207,C/@$76I@2F73<$
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Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  1	
   6	
  
Technology	
  Use	
  in	
  the	
  Workforce	
  
	
  
In	
  order	
  to	
  understand	
  various	
  differences	
  and	
  commonalities	
  among	
  generations	
  of	
  workers,	
  it’s	
  
important	
  to	
  note	
  the	
  way	
  they	
  engage	
  with	
  technnology	
  in	
  the	
  workplace.	
  Technologies	
  viewed	
  as	
  
mind-­‐blowing	
  by	
  one	
  generation	
  maybe	
  viewed	
  as	
  old	
  news	
  by	
  others.	
  The	
  few	
  examples	
  in	
  the	
  chart	
  
below	
  highlight	
  just	
  how	
  fast	
  the	
  technological	
  landscape	
  has	
  changed	
  from	
  generation	
  to	
  generation.	
  
	
  
	
  
*Opinions	
  differ	
  on	
  the	
  cohort	
  age	
  ranges;	
  for	
  the	
  purposes	
  of	
  this	
  paper,	
  the	
  above	
  ranges	
  will	
  be	
  used	
  
**There	
  is	
  much	
  overlap	
  between	
  cohorts;	
  the	
  technologies	
  cited	
  are	
  meant	
  to	
  give	
  the	
  reader	
  an	
  idea	
  of	
  what	
  a	
  “typical”	
  
member	
  of	
  the	
  cohort	
  may	
  have	
  experienced	
  during	
  their	
  teens	
  years;	
  it	
  is	
  not	
  meant	
  to	
  be	
  an	
  all-­‐inclusive	
  or	
  precise	
  listing	
  of	
  
technology	
  release	
  dates.	
  
	
  
When	
  asked	
  to	
  assess	
  their	
  employer,	
  workers	
  gave	
  relatively	
  high	
  marks	
  in	
  the	
  area	
  of	
  technology	
  
utilization.	
  Roughly	
  half	
  described	
  their	
  employer	
  as	
  either	
  “cutting	
  edge”	
  or	
  in	
  the	
  “upper	
  tier”	
  in	
  use	
  of	
  
IT,	
  while	
  slightly	
  less	
  (42%)	
  put	
  their	
  companies	
  somewhere	
  in	
  the	
  middle	
  of	
  the	
  adoption	
  curve.	
  Just	
  
11%	
  placed	
  their	
  employer	
  on	
  the	
  low	
  side	
  of	
  tech	
  savvy	
  and	
  use.	
  	
  
	
  
That	
  said,	
  younger	
  workers	
  were	
  more	
  likely	
  than	
  older	
  to	
  identify	
  their	
  company	
  as	
  on	
  the	
  ball	
  when	
  it	
  
comes	
  to	
  technology	
  at	
  work.	
  Six	
  in	
  10	
  Gen	
  Y	
  workers	
  gave	
  their	
  employer	
  net	
  positiive	
  ratings,	
  
compared	
  with	
  just	
  31%	
  of	
  Baby	
  Boomers.	
  One	
  might	
  posit	
  from	
  that	
  difference	
  that	
  Baby	
  Boomers	
  
place	
  less	
  emphasis	
  on	
  technology	
  in	
  general,	
  therefore	
  not	
  gleaning	
  an	
  accurate	
  picture	
  of	
  where	
  their	
  
employer	
  stands.	
  Indeed,	
  the	
  data	
  finds	
  that	
  this	
  population	
  is	
  less	
  inclined	
  to	
  rate	
  an	
  institution’s	
  tech-­‐
savvy	
  as	
  a	
  high-­‐priority	
  in	
  deciding	
  to	
  choose	
  to	
  accept	
  a	
  job.	
  
	
  
How	
  individual	
  workers	
  choose	
  to	
  rate	
  their	
  own	
  tech	
  abilities	
  –	
  vs	
  their	
  employer’s	
  -­‐-­‐	
  bleeds	
  along	
  
generational	
  lines,	
  as	
  the	
  chart	
  below	
  indicates:	
  
	
  
	
  
	
  
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Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  1	
   7	
  
In	
  terms	
  of	
  device	
  usage,	
  the	
  study	
  finds	
  relative	
  ubiquity	
  across	
  all	
  generations	
  of	
  workers	
  with	
  regard	
  
to	
  the	
  mainstays	
  of	
  the	
  workplace	
  such	
  as	
  desktops,	
  which	
  79%	
  have	
  used	
  in	
  the	
  past	
  year;	
  printers,	
  
which	
  74%	
  have	
  used	
  and	
  laptops,	
  which	
  64%	
  have	
  used.	
  Usage	
  differences	
  do	
  emerge	
  across	
  
generations,	
  job	
  roles	
  and	
  gender	
  when	
  talking	
  about	
  devices	
  that	
  fall	
  into	
  the	
  “newer”	
  categories.	
  
Tablets,	
  smart	
  phones,	
  digital	
  cameras	
  and	
  GPS	
  devices	
  fall	
  into	
  this	
  bucket.	
  
	
  
Consider	
  just	
  a	
  few	
  examples:	
  	
  With	
  regard	
  to	
  using	
  a	
  smart	
  phone	
  for	
  work	
  purposes	
  in	
  the	
  last	
  12	
  
months,	
  74%	
  of	
  Gen	
  Y	
  workers	
  said	
  they	
  did	
  compared	
  with	
  37%	
  of	
  Baby	
  Boomers.	
  Workers	
  in	
  their	
  30s,	
  
40s	
  and	
  50s	
  were	
  also	
  slightly	
  more	
  likely	
  than	
  the	
  youngest	
  workers	
  to	
  use	
  a	
  landline	
  telephone	
  and/or	
  
a	
  standard	
  cell	
  phone	
  for	
  work	
  in	
  the	
  last	
  year.	
  In	
  fact,	
  just	
  6%	
  of	
  20-­‐something	
  employees	
  conducted	
  
business	
  on	
  a	
  standard	
  cell	
  phone,	
  illustrating	
  just	
  how	
  pervasive	
  and	
  essential	
  the	
  smartphone	
  –	
  be	
  it	
  
an	
  iPhone,	
  Android	
  or	
  other	
  –	
  has	
  become	
  to	
  youth.	
  
	
  
Job	
  role	
  is	
  also	
  a	
  driving	
  factor	
  in	
  the	
  adoption	
  of	
  “newer”	
  hardware	
  and	
  communications	
  tools	
  as	
  the	
  
nearby	
  chart	
  details.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
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H4'"B)IJJ),K."):,9G"9'))
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  1	
   8	
  
Interestingly,	
  there	
  were	
  significant	
  gender	
  differences	
  with	
  the	
  use	
  of	
  technologies	
  such	
  as	
  tablets,	
  
smart	
  phones,	
  GPS	
  and	
  even	
  laptops.	
  Males	
  were	
  far	
  more	
  likely	
  in	
  many	
  cases	
  than	
  females	
  to	
  have	
  
used	
  any	
  of	
  these	
  devices	
  in	
  the	
  course	
  of	
  their	
  work	
  life	
  in	
  the	
  past	
  year.	
  Consider	
  the	
  following:	
  
	
  
• 65%	
  of	
  males	
  vs.	
  44%	
  of	
  females	
  said	
  they	
  used	
  a	
  smart	
  phone	
  for	
  work	
  purposes	
  
• 72%	
  of	
  males	
  vs.	
  55%	
  of	
  females	
  said	
  they	
  used	
  a	
  laptop	
  for	
  work	
  purposes	
  
• Among	
  Gen	
  X	
  specifically,	
  46%	
  of	
  males	
  used	
  a	
  tablet	
  last	
  year	
  compared	
  to	
  just	
  16%	
  of	
  females	
  
• Also	
  among	
  Gen	
  X,	
  7	
  in	
  10	
  males	
  put	
  a	
  smart	
  phone	
  to	
  use	
  at	
  work	
  vs.	
  4	
  in	
  10	
  females	
  
	
  
A	
  few	
  possibilities	
  exist	
  for	
  the	
  
gender	
  gap.	
  Generally	
  
speaking,	
  males	
  across	
  all	
  age	
  
categories	
  are	
  more	
  likely	
  than	
  
females	
  to	
  self-­‐identify	
  as	
  
“cutting	
  edge”	
  or	
  “upper	
  tier”	
  
in	
  their	
  use	
  of	
  technology.	
  It’s	
  
also	
  an	
  established	
  fact	
  –	
  at	
  
least	
  at	
  present	
  -­‐-­‐	
  that	
  
significantly	
  more	
  males	
  work	
  
in	
  the	
  IT	
  industry	
  itself,	
  which,	
  
compared	
  with	
  other	
  industries	
  
such	
  as	
  manufacturing,	
  tends	
  
to	
  enjoy	
  more	
  widespread	
  
adoption	
  of	
  the	
  latest	
  and	
  
greatest	
  IT	
  tools,	
  along	
  with	
  a	
  
high	
  degree	
  of	
  familiarity	
  and	
  
skill	
  among	
  its	
  workers.	
  
	
  
The	
  greatest	
  parity	
  between	
  the	
  sexes	
  for	
  device	
  usage	
  comes	
  among	
  Gen	
  Y	
  and	
  Baby	
  Boomers.	
  
Younger	
  and	
  older	
  females	
  tended	
  to	
  use	
  devices	
  in	
  closer	
  to	
  equal	
  fashion	
  last	
  year	
  for	
  work	
  as	
  men	
  in	
  
these	
  two	
  generational	
  brackets.	
  
	
  
An	
  area	
  where	
  stark	
  differences	
  are	
  seen	
  across	
  age	
  groups	
  and	
  generations	
  is	
  in	
  the	
  incidence	
  of	
  using	
  
a	
  personal	
  device	
  or	
  application	
  for	
  work	
  purposes	
  –	
  in	
  tech-­‐speak	
  known	
  as	
  BYOD	
  or	
  BYOA.	
  Taken	
  in	
  
the	
  aggregate,	
  there’s	
  a	
  near-­‐even	
  split	
  of	
  all	
  workers	
  that	
  incorporate	
  personal	
  tech	
  into	
  work	
  and	
  
those	
  that	
  do	
  not.	
  Looking	
  more	
  closely	
  at	
  the	
  the	
  demographic	
  breakdowns,	
  however,	
  and	
  it’s	
  
abundantly	
  clear	
  that	
  this	
  practice	
  is	
  far	
  more	
  prevalent,	
  and	
  presumably	
  valued,	
  by	
  younger	
  workers.	
  	
  
	
  
Nearly	
  two	
  thirds	
  of	
  Gen	
  Y	
  workers	
  use	
  a	
  personal	
  device	
  or	
  application	
  at	
  work	
  compared	
  with	
  just	
  a	
  
third	
  of	
  Baby	
  Boomers.	
  Six	
  in	
  10	
  workers	
  in	
  the	
  20-­‐	
  and	
  30-­‐something	
  range	
  used	
  a	
  personal	
  device	
  or	
  
application	
  for	
  work,	
  while	
  the	
  percentage	
  who	
  did	
  declined	
  from	
  that	
  point	
  with	
  each	
  rising	
  decade	
  in	
  
age.	
  
	
  
	
   	
  
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+,-./0$+1234$
5.6$/0$+123$7,8,9$
7&'()&$8/+9&$,:$;2,$<2-&$(6$0+/.$=>$?26.5/$
#2@4)&A$!&6&4+B26+-$<&/&+4)5$26$*&)562-29:$+6%$(./$C31+).$(6$.5&$D24E1-+)&$$
F+/&AGHH$2I)&$J24E&4/$
D5(-&$,2.5$K2,$42-&$)+.&924(&/$4&124.&%$/(3(-+4$@/+9&$-&'&-/$(6$.5&$J24E1-+)&$L24$3+(6/.+:/$
-(E&$%&/E.21/M$14(6.&4/$+6%$-+6%-(6&/M$.5&:$%(N&4&%$J(%&-:$26$.5&$L2--2J(69$O6&J&4P$%&'()&/Q$$
R7(4&).$-&'&-$+6%$+,2'&$
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  1	
   9	
  
With	
  regard	
  to	
  software,	
  Microsoft	
  	
  Office	
  applications	
  –	
  particularly	
  Microsoft	
  Word	
  –	
  remain	
  a	
  
juggernaut	
  in	
  today’s	
  workplace.	
  Nearly	
  9	
  in	
  10	
  workers	
  used	
  Word	
  in	
  the	
  last	
  year,	
  another	
  7	
  in	
  10	
  are	
  
on	
  the	
  Excel	
  bandwagon	
  and	
  half	
  created	
  presentations	
  or	
  charts	
  in	
  PowerPoint.	
  These	
  percentages	
  hold	
  
across	
  every	
  decade	
  of	
  worker,	
  from	
  20-­‐	
  to	
  60-­‐somethings.	
  The	
  lone	
  exception	
  among	
  the	
  three	
  Office	
  
applications	
  in	
  question,	
  Powerpoint,	
  saw	
  greater	
  usage	
  among	
  20-­‐	
  and	
  30-­‐somethings	
  by	
  double	
  or	
  
more	
  than	
  older	
  workers.	
  
	
  
That	
  said,	
  younger	
  workers	
  were	
  twice	
  as	
  likely	
  to	
  have	
  used	
  an	
  alternative	
  word	
  processing	
  or	
  
productivity	
  application,	
  such	
  as	
  Google	
  Docs	
  or	
  Zoho,	
  in	
  the	
  last	
  year	
  than	
  those	
  in	
  the	
  40	
  and	
  up	
  slice,	
  
which	
  could	
  indicate	
  more	
  experience	
  and	
  familiarity	
  with	
  SaaS-­‐based	
  programs	
  in	
  the	
  cloud	
  among	
  the	
  
younger	
  demographic.	
  And	
  yet,	
  despite	
  this	
  willingness	
  to	
  branch	
  out,	
  close	
  to	
  half	
  of	
  these	
  same	
  
younger	
  workers	
  (Gen	
  X	
  and	
  Gen	
  Y)	
  said	
  they	
  expect	
  their	
  use	
  of	
  Microsoft	
  Office	
  to	
  increase	
  in	
  the	
  next	
  
several	
  years.	
  That	
  compares	
  with	
  3	
  in	
  10	
  50-­‐somethings	
  expecting	
  an	
  increase.	
  In	
  all,	
  just	
  9%	
  of	
  workers	
  
believe	
  Office	
  usage	
  will	
  decline	
  in	
  any	
  notable	
  degree	
  in	
  the	
  coming	
  years,	
  which	
  goes	
  to	
  show	
  how	
  
entrenched	
  Microsoft’s	
  bread-­‐and-­‐butter	
  product	
  suite	
  is	
  inside	
  U.S.	
  offices.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
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Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  1	
   10	
  
Appendix	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
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GENERATIONAL RESEARCH ON TECHNOLOGY
AND ITS IMPACT IN THE WORKPLACE
S E C T I O N 2 : P R O F E S S I O N A L D E V E LO P M E N T
www.comptia.org
J U N E 2 0 1 3
RESEARCH
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  2	
   2	
  
Key	
  Points	
  
	
  
• Three	
  quarters	
  of	
  the	
  workers	
  in	
  the	
  CompTIA	
  study	
  reported	
  either	
  participating	
  in	
  mandatory	
  or	
  
voluntary	
  training	
  of	
  some	
  nature	
  in	
  the	
  past	
  12	
  months.	
  These	
  percentages	
  are	
  consistent	
  across	
  all	
  
three	
  of	
  the	
  generations	
  examined	
  (Gen	
  Y,	
  Gen	
  X	
  and	
  Baby	
  Boomer)	
  although	
  the	
  youngest	
  workers	
  
from	
  Gen	
  Y	
  (20-­‐somethings)	
  participated	
  in	
  voluntary	
  training	
  at	
  a	
  higher	
  rate	
  than	
  any	
  other	
  age	
  
bracket.	
  Three	
  in	
  10	
  sought	
  out	
  training	
  on	
  their	
  own,	
  compared	
  with	
  an	
  average	
  of	
  two	
  in	
  10	
  across	
  
the	
  other	
  age	
  groups.	
  
	
  
• Thirty-­‐four	
  percent	
  of	
  all	
  respondents	
  report	
  that	
  e-­‐learning	
  was	
  a	
  training	
  methodology	
  that	
  they	
  
used	
  in	
  the	
  past	
  12	
  months.	
  Gen	
  Y	
  workers	
  availed	
  themselves	
  of	
  e-­‐learning	
  in	
  largest	
  number,	
  with	
  
45%	
  of	
  them	
  having	
  used	
  this	
  method	
  to	
  train	
  in	
  the	
  last	
  year.	
  E-­‐learning	
  is	
  especially	
  appealing	
  to	
  
Gen	
  Y	
  workers,	
  who	
  tend	
  to	
  want	
  to	
  be	
  autonomous	
  in	
  how	
  they	
  choose	
  to	
  interact	
  with	
  
technology,	
  deciding	
  their	
  own	
  pace	
  and	
  not	
  being	
  forced	
  to	
  interrupt	
  normal	
  workflow	
  to	
  “take	
  the	
  
training.”	
  
	
  
• The	
  most	
  common	
  training	
  done	
  in	
  the	
  last	
  year	
  is	
  that	
  which	
  is	
  specific	
  to	
  a	
  worker’s	
  profession,	
  
although	
  technical	
  training	
  was	
  also	
  high	
  on	
  the	
  list.	
  Other	
  training	
  types	
  that	
  workers	
  participated	
  
include	
  team-­‐building/collaboration,	
  sexual	
  harassment,	
  legal	
  compliance	
  and	
  sales/business	
  
development.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  2	
   3	
  
Professional	
  Development	
  &	
  Incidence	
  of	
  Training	
  
	
  
Ongoing	
  education	
  and	
  training	
  is	
  an	
  essential	
  ingredient	
  in	
  today’s	
  workplace.	
  Whether	
  it’s	
  professional	
  
development	
  in	
  a	
  worker’s	
  specific	
  industry	
  or	
  discipline,	
  course	
  work	
  toward	
  certification	
  or	
  
accreditation,	
  or	
  technical	
  training	
  that	
  improves	
  job	
  efficiency,	
  most	
  workers	
  typically	
  undergo	
  some	
  
form	
  of	
  skills	
  training	
  that	
  furthers	
  their	
  career	
  advancement	
  potential.	
  According	
  to	
  the	
  American	
  
Society	
  of	
  Training	
  and	
  Development	
  (ASTD),	
  U.S.	
  companies	
  spent	
  $156	
  billion	
  on	
  employee	
  learning	
  in	
  
2011.	
  Of	
  this,	
  about	
  half	
  ($87.5	
  billion)	
  was	
  spent	
  internally,	
  meaning	
  training	
  conducted	
  by	
  staff	
  for	
  
staff.	
  	
  	
  	
  
	
  
Workers	
  generally	
  –	
  age	
  regardless	
  –	
  value	
  training	
  highly	
  and	
  cite	
  more	
  support	
  for	
  training,	
  
professional	
  development	
  and	
  the	
  opportunity	
  to	
  acquire	
  new	
  skills.	
  This	
  sentiment	
  runs	
  consistently	
  
across	
  all	
  three	
  generations	
  in	
  this	
  study.	
  Career	
  advancement	
  opportunities	
  ranked	
  high	
  in	
  terms	
  of	
  
improving	
  job	
  satisfaction	
  as	
  well	
  and	
  professional	
  development	
  training	
  is	
  an	
  obvious	
  conduit	
  for	
  that	
  
(see	
  chart	
  in	
  Appendix).	
  A	
  net	
  6	
  in	
  10	
  workers	
  said	
  they	
  would	
  like	
  to	
  see	
  more	
  professional	
  
development	
  and	
  training	
  offered	
  to	
  them	
  in	
  the	
  future.	
  
	
  
Three	
  quarters	
  of	
  the	
  workers	
  
in	
  the	
  CompTIA	
  study	
  
reported	
  either	
  participating	
  
in	
  mandatory	
  or	
  voluntary	
  
training	
  of	
  some	
  nature	
  in	
  the	
  
past	
  12	
  months.	
  A	
  fourth	
  
indicated	
  that	
  they	
  had	
  taken	
  
part	
  in	
  no	
  training	
  at	
  all.	
  
These	
  percentages	
  are	
  
consistent	
  across	
  all	
  three	
  of	
  
the	
  generations	
  examined	
  
(Gen	
  Y,	
  Gen	
  X	
  and	
  Baby	
  
Boomer)	
  although	
  the	
  
youngest	
  workers	
  from	
  Gen	
  Y	
  
(20-­‐somethings)	
  participated	
  
in	
  voluntary	
  training	
  at	
  a	
  
higher	
  rate	
  than	
  any	
  other	
  
age	
  bracket.	
  Three	
  in	
  10	
  
sought	
  out	
  training	
  on	
  their	
  
own,	
  compared	
  with	
  an	
  average	
  of	
  two	
  in	
  10	
  across	
  the	
  other	
  age	
  groups.	
  	
  
	
  
One	
  dynamic	
  stands	
  out	
  with	
  regard	
  to	
  the	
  incidence	
  of	
  training:	
  An	
  apparent	
  gender	
  divide	
  exists	
  
within	
  Gen	
  Y.	
  Three	
  in	
  10	
  young	
  female	
  workers	
  reported	
  participating	
  in	
  no	
  training	
  at	
  all	
  –	
  neither	
  
voluntary	
  or	
  mandatory	
  –	
  in	
  the	
  past	
  year,	
  compared	
  with	
  just	
  17%	
  of	
  males	
  in	
  the	
  same	
  segment.	
  The	
  
disparity	
  is	
  puzzling,	
  especially	
  given	
  the	
  youth	
  factor	
  and	
  the	
  fact	
  that	
  women	
  today	
  are	
  graduating	
  
from	
  college	
  and	
  entering	
  the	
  workforce	
  in	
  greater	
  numbers	
  than	
  men.	
  One	
  possible	
  explanation	
  is	
  that	
  
industries	
  in	
  which	
  the	
  two	
  genders	
  gravitate	
  approach	
  the	
  requirement	
  for	
  training	
  differently.	
  For	
  
example,	
  the	
  IT	
  industry,	
  which	
  places	
  a	
  high	
  premium	
  on	
  technical	
  training	
  and	
  the	
  attainment	
  of	
  
professional	
  certifications,	
  continues	
  to	
  possess	
  a	
  predominantly	
  male	
  workforce.	
  	
  
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02-4.4.56
72189#/:;9#
>./:20-A:.#
B.C4/:.C:#18#D2-4.4.56E2189#F:;9# D37:G#18#D2-4.4.56E2189#F:;9#H./:20-A:.#
I10J#@#K-./-0123#
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02-4.4.5672189#
/:;9#>./:20-A:.#
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  2	
   4	
  
When	
  asked,	
  34%	
  of	
  males	
  said	
  their	
  employer	
  has	
  required	
  them	
  to	
  attain	
  a	
  professional	
  certification	
  
or	
  credential	
  of	
  some	
  type,	
  while	
  24%	
  of	
  females	
  answered	
  similarly.	
  
That	
  said,	
  a	
  much	
  higher	
  percentage	
  of	
  Gen	
  Y	
  as	
  a	
  whole	
  said	
  their	
  employer	
  either	
  required	
  or	
  
encouraged	
  them	
  to	
  attain	
  a	
  professional	
  certification	
  or	
  credential.	
  Just	
  about	
  every	
  occupational	
  field	
  
now	
  has	
  some	
  type	
  of	
  certification	
  or	
  credential.	
  Marketing,	
  HR,	
  research,	
  sales,	
  customer	
  service,	
  and	
  
of	
  course,	
  IT	
  all	
  have	
  certifications	
  and	
  credentials	
  to	
  validate	
  skills.	
  	
  	
  
Among	
  all	
  workers	
  in	
  the	
  study,	
  roughly	
  two-­‐thirds	
  do	
  not	
  currently	
  hold	
  any	
  professional	
  certification	
  
or	
  credentials.	
  
In	
  terms	
  of	
  the	
  types	
  of	
  training	
  or	
  professional	
  development	
  that	
  workers	
  have	
  undergone	
  in	
  the	
  last	
  12	
  
months,	
  the	
  list	
  is	
  varied.	
  Most	
  prevalent	
  is	
  training	
  that	
  is	
  specific	
  to	
  a	
  worker’s	
  profession;	
  for	
  example	
  
a	
  classroom-­‐based	
  session	
  that	
  trains	
  an	
  IT	
  staffer	
  on	
  a	
  vendor’s	
  latest	
  product	
  or	
  technology.	
  Not	
  
surprisingly,	
  tech-­‐related	
  training	
  is	
  also	
  high	
  on	
  the	
  list.	
  This	
  can	
  take	
  two	
  forms;	
  training	
  that	
  is	
  
considered	
  specific	
  to	
  the	
  profession	
  itself	
  (e.g.	
  the	
  aforementioned	
  example	
  of	
  the	
  IT	
  worker	
  and	
  new	
  
product	
  training)	
  or	
  it	
  can	
  be	
  basic	
  training	
  on	
  the	
  company’s	
  internal	
  software	
  applications,	
  hardware	
  
devices	
  and	
  network	
  dos-­‐and-­‐don’ts	
  that	
  is	
  part	
  and	
  parcel	
  of	
  any	
  new	
  employee	
  onboarding	
  effort.	
  
Other	
  training	
  types	
  that	
  workers	
  participated	
  include	
  team-­‐building/collaboration,	
  sexual	
  harassment,	
  
legal	
  compliance	
  and	
  sales/business	
  development.	
  Not	
  surprisingly,	
  workers	
  at	
  mid-­‐size	
  and	
  large	
  
companies	
  reported	
  the	
  highest	
  engagement	
  in	
  sexual	
  harassment	
  and	
  legal	
  -­‐related	
  training.	
  
Companies	
  of	
  this	
  size	
  are	
  typically	
  under	
  federal	
  mandates	
  for	
  training	
  of	
  this	
  nature.	
  Workers	
  at	
  the	
  
smallest	
  firms	
  (1-­‐99	
  employees)	
  reported	
  the	
  lowest	
  incidence	
  of	
  training	
  across	
  most	
  categories.	
  
Tech	
  training	
  earned	
  high	
  praise;	
  7	
  in	
  10	
  workers	
  saying	
  it	
  helps	
  ensure	
  they	
  are	
  not	
  left	
  behind	
  at	
  work.	
  
Technology-­‐related	
  training	
  as	
  well	
  social	
  media	
  use	
  education	
  were	
  more	
  prevelant	
  among	
  20-­‐	
  and	
  30-­‐
something	
  workers.	
  Additionally,	
  workers	
  in	
  senior	
  executive	
  positions	
  were	
  more	
  likely	
  than	
  those	
  in	
  
mid-­‐level	
  or	
  staff	
  positions	
  to	
  have	
  taken	
  part	
  in	
  tech-­‐related	
  and	
  socia	
  media	
  training.	
  
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  2	
   5	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
!"#$%&'()*+,-%(.$--&/#()-,0/0/1(23&-&%(
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O,'&D(9@@(*PC&(+*-N&-'((
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B*$-C&D(E&/&-,F*/,<(G&'&,-CH(*/()&CH/*<*1I(,/%(0#'(JKL,C#(0/(#H&(
M*-NL<,C&(
O,'&D(@>>(*PC&(+*-N&-'((
(
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  2	
   6	
  
Learning	
  Methodologies	
  
The	
  Internet	
  has	
  changed	
  how	
  we	
  work	
  in	
  innumerable	
  ways,	
  including	
  the	
  manner	
  in	
  which	
  training	
  
and	
  professional	
  development	
  take	
  place.	
  Whether	
  enabling	
  workers	
  to	
  pursue	
  informal	
  self-­‐study	
  
online,	
  review	
  work	
  manuals	
  and	
  other	
  training	
  guides	
  virtually,	
  or	
  participate	
  in	
  full-­‐on	
  e-­‐learning	
  
courses	
  with	
  or	
  without	
  an	
  instructor,	
  the	
  Internet	
  has	
  broadened	
  the	
  number	
  of	
  options	
  today’s	
  
workforce	
  has	
  to	
  develop	
  new	
  skills	
  and	
  grow	
  in	
  their	
  careers.	
  
Case	
  in	
  point:	
  E-­‐learning.	
  Thirty-­‐four	
  percent	
  of	
  all	
  respondents	
  report	
  that	
  e-­‐learning	
  was	
  a	
  training	
  
methodology	
  that	
  they	
  used	
  in	
  the	
  past	
  12	
  months.	
  E-­‐learning	
  tools	
  and	
  applications	
  are	
  being	
  used	
  for	
  
everything	
  from	
  human	
  resources	
  trainings	
  about	
  sexual	
  harassment	
  in	
  the	
  workplace	
  to	
  self-­‐paced	
  
online	
  work	
  toward	
  a	
  professional	
  credential.	
  Not	
  surprisingly,	
  Gen	
  Y	
  workers	
  availed	
  themselves	
  of	
  e-­‐
learning	
  in	
  largest	
  number,	
  with	
  45%	
  of	
  them	
  having	
  used	
  this	
  method	
  to	
  train	
  in	
  the	
  last	
  year.	
  E-­‐
learning	
  is	
  especially	
  appealing	
  to	
  Gen	
  Y	
  workers,	
  who	
  tend	
  to	
  want	
  to	
  be	
  autonomous	
  in	
  how	
  they	
  
choose	
  to	
  interact	
  with	
  technology,	
  deciding	
  their	
  own	
  pace	
  and	
  not	
  being	
  forced	
  to	
  interrupt	
  normal	
  
workflow	
  to	
  “take	
  the	
  training.”	
  	
  E-­‐learning	
  allows	
  the	
  integration	
  or	
  flow	
  of	
  training	
  to	
  be	
  done	
  at	
  a	
  
person’s	
  desk,	
  woven	
  in	
  with	
  regular	
  work	
  tasks	
  and	
  functions.	
  This	
  differs	
  dramatically	
  from	
  taking	
  time	
  
out	
  to	
  complete	
  an	
  in-­‐person	
  classroom	
  training,	
  for	
  example.	
  
Younger	
  workers	
  aren’t	
  the	
  only	
  ones	
  seeing	
  benefits	
  from	
  virtual	
  learning.	
  Nearly	
  4	
  in	
  10	
  Gen	
  X	
  and	
  
35%	
  of	
  Baby	
  Boomers	
  went	
  down	
  this	
  path	
  for	
  training	
  in	
  the	
  last	
  year.	
  	
  
!"#"$%&'%()&'"**+&,-$%."#"$&(/",0%
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9A7%%:0%8-;.$!(-./0/01!<+!9##-'2;.0.1#-'!
9B7!!:0'(-)7(8-&$#*!7$.''-88;!'#''/80'!80&'/(#!
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597%%>(?#-!(+9#!8%!(-./0/0129-8%@!*#3@!
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"8)-7#E!F#0#-.G80.$!H#'#.-7?!80!A#7?08$81+!.0*!/('!:;9.7(!/0!(?#!I8-J9$.7#!
K.'#E!LMM!8N7#!48-J#-'!!
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  2	
   7	
  
And	
  yet	
  despite	
  the	
  attraction	
  behind	
  e-­‐learning,	
  many	
  of	
  today’s	
  base-­‐level	
  training	
  mechanisms	
  
remain	
  conventional	
  in	
  nature,	
  from	
  informal	
  education	
  by	
  peers	
  and	
  managers	
  to	
  instructor-­‐led	
  
classroom	
  sessions.	
  Looking	
  ahead,	
  younger	
  generations	
  are	
  increasingly	
  interested	
  in	
  expanding	
  how	
  
they	
  receive	
  training	
  to	
  include	
  more	
  progressive	
  means	
  such	
  as	
  social	
  media	
  elements,	
  more	
  mobility	
  
elements	
  and	
  simulations/gaming	
  type	
  constructs.	
  Nearly	
  half	
  of	
  workers	
  in	
  their	
  20s	
  and	
  30s	
  said	
  the	
  
use	
  of	
  mobility-­‐	
  and	
  social	
  media	
  as	
  platforms	
  for	
  professional	
  development	
  and	
  training	
  would	
  be	
  
beneficial.	
  Likewise,	
  more	
  than	
  a	
  third	
  of	
  this	
  group	
  wants	
  to	
  train	
  via	
  simulation-­‐type	
  games	
  that	
  are	
  
increasingly	
  popular	
  interactive	
  tools	
  used	
  for	
  training	
  of	
  all	
  types	
  in	
  business,	
  from	
  leadership	
  training	
  
for	
  executives	
  and	
  managers	
  to	
  technical	
  skills	
  training.	
  By	
  contrast,	
  just	
  8%	
  of	
  Baby	
  Boomers	
  cited	
  more	
  
gaming	
  elements	
  as	
  a	
  potentially	
  useful	
  resource.	
  	
  
Bottom	
  line?	
  The	
  adage	
  that	
  every	
  person	
  learns	
  differently	
  is	
  greatly	
  amplified	
  in	
  the	
  multi-­‐generational	
  
workplace.	
  And	
  it’s	
  not	
  just	
  age	
  brackets	
  and	
  generation	
  timestamps.	
  Job	
  role	
  matters	
  too.	
  For	
  example,	
  
nearly	
  twice	
  as	
  many	
  senior	
  staff	
  (director	
  or	
  above)	
  vs.	
  mid-­‐	
  or	
  staff	
  level	
  workers	
  favor	
  using	
  soclal	
  
media,	
  mobile	
  solutions	
  and	
  gaming	
  simulations	
  for	
  training	
  and	
  professional	
  development.	
  
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T4/.Q$U""$,V9.$A,-K.-/$$
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  2	
   8	
  
	
  
Appendix	
  
	
  
	
  
	
  
	
  
	
  
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<$-%H%2"#$%0,B$0?%)"%1+0'$%3+#$$#%+/1+-3$2$-)%"(("#)'-,4$&I%)5$%
35+-3$%)"%)#+1$0%+-/%#$.'0+#%*$$/6+3B%"-%)5$,#%G"#B%)5+-%"0/$#%G"#B$#&%
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GENERATIONAL RESEARCH ON TECHNOLOGY
AND ITS IMPACT IN THE WORKPLACE
S E C T I O N 3 : S E R V I C E A N D S U P P O R T
www.comptia.org
J U N E 2 0 1 3
RESEARCH
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  3	
   2	
  
Key	
  Points	
  
	
  
• While	
  devices	
  and	
  applications	
  continue	
  to	
  become	
  more	
  user-­‐friendl	
  due	
  in	
  large	
  part	
  to	
  the	
  
consumerization	
  of	
  IT,	
  the	
  need	
  for	
  IT	
  support	
  remains	
  a	
  critical	
  component	
  of	
  any	
  user’s	
  
experience.	
  According	
  to	
  the	
  data,	
  most	
  workers	
  expect	
  the	
  need	
  for	
  IT	
  support	
  to	
  increase	
  or	
  
remain	
  at	
  the	
  same	
  level,	
  with	
  only	
  a	
  small	
  minority	
  expecting	
  the	
  need	
  to	
  decrease.	
  
	
  
• CompTIA’s	
  research	
  finds	
  that	
  a	
  net	
  3	
  out	
  of	
  4	
  employees	
  are	
  satisfied	
  with	
  the	
  current	
  processes	
  in	
  
place	
  at	
  their	
  companies	
  for	
  repair,	
  troubleshooting	
  and	
  maintenance	
  of	
  devices	
  and	
  applications.	
  
Despite	
  the	
  relatively	
  high	
  marks,	
  room	
  for	
  improvement	
  does	
  exist.	
  Given	
  the	
  fast-­‐pace	
  
environments	
  found	
  in	
  many	
  companies	
  today,	
  it’s	
  not	
  surprising	
  that	
  workers	
  seek	
  speedier	
  
turnaround	
  when	
  it	
  comes	
  to	
  IT	
  support.	
  The	
  Gen	
  Y	
  segment	
  places	
  a	
  slightly	
  higher	
  premium	
  on	
  
this	
  area	
  of	
  improvement	
  relatively	
  to	
  the	
  other	
  age	
  segments.	
  
	
  
• Younger	
  workers	
  are	
  more	
  open	
  to	
  using	
  a	
  variety	
  of	
  emerging	
  means	
  to	
  get	
  the	
  IT	
  support	
  they	
  
need.	
  Instant	
  messaging	
  and	
  the	
  use	
  of	
  mobile	
  apps	
  to	
  resolve	
  IT	
  issues	
  are	
  most	
  popular.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  3	
   3	
  
Increasing	
  Need	
  for	
  IT	
  Support	
  Services	
  
	
  
As	
  noted	
  previously,	
  workers	
  of	
  all	
  generations	
  increasingly	
  rely	
  on	
  a	
  growing	
  array	
  of	
  devices,	
  
applications	
  and	
  networks	
  to	
  perform	
  their	
  job.	
  For	
  many,	
  this	
  also	
  comes	
  with	
  an	
  “anytime,	
  anywhere	
  
and	
  any	
  device”	
  expectation.	
  	
  
	
  
While	
  devices	
  and	
  applications	
  continue	
  to	
  become	
  more	
  user-­‐friendly,	
  due	
  to	
  the	
  influence	
  of	
  the	
  	
  
consumerization	
  of	
  IT	
  among	
  other	
  factors,	
  the	
  need	
  for	
  IT	
  support	
  remains	
  a	
  critical	
  component	
  of	
  any	
  
user’s	
  experience.	
  According	
  to	
  the	
  data,	
  most	
  workers	
  expect	
  the	
  need	
  for	
  IT	
  support	
  to	
  increase	
  or	
  
remain	
  at	
  the	
  same	
  level,	
  with	
  only	
  a	
  small	
  minority	
  expecting	
  the	
  need	
  to	
  decrease.	
  Undoubtedly,	
  the	
  
types	
  of	
  devices	
  and	
  applications	
  in	
  need	
  of	
  support	
  will	
  evolve,	
  but	
  that	
  will	
  not	
  diminish	
  the	
  presence	
  
of	
  IT	
  support	
  itself.	
  	
  
	
  
	
  
Additional	
  Insights:	
  
-­‐ Expectations	
  for	
  an	
  increasing	
  need	
  for	
  IT	
  support	
  is	
  roughly	
  the	
  same	
  across	
  firm	
  size	
  (small	
  
firms=44%,	
  medium	
  firms=48%,	
  large	
  firms=47%)	
  
-­‐ Expectations	
  for	
  an	
  increasing	
  need	
  for	
  IT	
  support	
  is	
  also	
  roughly	
  the	
  same	
  across	
  job	
  level	
  
(senior	
  level	
  staff=51%,	
  mid	
  or	
  lower	
  level	
  staff=45%)	
  
	
  
	
   	
  
!"#$%&'()*(+%,-.*/0%"#%1#/(*"+2#3%
4**5%6'(%17%89..'(0%8*(:2/*+%
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%&#$
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!!#$
%!#$
%'#$
(#$
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)*#$
;*/(*"+2#3%<%6*=*(%(*."2(+>%
0('9?@*+A''B#3>%C"2#0*#"#/*%
(*D92(*5%
4'%/A"#3*%
1#/(*"+2#3%<%C'(*%(*."2(+>%
0('9?@*+A''B#3>%C"2#0*#"#/*%
(*D92(*5%
+,-,./01-$2$ +,-,./01-$3$ 4/56$4117,.8$
8'9(/*E%F*#*("B'#"@%G*+*"(/A%'#%7*/A#'@'3$%"#5%20+%1C."/0%2#%0A*%&'().@"/*$%
H"+*EIJJ%'K/*%='()*(+%
,C.@'$**+%2#%0A*%17%2#59+0($%"#5%
0A'+*%2#%/'C."#2*+%/@"++2L*5%"+%
M*"(@$%0*/A%"5'.0*(+N%"(*%
(*@"B:*@$%C'(*%@2)*@$%0'%?*@2*:*%
0A*(*%=2@@%?*%"#%2#/(*"+2#3%#**5%
6'(%17%+9..'(0%
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  3	
   4	
  
In	
  any	
  given	
  3-­‐month	
  time	
  period,	
  typically	
  two-­‐thirds	
  of	
  office	
  workers	
  will	
  require	
  some	
  type	
  of	
  IT	
  
support.	
  Assuming	
  only	
  one	
  request	
  per	
  worker	
  among	
  U.S.	
  companies,	
  this	
  translates	
  to	
  approximately	
  
36.4	
  million	
  IT	
  support	
  requests	
  every	
  three	
  months.	
  	
  
	
  
While	
  sales	
  of	
  PCs	
  have	
  likely	
  peaked,	
  their	
  importance	
  to	
  office	
  workers	
  remains	
  as	
  vital	
  as	
  ever.	
  Any	
  
issue	
  with	
  a	
  desktop	
  or	
  laptop	
  PC	
  often	
  means	
  an	
  abrupt	
  halt	
  to	
  the	
  workday.	
  As	
  such,	
  according	
  to	
  
CompTIA	
  research,	
  computers	
  top	
  the	
  list	
  of	
  IT	
  support	
  ticket	
  requests,	
  with	
  47%	
  of	
  workers	
  requiring	
  
troubleshooting	
  or	
  maintenance	
  during	
  the	
  past	
  three	
  months.	
  	
  
	
  
In	
  the	
  minds	
  of	
  some,	
  printers	
  occupy	
  a	
  space	
  similar	
  to	
  PCs	
  –	
  that	
  is,	
  a	
  mature	
  technology	
  that	
  will	
  fade	
  
to	
  obsolescence.	
  And,	
  like	
  PCs,	
  it’s	
  also	
  a	
  trend	
  that	
  is	
  mostly	
  overstated.	
  Few	
  workers	
  can	
  go	
  completely	
  
paperless,	
  which	
  means	
  most	
  contend	
  with	
  printer	
  support	
  needs	
  at	
  least	
  occasionally.	
  In	
  the	
  CompTIA	
  
study,	
  about	
  1	
  in	
  3	
  workers	
  required	
  some	
  type	
  of	
  printer	
  troubleshooting.	
  
	
  
The	
  next	
  wave	
  of	
  support	
  for	
  many	
  IT	
  departments	
  and	
  IT	
  support	
  firms	
  comes	
  in	
  the	
  form	
  of	
  mobile	
  
devices.	
  Smartphones	
  and	
  tablets	
  are	
  not	
  necessarily	
  new,	
  but	
  as	
  these	
  devices	
  become	
  more	
  integrated	
  
into	
  the	
  enterprise,	
  it’s	
  likely	
  there	
  will	
  be	
  new	
  support	
  requirements.	
  	
  
	
  
	
  
	
  
	
  
!"#$
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."23)0$%)11-45)6"#%
7#'$0#$'8%94:4%"0%#$'3"0;%4<<=$%
>04#'$0%"0%5"/*"%104#'$0?5"14$0?<5)##$0%
@$<;'"1%"0%-)1'"1%5"/1='$0%
."=05$A%B$#$0)6"#)-%C$<$)05(%"#%,$5(#"-"DE%)#F%4'<%7/1)5'%4#%'($%9"0;1-)5$%
G)<$A%HII%"J5$%3"0;$0<%%
9"0;$0%7,%.=11"0'%!$$F<%@=04#D%>)<'%K%L"#'(<%
!"'$A%'($%4#'$#'%3)<%#"'%'"%10"F=5$%)%5"/10$($#<4+$%-4<'%"&%$+$0E%1"<<4*-$%7,%
<=11"0'%#$$F8%*='%0)'($0%'"%D$'%)%&$$-%&"0%'($%/"<'%5"//"#%0$M=$<'<N%%
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  3	
   5	
  
Methods	
  of	
  Engagement	
  with	
  IT	
  Support	
  	
  
	
  
Overall,	
  the	
  data	
  indicate	
  that	
  IT	
  departments	
  and	
  IT	
  support	
  firms	
  are	
  doing	
  a	
  good	
  job	
  in	
  meeting	
  the	
  
support	
  needs	
  of	
  their	
  clientele.	
  CompTIA’s	
  research	
  finds	
  that	
  a	
  net	
  3	
  out	
  of	
  4	
  employees	
  are	
  satisfied	
  
with	
  the	
  current	
  processes	
  in	
  place	
  at	
  their	
  companies	
  for	
  repair,	
  troubleshooting	
  and	
  maintenance	
  of	
  
devices	
  and	
  applications.	
  The	
  one	
  exception,	
  employees	
  in	
  companies	
  defined	
  as	
  ‘late	
  technology	
  
adopters’	
  are	
  relatively	
  less	
  satisfied	
  with	
  the	
  processes	
  at	
  their	
  firm,	
  possibly	
  a	
  reflection	
  of	
  having	
  
fewer	
  automated	
  processes	
  in	
  place,	
  such	
  as	
  help	
  desk	
  ticketing	
  systems.	
  	
  	
  
	
  
Despite	
  the	
  relatively	
  high	
  marks,	
  room	
  for	
  improvement	
  does	
  exist.	
  Given	
  the	
  fast-­‐pace	
  environments	
  
found	
  in	
  many	
  companies	
  today,	
  it’s	
  not	
  surprising	
  that	
  workers	
  seek	
  speedier	
  turnaround	
  when	
  it	
  
comes	
  to	
  IT	
  support.	
  The	
  Gen	
  Y	
  segment	
  places	
  a	
  slightly	
  higher	
  premium	
  on	
  this	
  area	
  of	
  improvement	
  
relatively	
  to	
  the	
  other	
  age	
  segments.	
  
	
  
All	
  employees	
  want	
  to	
  reduce	
  the	
  time	
  it	
  takes	
  to	
  resolve	
  IT	
  issues.	
  Proactive	
  maintenance	
  to	
  address	
  
issues	
  before	
  problems	
  arise	
  is	
  one	
  way	
  to	
  do	
  that	
  and	
  is	
  high	
  on	
  workers’	
  priority	
  list.	
  This	
  area	
  of	
  
improvement	
  rates	
  especially	
  high	
  among	
  the	
  Gen	
  X	
  segment.	
  	
  
	
  
When	
  properly	
  explained	
  to	
  them,	
  workers	
  accept	
  the	
  fact	
  that	
  a	
  few	
  minor	
  disruptions	
  can	
  accompany	
  
the	
  routine	
  IT	
  maintenance	
  that	
  ultimately	
  provides	
  greater	
  long-­‐term	
  up-­‐time	
  of	
  devices	
  and	
  networks.	
  
For	
  MSPs,	
  this	
  should	
  be	
  viewed	
  as	
  an	
  affirmation	
  of	
  the	
  managed	
  services	
  business	
  model.	
  
	
  
	
  
!"#$
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23401%-!1%0$801%$029%
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"*%#$&46#)%
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3">%60%>4)%#$)"=5$7%
:$;$#%2/)0"<$#%)$#562$%?%&#"*$))6"(4=6)<%*#"<%-.%
)/&&"#0%)04@%
!"#$%&#"42'5$%<46(0$(4(2$%)"%6))/$)%4#$%477#$))$7%
A$*"#$%A$2"<6(+%4%<4B"#%&#"A=$<%
C4)0$#%)/&&"#0%?%#$)"=/'"(%"*%-.%6))/$)%
,-.$/$
,-.$0$
1234$1556-78$
D"/#2$E%F$($#4'"(4=%G$)$4#23%"(%.$23("="+H%4(7%60)%-<&420%6(%03$%I"#J&=42$%
:4)$E%KLL%"M2$%>"#J$#)%%
I"#J$#)%N#$*$#$(2$)%*"#%-<&#"56(+%-.%D/&&"#0%
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  3	
   6	
  
When	
  IT	
  issues	
  do	
  arise,	
  workers	
  engage	
  in	
  a	
  number	
  of	
  practices	
  to	
  address	
  the	
  situation.	
  The	
  research	
  
confirms	
  most	
  workers	
  attempt	
  to	
  fix	
  the	
  issue	
  themselves.	
  While	
  this	
  study	
  did	
  not	
  go	
  into	
  detail	
  on	
  the	
  
specific	
  nature	
  of	
  the	
  IT	
  support	
  issues	
  respondents	
  faced,	
  it	
  can	
  be	
  assumed	
  that	
  most	
  DIY	
  IT	
  support	
  
revovles	
  around	
  basic	
  problems,	
  such	
  as	
  re-­‐mapping	
  to	
  a	
  printer,	
  installing	
  updates	
  or	
  patches,	
  or	
  simply	
  
re-­‐booting.	
  	
  
	
  
In	
  some	
  areas	
  of	
  IT	
  support,	
  generational	
  differences	
  emerge.	
  The	
  data	
  suggests	
  younger	
  workers	
  are	
  
slightly	
  more	
  likely	
  to	
  take	
  a	
  more	
  proactive	
  approach	
  to	
  resolving	
  issues.	
  As	
  noted	
  in	
  Section	
  1	
  of	
  this	
  
report,	
  Gen	
  Y	
  tends	
  to	
  self-­‐classify	
  themselves	
  as	
  early	
  technology	
  adopters	
  at	
  higher	
  rates	
  than	
  other	
  
age	
  cohorts,	
  which	
  helps	
  to	
  explaing	
  why	
  they	
  may	
  be	
  more	
  likely	
  to	
  dig	
  into	
  IT	
  problems	
  on	
  their	
  own.	
  	
  
	
  
Interestingly,	
  younger	
  workers	
  tend	
  to	
  feel	
  a	
  greater	
  sense	
  of	
  responsibility	
  when	
  it	
  comes	
  to	
  updating	
  
their	
  devices;	
  1	
  in	
  5	
  twenty-­‐somethings	
  believe	
  they	
  should	
  be	
  the	
  person	
  to	
  initiate	
  the	
  process.	
  They	
  
do	
  not	
  see	
  company	
  policy	
  playing	
  much	
  of	
  a	
  role	
  in	
  dictating	
  when	
  devices	
  can	
  –	
  or	
  should	
  -­‐-­‐	
  be	
  
upgraded.	
  Across	
  generations,	
  around	
  4	
  in	
  10	
  employees	
  want	
  the	
  IT	
  department	
  to	
  initiate	
  the	
  process.	
  	
  
	
  
These	
  findings	
  point	
  to	
  the	
  fact	
  that	
  employees	
  look	
  to	
  their	
  IT	
  department	
  to	
  be	
  a	
  partner	
  in	
  the	
  
process	
  of	
  maintaining	
  their	
  devices.	
  This	
  allows	
  IT	
  departments	
  the	
  opportunity	
  to	
  engage	
  with	
  
employees	
  and	
  educate	
  them	
  about	
  relevant	
  issues	
  and	
  help	
  them	
  make	
  informed	
  choices	
  about	
  their	
  
devices.	
  CompTIA’s	
  research	
  finds	
  that	
  younger	
  workers	
  are	
  less	
  likely	
  to	
  adhere	
  to	
  the	
  company’s	
  IT	
  
policy	
  when	
  it	
  comes	
  to	
  things	
  like	
  social	
  media	
  use.	
  For	
  them,	
  the	
  best	
  way	
  to	
  secure	
  an	
  acceptance	
  of	
  
policies	
  might	
  be	
  to	
  cultivate	
  more	
  of	
  a	
  partnership	
  model	
  between	
  IT	
  and	
  younger	
  staff.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
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Z,%#XCDD&([<#&F()*#)%&
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  3	
   7	
  
As	
  expected,	
  the	
  incidence	
  of	
  automated	
  IT	
  support	
  ticketing	
  systems	
  is	
  highly	
  correlated	
  with	
  company	
  
size.	
  A	
  small	
  firm	
  with	
  25	
  employees,	
  for	
  example,	
  will	
  not	
  have	
  the	
  scale	
  or	
  scope	
  of	
  issues	
  to	
  warrant	
  a	
  
system.	
  In	
  contrast,	
  a	
  large	
  enterprise	
  could	
  never	
  manage	
  the	
  volume	
  and	
  variety	
  of	
  IT	
  support	
  
requests	
  without	
  a	
  structured	
  approach	
  that	
  leverages	
  technology.	
  	
  
	
  
	
  
	
  
	
  
	
   	
  
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PI?& PA?& >>?& P>?& >=?&
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Y,%#WNII&(Z<#&D()*#)%&
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  3	
   8	
  
Emerging	
  Methods	
  of	
  Engagement	
  with	
  IT	
  Support	
  	
  
	
  
CompTIA’s	
  research	
  finds	
  that	
  younger	
  workers	
  are	
  more	
  open	
  to	
  using	
  a	
  variety	
  of	
  emerging	
  means	
  to	
  
get	
  the	
  IT	
  support	
  they	
  need.	
  Instant	
  messaging	
  and	
  the	
  use	
  of	
  mobile	
  apps	
  to	
  resolve	
  IT	
  issues	
  are	
  most	
  
popular.	
  Similar	
  to	
  general	
  trends	
  in	
  the	
  customer	
  service	
  space,	
  employees	
  are	
  also	
  open	
  to	
  the	
  idea	
  of	
  
using	
  social	
  media	
  for	
  IT	
  support	
  that	
  is	
  related	
  to	
  repair,	
  troubleshooting	
  or	
  maintenance	
  of	
  devices	
  or	
  
applications.
	
  
	
  
Moreover,	
  20-­‐	
  and	
  30-­‐something	
  workers	
  look	
  for	
  more	
  touch	
  points	
  for	
  IT	
  support	
  such	
  as	
  video	
  chat,	
  
or	
  text.	
  	
  
	
  
Some	
  employers	
  are	
  getting	
  more	
  creative	
  in	
  how	
  they	
  provide	
  IT	
  support	
  to	
  their	
  workers;	
  in	
  large	
  part	
  
they	
  are	
  looking	
  to	
  satisfy	
  younger	
  employees	
  that	
  are	
  both	
  heavily	
  invested	
  in	
  their	
  devices	
  and	
  
applications	
  and	
  open	
  to	
  engaging	
  with	
  IT	
  by	
  myriad	
  means.	
  Consider	
  companies	
  such	
  as	
  Starbucks	
  and	
  
software	
  vendor	
  SAP	
  that	
  have	
  implemented	
  a	
  form	
  of	
  the	
  help	
  desk	
  modeled	
  on	
  the	
  Apple	
  Store’s	
  
Genius	
  Bar.	
  At	
  the	
  Starbucks	
  Tech	
  Café	
  (that	
  looks	
  like	
  the	
  Apple	
  retail	
  store)	
  employees	
  can	
  pick	
  their	
  
equipment	
  (their	
  departments	
  are	
  billed	
  for	
  the	
  same)	
  and	
  set	
  up	
  appointments	
  to	
  discuss	
  tech	
  issues	
  or	
  
new	
  software/hardware	
  ideas	
  for	
  them	
  to	
  use	
  on	
  their	
  jobs.	
  	
  
	
  
	
  
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34"'
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34"'
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BE@( >G@( >D@( BG@( N>@(
O=.7(+#44"'0(8"'(4'."'.01(+&'P.<&( BE@( >?@( >>@( >>@( NE@(
2"I.-&(=44(0"(8=<.-.0=0&(Q$7.$%(
=$+R&'+(0"('&+"-P&(=$(.++#&("'(
<"$$&<L$%(0"(9:(+#44"'0(
>N@( A>@( AB@( >N@( NC@(
,"#'<&S(T&$&'=L"$=-(U&+&='</("$(:&</$"-"%1(=$7(.0+(964=<0(.$(0/&()"'*4-=<&'(
V=+&SE??("W<&(R"'*&'+(
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  3	
   9	
  
Employees	
  in	
  medium-­‐sized	
  companies	
  are	
  also	
  more	
  open	
  to	
  using	
  more	
  varied	
  methods	
  of	
  support,	
  
while	
  larger	
  companies	
  are	
  likely	
  to	
  have	
  established	
  processes	
  in	
  place	
  that	
  restrict	
  the	
  avenues	
  of	
  
support.	
  Smaller	
  companies	
  might	
  not	
  have	
  the	
  infrastructure	
  or	
  the	
  need	
  for	
  new	
  methods	
  of	
  support.	
  
Employees	
  in	
  companies	
  that	
  are	
  early	
  adopters	
  of	
  technology	
  are	
  likely	
  to	
  have	
  more	
  exposure	
  to	
  new	
  
ways	
  of	
  doing	
  things	
  and	
  are	
  more	
  open	
  to	
  using	
  support	
  methods	
  such	
  as	
  video	
  chat.	
  Employees	
  in	
  the	
  
IT	
  industry	
  are	
  also	
  more	
  open	
  to	
  using	
  these	
  support	
  methods	
  than	
  other	
  industries,	
  which	
  is	
  not	
  a	
  
surprising	
  phenomenon	
  given	
  that	
  the	
  study	
  finds	
  workers	
  in	
  the	
  IT	
  industry	
  in	
  general	
  operate	
  at	
  higher	
  
degrees	
  of	
  tech	
  savvy	
  and	
  with	
  deeper	
  tech	
  knowledge.	
  	
  
	
  
	
  
	
   	
  
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  3	
   10	
  
Appendix	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
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A7D)2G;@H$AB$+CDD2)3$
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GENERATIONAL RESEARCH ON TECHNOLOGY
AND ITS IMPACT IN THE WORKPLACE
S E C T I O N 4 : C O M M U N I C AT I O N
www.comptia.org
J U N E 2 0 1 3
RESEARCH
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  4	
   2	
  
Key	
  Points	
  
	
  
• Generational	
  differences	
  are	
  apparent	
  with	
  respect	
  to	
  newer	
  forms	
  of	
  communication.	
  Text	
  and	
  
instant	
  messaging	
  are	
  more	
  commonly	
  used	
  for	
  work	
  purposes	
  among	
  individuals	
  who	
  are	
  less	
  than	
  
50	
  years	
  old.	
  Likewise,	
  confirming	
  a	
  popular	
  stereotype,	
  20-­‐	
  and	
  30-­‐something	
  employees	
  are	
  much	
  
more	
  likely	
  to	
  use	
  social	
  media	
  such	
  as	
  Facebook	
  for	
  work-­‐related	
  purposes.	
  
	
  
• Findings	
  from	
  this	
  study	
  point	
  to	
  the	
  prominent	
  role	
  social	
  media	
  plays	
  in	
  the	
  life	
  of	
  younger	
  
workers.	
  Nine	
  out	
  of	
  10	
  use	
  Facebook	
  and	
  39%	
  of	
  20-­‐something	
  workers	
  and	
  36%	
  of	
  30-­‐something	
  
workers	
  use	
  the	
  social	
  network	
  for	
  work	
  and	
  personal	
  purposes.	
  Just	
  about	
  one	
  in	
  five	
  Baby	
  
Boomers	
  use	
  Facebook	
  for	
  both	
  work	
  and	
  personal	
  purposes.	
  Twitter	
  lags	
  behind	
  in	
  use	
  across	
  all	
  
age	
  groups	
  and	
  is	
  primarily	
  used	
  for	
  personal	
  purposes.	
  Gen	
  Y	
  workers	
  are	
  most	
  at	
  home	
  with	
  
Twitter.	
  	
  
	
  
• Employees	
  in	
  Gen	
  Y	
  and	
  Gen	
  X	
  believe	
  that	
  social	
  media	
  savvy	
  is	
  an	
  important	
  part	
  of	
  their	
  skill	
  set	
  
for	
  work	
  when	
  compared	
  to	
  Baby	
  Boomer	
  employees.	
  Younger	
  workers	
  see	
  a	
  greater	
  connection	
  
between	
  social	
  media	
  and	
  their	
  work	
  and	
  feel	
  that	
  their	
  skills	
  in	
  this	
  area	
  are	
  an	
  important	
  part	
  of	
  
their	
  value	
  proposition.	
  CompTIA’s	
  research	
  confirms	
  that	
  the	
  younger	
  generation	
  looks	
  at	
  social	
  
media	
  access	
  as	
  a	
  given	
  at	
  work	
  –	
  20-­‐something	
  workers	
  are	
  least	
  likely	
  to	
  agree	
  with	
  restrictions	
  
and	
  toe	
  the	
  company	
  line	
  when	
  it	
  comes	
  to	
  restricted	
  social	
  media	
  use.	
  
	
  
• Younger	
  workers	
  have	
  grown	
  up	
  in	
  an	
  era	
  where	
  flexibility	
  is	
  the	
  norm	
  and	
  this	
  is	
  reflected	
  in	
  their	
  
thinking	
  that	
  companies	
  that	
  do	
  not	
  offer	
  a	
  telecommuting	
  option	
  are	
  old-­‐fashioned.	
  Companies	
  
that	
  offer	
  this	
  option	
  are	
  more	
  attractive	
  to	
  20-­‐	
  and	
  30-­‐something	
  employees.	
  Across	
  all	
  age	
  groups	
  
employees	
  also	
  see	
  the	
  value	
  of	
  being	
  in	
  the	
  office.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  4	
   3	
  
Pervasive	
  Internet	
  Access:	
  a	
  Must-­‐Have	
  in	
  Today’s	
  Work	
  World	
  
	
  
With	
  employees	
  of	
  all	
  ages	
  routinely	
  sharing	
  today’s	
  workplaces,	
  the	
  existence	
  of	
  a	
  “generational	
  
divide”	
  is	
  an	
  unavoidable	
  reality	
  in	
  many	
  office	
  situations.	
  Take	
  communication	
  as	
  a	
  prime	
  example.	
  
How	
  workers	
  of	
  varying	
  ages	
  choose	
  to	
  collaborate	
  with	
  one	
  another	
  can	
  expose	
  a	
  host	
  of	
  differences,	
  
from	
  individual	
  preferences	
  for	
  using	
  various	
  communications	
  tools	
  to	
  attitudes	
  about	
  telecommuting	
  
and	
  social	
  media.	
  Topics	
  related	
  to	
  worker	
  information-­‐sharing	
  will	
  be	
  explored	
  in	
  this	
  report	
  section.	
  
	
  	
  
Consider	
  as	
  a	
  starting	
  point,	
  Internet	
  access.	
  Or	
  more	
  specifically,	
  how	
  critical	
  it	
  is	
  to	
  a	
  worker’s	
  ability	
  to	
  
function	
  in	
  the	
  workplace.	
  Quite	
  critical,	
  not	
  surprisingly.	
  CompTIA’s	
  study	
  finds	
  that	
  nine	
  in	
  10	
  workers	
  
said	
  they	
  would	
  not	
  be	
  able	
  to	
  work	
  as	
  they	
  normally	
  do	
  if	
  there	
  were	
  an	
  Internet	
  outage.	
  
	
  	
  
And	
  yet,	
  if	
  you	
  peel	
  back	
  the	
  onion	
  a	
  bit,	
  the	
  degree	
  to	
  which	
  an	
  Internet	
  outage	
  cripples	
  an	
  individual	
  
worker	
  differs	
  slightly	
  based	
  on	
  age.	
  CompTIA’s	
  study,	
  along	
  with	
  other	
  supporting	
  research	
  and	
  
anecdotal	
  evidence,	
  finds	
  that	
  a	
  greater	
  proportion	
  of	
  Baby	
  Boomers	
  (50+years)	
  and	
  Gen	
  X	
  (35-­‐49	
  years)	
  
workers	
  –	
  though	
  still	
  a	
  small	
  percentage	
  overall	
  -­‐-­‐	
  are	
  able	
  to	
  function	
  as	
  they	
  normally	
  would	
  with	
  no	
  
access	
  to	
  the	
  Internet.	
  Eleven	
  percent	
  of	
  respondents	
  in	
  these	
  generational	
  cohorts	
  said	
  they	
  could	
  
function	
  normally	
  as	
  opposed	
  to	
  only	
  5%	
  in	
  the	
  Gen	
  Y	
  category	
  (less	
  than	
  35	
  years).	
  Having	
  grown	
  up	
  as	
  
‘digital	
  natives’	
  with	
  technology	
  as	
  an	
  extension	
  of	
  themselves,	
  it	
  is	
  no	
  surprise	
  to	
  find	
  that	
  20-­‐
something	
  workers	
  are	
  most	
  inconvenienced	
  by	
  the	
  lack	
  of	
  access.	
  
	
  
	
  
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:+;"+<(0"#&+"(,"8$"+$"($&&
.%+==1+";&-&(,>19&",#&?,%4&0#&011&
$,-$(#./012# +,-+(#./012# &,-&(#./012## *,3#./012#
:,>%($@&A$"$%0/,"01&B$)$0%(C&,"&D$(C",1,;E&0"9&+#)&!F=0(#&+"&#C$&3,%4=10($#&
G0)$@HII&,J($&?,%4$%)&
KF=1,E$$)&+"&#C$&!D&
+"9>)#%E&,%&+"&<%F)&0#&#C$&
(>L";&$9;$&,2&#$(C",1,;E&
09,=/,"&0%$&+F=0(#$9&
F,)#&)$8$%$1E&ME&#C$&10(4&,2&
!"#$%"$#&0(($))&
456078#9:#;928#4<8/1</8#=77/22#
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  4	
   4	
  
The	
  types	
  of	
  communications	
  tools	
  in	
  the	
  workplace	
  have	
  mushroomed	
  in	
  recent	
  years	
  far	
  beyond	
  the	
  
basics	
  of	
  landlines	
  and	
  email	
  –	
  although	
  email	
  remains	
  the	
  form	
  of	
  communication	
  most	
  prevalent,	
  used	
  
nearly	
  universally	
  by	
  respondents	
  of	
  all	
  age	
  categories	
  in	
  the	
  course	
  of	
  their	
  work	
  duties.	
  Texting,	
  instant	
  
messaging	
  and	
  video	
  conferencing	
  are	
  all	
  showing	
  fairly	
  strong	
  usage	
  among	
  office	
  workers	
  as	
  well.	
  
	
  
Generational	
  differences	
  are	
  apparent	
  with	
  respect	
  to	
  newer	
  forms	
  of	
  communication.	
  For	
  example,	
  
text	
  and	
  instant	
  messaging	
  are	
  more	
  commonly	
  used	
  for	
  work	
  purposes	
  among	
  individuals	
  who	
  are	
  less	
  
than	
  50	
  years	
  old.	
  Likewise,	
  confirming	
  a	
  popular	
  stereotype,	
  20-­‐	
  and	
  30-­‐something	
  employees	
  are	
  
much	
  more	
  likely	
  to	
  use	
  social	
  media	
  such	
  as	
  Facebook	
  for	
  work-­‐related	
  purposes.	
  	
  
	
  
The	
  propensity	
  to	
  use	
  social	
  media	
  platforms	
  for	
  work	
  purposes	
  likely	
  is	
  attributable	
  to	
  more	
  than	
  just	
  
age	
  brackets,	
  however.	
  Job	
  role	
  is	
  also	
  a	
  determinant.	
  Marketing	
  departments,	
  for	
  example,	
  have	
  
historically	
  embraced	
  social	
  media	
  as	
  a	
  tool	
  for	
  branding	
  and	
  promoting	
  an	
  organization	
  regardless	
  of	
  
the	
  ages	
  of	
  the	
  marketing	
  executives.	
  Meantime,	
  many	
  companies	
  have	
  begun	
  to	
  explore	
  the	
  potential	
  
opportunity	
  to	
  reach	
  customers	
  via	
  social	
  platforms;	
  often	
  this	
  is	
  a	
  top-­‐down	
  exercise	
  driven	
  by	
  
executives	
  inside	
  a	
  company.	
  CompTIA’s	
  data	
  shows	
  that	
  the	
  majority	
  of	
  senior	
  staff	
  (53%)	
  use	
  Facebook	
  
for	
  work	
  and	
  personal	
  purposes	
  as	
  opposed	
  to	
  21%	
  of	
  middle	
  or	
  staff	
  level	
  employees.	
  	
  
	
  
	
  
	
  
	
  
	
  
!"##$%&'()"%*+,""-*+.*/0+1"2+3"24+
!"#$%&&'
()#'
'*+,*-'
()#'
'.+,.-'
()#'
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()#'
'0+'1'
56#(&-+ 789+ 789+ 789+ 7:9+ 789+
,/;)%<++ :=9+ 879+ 8>9+ 8=9+ >?9+
@%*A(%A+#/**(<&%<++ :B9+ :89+ 8C9+ :89+ >:9+
D&0/"+'"%1/2/%'&%<++ >C9+ BE9+ >F9+ B79+ BF9+
D&0/"+'(--++ B79+ :C9+ >79+ B=9+ ?F9+
G('/H""4++ B79+ :C9+ :C9+ BE9+ ?F9+
,I&J/2+ ?:9+ ?E9+ BE9+ ?>9+ E9+
5%A/2K2&*/+*"'&(-+'"##$%&'()"%+ 79+ ?C9+ ?:9+ ?C9+ :9+
L"$2'/M+N/%/2()"%(-+O/*/(2'P+"%+,/'P%"-"<Q+(%0+&A*+@#K('A+&%+AP/+3"24K-('/'+
R(*/MFCC+"S'/+I"24/2*+
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  4	
   5	
  
According	
  to	
  the	
  research,	
  Baby	
  Boomer	
  workers	
  were	
  less	
  satisfied	
  with	
  the	
  variety,	
  quality	
  and	
  
performance	
  of	
  communications	
  tools	
  at	
  their	
  company	
  when	
  compared	
  to	
  younger	
  workers.	
  The	
  
majority	
  of	
  workers	
  across	
  age	
  groups	
  believe	
  that	
  there	
  is	
  effective	
  communication	
  within	
  their	
  
company	
  but	
  younger	
  workers	
  were	
  more	
  likely	
  to	
  be	
  satisfied	
  on	
  this	
  front.	
  Gen	
  Y	
  and	
  Gen	
  X	
  male	
  
employees	
  are	
  more	
  satisfied	
  with	
  the	
  variety,	
  performance	
  and	
  effectiveness	
  of	
  communication	
  tools	
  
when	
  compared	
  to	
  female	
  employees	
  in	
  these	
  generational	
  cohorts.	
  	
  
	
  
Across	
  the	
  board,	
  workers	
  are	
  not	
  concerned	
  about	
  new	
  communication	
  technologies	
  causing	
  an	
  
information	
  overload.	
  However,	
  about	
  a	
  fifth	
  of	
  workers	
  above	
  the	
  age	
  of	
  50	
  have	
  serious	
  concerns	
  that	
  
the	
  use	
  of	
  mobile	
  devices	
  contributes	
  to	
  a	
  decline	
  in	
  workplace/meeting	
  etiquette.	
  The	
  preference	
  of	
  
younger	
  workers	
  to	
  communicate	
  via	
  blogs,	
  text	
  messages	
  or	
  instant	
  messaging	
  has	
  led	
  to	
  some	
  concern	
  
about	
  the	
  decline	
  of	
  face-­‐to-­‐face	
  communications	
  among	
  older	
  workers.	
  	
  
	
  
Social	
  Media	
  at	
  Work	
  
	
  
CompTIA’s	
  research	
  confirms	
  the	
  prominent	
  role	
  social	
  media	
  plays	
  in	
  the	
  life	
  of	
  younger	
  workers.	
  Nine	
  
out	
  of	
  10	
  use	
  Facebook	
  and	
  39%	
  of	
  20-­‐something	
  workers	
  and	
  36%	
  of	
  30-­‐something	
  workers	
  use	
  the	
  
social	
  network	
  for	
  work	
  and	
  personal	
  purposes.	
  Just	
  about	
  one	
  in	
  five	
  Baby	
  Boomers	
  use	
  Facebook	
  for	
  
both	
  work	
  and	
  personal	
  purposes.	
  About	
  a	
  quarter	
  of	
  Baby	
  Boomers	
  do	
  not	
  use	
  Facebook	
  at	
  all.	
  	
  The	
  
majority	
  of	
  respondents	
  in	
  larger	
  companies	
  (500+	
  workers)	
  confine	
  their	
  use	
  of	
  Facebook	
  for	
  personal	
  
purposes	
  –this	
  is	
  probably	
  a	
  function	
  of	
  larger	
  companies	
  restricting	
  access	
  as	
  part	
  of	
  their	
  IT	
  policy.	
  	
  
Employees	
  of	
  companies	
  that	
  are	
  on	
  the	
  leading	
  edge	
  of	
  technology	
  adoption	
  are	
  more	
  likely	
  to	
  use	
  
Facebook	
  for	
  work	
  and	
  personal	
  purposes	
  (38%	
  as	
  opposed	
  to	
  only	
  20%	
  for	
  companies	
  defined	
  as	
  
middle	
  or	
  late	
  technology	
  
adopters).	
  	
  
	
  
Twitter	
  lags	
  behind	
  in	
  use	
  
across	
  all	
  age	
  groups	
  and	
  is	
  
primarily	
  used	
  for	
  personal	
  
purposes.	
  Gen	
  Y	
  workers	
  are	
  
most	
  at	
  home	
  with	
  Twitter	
  –	
  
just	
  about	
  a	
  third	
  do	
  not	
  use	
  
the	
  platform	
  as	
  compared	
  to	
  
the	
  majority	
  of	
  Gen	
  X	
  (50%)	
  
and	
  Baby	
  Boomers	
  (70%).	
  
Employees	
  in	
  companies	
  
defined	
  as	
  being	
  early	
  
technology	
  adopters	
  are	
  more	
  
likely	
  to	
  use	
  Twitter	
  for	
  work	
  
and	
  personal	
  purposes.	
  A	
  third	
  
of	
  employees	
  in	
  early	
  
technology	
  adopter	
  companies	
  
use	
  the	
  platform	
  for	
  work-­‐
related	
  activities	
  when	
  compared	
  to	
  the	
  less	
  than	
  10%	
  that	
  use	
  Twitter	
  for	
  work	
  purposes	
  in	
  companies	
  
defined	
  as	
  middle	
  or	
  late	
  adopters	
  of	
  technology.	
  CompTIA’s	
  research	
  finds	
  that	
  20-­‐	
  or	
  30-­‐something	
  
employees	
  do	
  not	
  use	
  LinkedIn	
  as	
  much	
  as	
  Facebook	
  or	
  Twitter.	
  	
  
	
  
!"#$%&'()*'+$',$-'./0($1#2/0$
!"#$
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&(#$
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)'#$
*+,$-$ *+,$.$ /012$$/334+56$
738$96:,;$
<0=+133>$
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Use of Facebook
D!#$',$3#+$4$5#(/#&#6$67/((6$8#(09#2$
9'$6'./0($:#2/0$08#$0+$/:;'890+9$
;089$',$9"#/8$67/(($6#9$$
!'#$',$3#+$4$+##26$0..#66$9'$
.)88#+9(<$8#698/.9#2$6'./0($:#2/0$
9''(6$9'$2'$9"#/8$='56$5#>#8$
%(#$',$3#+$4$0+2$%%#$',$3#+$?$
0@8##6$9"09$6'./0($:#2/0$"06$(#2$9'$0$
5()88/+@$',$5')+208/#6$5#9A##+$
A'87$0+2$;#86'+0($(/,#$
Social Media = Work Tool
-')8.#B$3#+#80*'+0($C#6#08."$'+$!#."+'('@<$0+2$/96$D:;0.9$/+$9"#$E'87;(0.#$$
F06#BGHH$'I.#$A'87#86$
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  4	
   6	
  
Fifty-­‐five	
  percent	
  of	
  employees	
  acknowledge	
  that	
  social	
  media	
  blurs	
  the	
  lines	
  between	
  work	
  and	
  
personal	
  lives).	
  The	
  majority	
  of	
  senior	
  level	
  employees	
  (61%)	
  take	
  this	
  viewpoint,	
  most	
  likely	
  because	
  
they	
  tend	
  to	
  use	
  social	
  media	
  for	
  both	
  work	
  and	
  personal	
  purposes	
  in	
  greater	
  numbers	
  than	
  workers	
  at	
  
staff	
  level.	
  That	
  said,	
  the	
  majority	
  of	
  employees	
  across	
  age	
  groups	
  (64%)	
  believe	
  that	
  social	
  media	
  
adversely	
  impacted	
  productivity	
  at	
  work.	
  
	
  
Employees	
  in	
  Gen	
  Y	
  and	
  Gen	
  X	
  are	
  more	
  likely	
  to	
  agree	
  with	
  the	
  statement	
  that	
  their	
  social	
  media	
  savvy	
  
is	
  an	
  important	
  part	
  of	
  their	
  skill	
  set	
  for	
  work	
  when	
  compared	
  to	
  Baby	
  Boomer	
  employees.	
  Younger	
  
workers	
  see	
  a	
  greater	
  connection	
  between	
  social	
  media	
  and	
  their	
  work	
  and	
  feel	
  that	
  their	
  skills	
  in	
  this	
  
area	
  are	
  an	
  important	
  part	
  of	
  their	
  value	
  proposition.	
  	
  
	
  
CompTIA’s	
  research	
  confirms	
  that	
  the	
  younger	
  generation	
  looks	
  at	
  social	
  media	
  access	
  as	
  a	
  given	
  at	
  
work	
  –	
  20-­‐something	
  workers	
  are	
  least	
  likely	
  to	
  agree	
  with	
  restrictions	
  and	
  toe	
  the	
  company	
  line	
  when	
  it	
  
comes	
  to	
  restricted	
  social	
  media	
  use.	
  Similarly,	
  a	
  third	
  of	
  Gen	
  X	
  employees	
  (36%)	
  feel	
  that	
  they	
  currently	
  
don’t	
  have	
  the	
  access	
  to	
  certain	
  social	
  tools	
  that	
  they	
  need	
  to	
  do	
  their	
  jobs	
  effectively.	
  	
  Employees	
  in	
  
larger	
  companies	
  are	
  more	
  likely	
  to	
  see	
  the	
  need	
  for	
  policies	
  that	
  might	
  restrict	
  social	
  media	
  use.	
  	
  
	
  	
  
	
   	
  
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:=8' 7<8' :98' 7H8' :78'
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FC8' 9=8' 978' F;8' =C8'
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<98' 7E8' :H8' <:8' H98'
!"/0#)M'N)1)0%B"1%&'O),)%0#+'"1'L)#+1"&"2@'%1*'$-,'I(6%#-'$1'-+)'P"056&%#)$'
Q%,)M<;;'"R#)'4"05)0,'
I(6%#-'"3'!"#$%&'D)*$%'$1'-+)'P"056&%#)'
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  4	
   7	
  
Telecommuting	
  and	
  the	
  Growth	
  of	
  Flexible	
  Work	
  Arrangements	
  
	
  
Younger	
  workers	
  have	
  grown	
  up	
  in	
  an	
  era	
  where	
  flexibility	
  is	
  the	
  norm	
  and	
  this	
  is	
  reflected	
  in	
  their	
  
thinking	
  that	
  companies	
  that	
  do	
  not	
  offer	
  a	
  telecommuting	
  option	
  are	
  old-­‐fashioned.	
  Companies	
  that	
  
offer	
  this	
  option	
  are	
  more	
  attractive	
  to	
  20-­‐	
  and	
  30-­‐something	
  employees.	
  Gen	
  Y	
  value	
  flexibility	
  and	
  
want	
  to	
  work	
  for	
  companies	
  that	
  offer	
  the	
  option	
  to	
  telecommute	
  and	
  will	
  even	
  consider	
  a	
  lower	
  salary	
  
if	
  that	
  benefit	
  is	
  provided.	
  	
  
	
  
The	
  majority	
  of	
  employees	
  across	
  age	
  groups	
  agree	
  that	
  they	
  
get	
  more	
  done	
  when	
  they	
  work	
  without	
  office	
  distractions.	
  
Staff	
  in	
  a	
  senior	
  role	
  were	
  more	
  likely	
  to	
  agree	
  with	
  this	
  
sentiment	
  -­‐-­‐	
  62%	
  agreed	
  that	
  telecommuting	
  allowed	
  them	
  
to	
  get	
  more	
  work	
  done	
  when	
  compared	
  to	
  51%	
  of	
  middle	
  or	
  
staff	
  level	
  employees.	
  Employees	
  in	
  mid-­‐size	
  companies	
  also	
  
felt	
  that	
  they	
  got	
  more	
  done	
  at	
  home	
  when	
  compared	
  to	
  
those	
  in	
  small	
  or	
  large	
  organizations.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
Allowances	
  for	
  Telecommuting*	
  
18%	
   Allowed	
  for	
  all	
  positions	
  
43%	
   Allowed	
  for	
  some	
  positions	
  
39%	
   Not	
  allowed	
  
*According	
  to	
  data	
  from	
  CompTIA	
  research	
  	
  
	
  
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45"*'%&'(*4'*4"-"$'../4"*
;9:* ;;:* C<:* 88:* 8D:*
?E6*2$$"%4*2*%')3&'(*F345*2*)-3054-A*-'F"#*)2-2#A*
3+*45"A*'7"#"6*45"*'%&'(*4'*4"-"$'../4"*
=D:* =G:* 8>:* =9:* =;:*
,"-"$'../&(0*2--'F)*."*4'*0"4*.'#"*F'#@*
6'("*2)*?*6'(E4*+2$"*'H$"*63)4#2$&'()*
;8:* ;9:* ;8:* ;>:* ;8:*
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4"-"$'../4"#)*6'(E4*F'#@*2)*52#6*
;K:* 8C:* ;G:* ;9:* ;<:*
?*-3@"*4'*J"*%5A)3$2--A*%#")"(4*3(*45"*'H$"*
J"$2/)"*+2$"L4'L+2$"*3(4"#2$&'(*3)*3.%'#42(4*
C<:* ;;:* CK:* C;:* ;D:*
M'/#$"N*O"("#2&'(2-*P")"2#$5*'(*,"$5('-'0A*2(6*34)*?.%2$4*3(*45"*Q'#@%-2$"$*
R2)"N><<*'H$"*F'#@"#)*
 
Generational	
  Research	
  on	
  Technology	
  and	
  its	
  Impact	
  in	
  the	
  Workplace:	
  Section	
  4	
   8	
  
While	
  the	
  telecommuting	
  and	
  flexible	
  work	
  schedule	
  trend	
  shows	
  few	
  signs	
  of	
  slowing,	
  it	
  must	
  be	
  noted	
  
that	
  the	
  majority	
  of	
  employees	
  in	
  all	
  age	
  groups	
  in	
  CompTIA’s	
  research	
  valued	
  the	
  connection,	
  creativity	
  
and	
  results	
  that	
  face-­‐to-­‐face	
  interaction	
  and	
  collaboration	
  produced.	
  This	
  is	
  also	
  reflected	
  in	
  the	
  ideal	
  
working	
  arrangement–	
  only	
  10%	
  of	
  employees	
  wanted	
  a	
  situation	
  where	
  they	
  did	
  not	
  come	
  into	
  the	
  
office	
  at	
  all	
  and	
  39%	
  did	
  not	
  want	
  any	
  telecommuting	
  days.	
  The	
  majority	
  want	
  an	
  arrangement	
  that	
  
features	
  some	
  days	
  in	
  the	
  office	
  and	
  some	
  from	
  home.	
  The	
  balance	
  in	
  this	
  arrangement	
  is	
  towards	
  more	
  
days	
  in	
  the	
  office.	
  Forty-­‐nine	
  percent	
  of	
  respondents	
  prefer	
  to	
  work	
  in	
  the	
  office	
  three	
  or	
  four	
  days	
  a	
  
week.	
  CompTIA	
  data	
  also	
  finds	
  that	
  telecommuting	
  preferences	
  are	
  nearly	
  identical	
  between	
  men	
  and	
  
women.	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
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Comp tia generational-study

  • 1. GENERATIONAL RESEARCH ON TECHNOLOGY AND ITS IMPACT IN THE WORKPLACE F U L L R E P O R T www.comptia.org J U N E 2 0 1 3 RESEARCH
  • 2.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  1   1   About  this  Research     CompTIA’s  Generational  Research  on  Technology  and  its  Impact  in  the  Workplace  focuses  on  how   technology  impacts  generational  issues.  The  objectives  of  this  research  include:     -­‐ An  exploration  of  how  demographic  segments  use,  engage  with  and  maintain  a  range  of   technologies.   -­‐ The  role  technology  and  professional  development  plays  in  recruiting,  retention,  job  satisfaction   and  corporate  culture.     -­‐ The  demographic  segments’  expectations  for  service  and  support.     -­‐ An  understanding  of  how  demographic  segments  rate  their  experience  with  office   communication,  collaboration,  and  telecommuting.     The  study  consists  of  four  sections,  which  can  be  viewed  independently  or  together  as  chapters  of  a   comprehensive  report.       Section  1:  Technology  Adoption   Section  2:  Professional  Development     Section  3:  Service  and  Support     Section  4:  Communication     The  data  for  this  study  was  collected  via  a  quantitative  online  survey  conducted  May  9  to  May  17,  2013   to  a  sample  of  700  respondents  who  work  in  an  office  environment  with  some  form  of  technology.  The   sample  was  segmented  to  include  respondents  from  different  age  groups/generational  cohorts  from  a   variety  of  industry  sectors.       The  margin  of  sampling  error  at  95%  confidence  for  aggregate  results  is  +/-­‐  3.8  percentage  points.   Sampling  error  is  larger  for  subgroups  of  the  data.  As  with  any  survey,  sampling  error  is  only  one  source   of  possible  error.  While  non-­‐sampling  error  cannot  be  accurately  calculated,  precautionary  steps  were   taken  in  all  phases  of  the  survey  design,  collection  and  processing  of  the  data  to  minimize  its  influence.     CompTIA  is  responsible  for  all  content  contained  in  this  series.  Any  questions  regarding  the  study  should   be  directed  to  CompTIA  Market  Research  staff  at  research@comptia.org.       CompTIA  is  a  member  of  the  Marketing  Research  Association  (MRA)  and  adheres  to  the  MRA’s  Code  of   Market  Research  Ethics  and  Standards.                      
  • 3. GENERATIONAL RESEARCH ON TECHNOLOGY AND ITS IMPACT IN THE WORKPLACE S E C T I O N 1 : T E C H N O LO GY A D O P T I O N www.comptia.org J U N E 2 0 1 3 RESEARCH
  • 4.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  1   2   Key  Points     • Workforce  composition  is  changing  rapidly.  Many  in  the  Baby  Boomer  generation  (those  over  50   years  old),  long  the  dominant  segment  of  the  U.S.  workforce,  are  now  screeching  toward  retirement   to  be  replaced  by  far  younger  workers  from  Generation  Y  (20-­‐34  years  old).  Implications  are  myriad   for  employers,  particularly  with  regard  to  how  technology  is  used  in  the  workforce.     • Roughly  half  of  respondents  described  their  employer  as  either  “cutting  edge”  or  in  the  “upper  tier”   in  the  use  of  technology,  while  slightly  less  (42%)  put  their  companies  somewhere  in  the  middle  of   the  adoption  curve.  Just  11%  placed  their  employer  on  the  low  side  of  tech  savvy  and  use.       • 74%  of  Gen  Y  workers  used  a  smart  phone  for  work  purposes  in  the  last  year  compared  with  37%  of   Baby  Boomers.  Other  devices  more  prevalent  among  younger  workers  and  senior  level  executives   include  tablets,  laptops  and  GPS  systems.     • Two  thirds  of  Gen  Y  assessed  their  own  technology  acumen  as  “cutting  edge”  or  “upper  tier.”                                                      
  • 5.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  1   3   Generational  Divide  in  the  Workplace     Today’s  workforce  is  undergoing  a  seismic  shift  in  generational  makeup,  a  change  in  basic  composition   that  imposes  serious  management  implications  for  corporations  now  facing  an  employee  base  whose   ages  span  a  huge  chasm  –  in  many  cases  40  years  or  more.     The  facts  are  clear:  A  large  portion  of  workers  from  the  Baby  Boomer  generation  (those  over  50  years   old),  long  the  dominant  segment  of  the  U.S.  workforce,  are  now  screeching  toward  retirement.  Most  will   be  replaced  by  far  younger  workers  from  Generation  Y,  also  known  as  Millenials  (20-­‐34  years  old).   Wedged  in  the  middle  is  Generation  X  (35-­‐49  years  old),  which  finds  itself  in  a  peculiar  position.       Due  to  its  relatively  small  population  numbers,  Gen  X  will  never  be  the  predominant  age  bracket  in  the   labor  force;  Gen  Y  will  be.  Leapfrogging  this  middle  generation  upends  the  natural  progression  of   workforce  composition.  The  youngest  segment  of  workers  in  the  labor  market  are  expected  to  be  the   most  voluminous  by  roughly  2015,   according  to  the  U.S.  Bureau  of   Labor  Statistics  projections.       It  hasn’t  happened  yet,  of  course.   Gen  Y  has  come  of  age  during  a   dismal  job  market,  with  many   unable  to  land  a  position  after   graduating  from  college.  In  fact,  the   unemployment  rate  still  stood  at   13.2%  among  20-­‐to-­‐24-­‐year-­‐olds  in   May,  compared  to  just  5.3%  for   workers  55  and  older,  according  to   the  Bureau  of  Labor  Statistics.  But  as   the  upper  tier  of  Baby  Boomers   drops  from  the  workforce  and  the   economy  stabilizes  or  improves,   younger  workers  will  be  filling  the   job  ranks  rapidly  alongside  Gen  X  and  the  remaining  Baby  Boomers,  many  of  whom  are  continuing  to   work  beyond  the  “conventional”  retirement  age  of  the  early-­‐  to  mid-­‐60s.     What  does  the  generational  switcheroo  mean  for  employers?  Consider  a  few  “fun”  facts  below  about   Gen  Y,  the  Millenial  cohort  that  will  soon  represent  the  bulk  of  the  U.S.  workforce.  These  tidbits  reveal  a   different  set  of  expectations,  work  preferences  and  attitudes  that  younger  employees  bring  to  the   workforce  –  and  that  business  owners  will  need  to  accommodate.   • 43%  of  18-­‐24  year-­‐olds  say  that  texting  is  just  as  meaningful  as  an  actual  conversation  with   someone  over  the  phone,  according  to  eMarketer   • 40%  of  Gen  Y  think  that  blogging  about  workplace  issues  is  acceptable,  compared  to  28%  of   Baby  Boomers,  according  to  Iconoculture   • 29%  of  Gen  Y  workers  think  work  meetings  to  decide  on  a  course  of  action  are  very  efficient,   compared  to  45%  of  Boomers,  according  to  Iconoculture   • 24%  of  Gen  Y  say  that  ‘Technology  use’  is  what  most  makes  their  generation  unique,  the  #1   answer,  based  on  Pew  Research   !"#$ !%#$ &&#$ &%#$ !!#$ %'#$ &(#$ !%#$ )*#$ !"#$ !%#$ &'#$ &%#$ &&#$ &%#$ ()#$ %*#$ !!#$ &'''$ &'('$ &'&'$ Gen Y Gen X Baby Boomers +,-./01$2-.03-$,4$536,.$+73898/9$:;<=,>;0?7$@.,A0/8,?9$ B,.C4,./0$D,;<,9E8,?$+FEGE?H$I397$ +,-.,/012,$34$5676$83-943-.,$
  • 6.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  1   4                                                                                                  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
  • 7.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  1   5   For  companies,  managing  across  many  age  groups  is  no  small  feat  when  you  consider  these  differences   in  skill  sets,  work  habits,  employer  loyalty  and  preferences  for  the  type  of  IT  tools  they  use.  External   market  factors  are  also  in  play  to  generate  a  workplace  in  flux;  the  rapid  pace  of  technological  change,   new  ways  information  is  shared  and  stored  in  the  cloud,  the  advent  of  social  media,  the  embrace  of   telecommunting  and  BYOD.       Another  important  factor  to  consider  beyond  age  is  job  role  within  an  organization.  Often  what  position   a  person  holds  –  senior  executive  vs.  staff  level  or  IT  manager  vs.  marketing  VP  –  dictates  work  habits,   priorities  and  attitudes  more  so  than  which  generation  an  individual  hails  from.                            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
  • 8.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  1   6   Technology  Use  in  the  Workforce     In  order  to  understand  various  differences  and  commonalities  among  generations  of  workers,  it’s   important  to  note  the  way  they  engage  with  technnology  in  the  workplace.  Technologies  viewed  as   mind-­‐blowing  by  one  generation  maybe  viewed  as  old  news  by  others.  The  few  examples  in  the  chart   below  highlight  just  how  fast  the  technological  landscape  has  changed  from  generation  to  generation.       *Opinions  differ  on  the  cohort  age  ranges;  for  the  purposes  of  this  paper,  the  above  ranges  will  be  used   **There  is  much  overlap  between  cohorts;  the  technologies  cited  are  meant  to  give  the  reader  an  idea  of  what  a  “typical”   member  of  the  cohort  may  have  experienced  during  their  teens  years;  it  is  not  meant  to  be  an  all-­‐inclusive  or  precise  listing  of   technology  release  dates.     When  asked  to  assess  their  employer,  workers  gave  relatively  high  marks  in  the  area  of  technology   utilization.  Roughly  half  described  their  employer  as  either  “cutting  edge”  or  in  the  “upper  tier”  in  use  of   IT,  while  slightly  less  (42%)  put  their  companies  somewhere  in  the  middle  of  the  adoption  curve.  Just   11%  placed  their  employer  on  the  low  side  of  tech  savvy  and  use.       That  said,  younger  workers  were  more  likely  than  older  to  identify  their  company  as  on  the  ball  when  it   comes  to  technology  at  work.  Six  in  10  Gen  Y  workers  gave  their  employer  net  positiive  ratings,   compared  with  just  31%  of  Baby  Boomers.  One  might  posit  from  that  difference  that  Baby  Boomers   place  less  emphasis  on  technology  in  general,  therefore  not  gleaning  an  accurate  picture  of  where  their   employer  stands.  Indeed,  the  data  finds  that  this  population  is  less  inclined  to  rate  an  institution’s  tech-­‐ savvy  as  a  high-­‐priority  in  deciding  to  choose  to  accept  a  job.     How  individual  workers  choose  to  rate  their  own  tech  abilities  –  vs  their  employer’s  -­‐-­‐  bleeds  along   generational  lines,  as  the  chart  below  indicates:        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`8PV`8?$ .",1F'<"?$BKX! Y'AE$Y>>:";1! 34U[$6$34[U! N>->;$@I?$W*LD*$1,";">$1E1,":1?$TL@;'F(?$C>F(",$ N'-FO-',>;1?$D-><<E$)*1(?$H9L)K9!
  • 9.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  1   7   In  terms  of  device  usage,  the  study  finds  relative  ubiquity  across  all  generations  of  workers  with  regard   to  the  mainstays  of  the  workplace  such  as  desktops,  which  79%  have  used  in  the  past  year;  printers,   which  74%  have  used  and  laptops,  which  64%  have  used.  Usage  differences  do  emerge  across   generations,  job  roles  and  gender  when  talking  about  devices  that  fall  into  the  “newer”  categories.   Tablets,  smart  phones,  digital  cameras  and  GPS  devices  fall  into  this  bucket.     Consider  just  a  few  examples:    With  regard  to  using  a  smart  phone  for  work  purposes  in  the  last  12   months,  74%  of  Gen  Y  workers  said  they  did  compared  with  37%  of  Baby  Boomers.  Workers  in  their  30s,   40s  and  50s  were  also  slightly  more  likely  than  the  youngest  workers  to  use  a  landline  telephone  and/or   a  standard  cell  phone  for  work  in  the  last  year.  In  fact,  just  6%  of  20-­‐something  employees  conducted   business  on  a  standard  cell  phone,  illustrating  just  how  pervasive  and  essential  the  smartphone  –  be  it   an  iPhone,  Android  or  other  –  has  become  to  youth.     Job  role  is  also  a  driving  factor  in  the  adoption  of  “newer”  hardware  and  communications  tools  as  the   nearby  chart  details.                                                                 !"#$%&''"''"()*"+"#),$)-"./)01#2341,5)67)8"5"941,5) !!"# $%"# &'"# '"# '"# (&"# %'"# !%"# &"# %%"# (%"# &&"# *,:"9)'2("),$);"./5,#,<7)='4<") >2((#")1"9)='"),$);"./5,#,<7) 0??"9)1"9)='"),$);"./5,#,<7) @=A5<)"(<");"./5,#,<7)='4<") )*+#,# )*+#-# ./01#.223*45# !,=9."B)8"5"941,54#)C"'"49./),5)-"./5,#,<7)45()2;')DE?4.;)25);/")F,9G?#4.") H4'"B)IJJ),K."):,9G"9'))
  • 10.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  1   8   Interestingly,  there  were  significant  gender  differences  with  the  use  of  technologies  such  as  tablets,   smart  phones,  GPS  and  even  laptops.  Males  were  far  more  likely  in  many  cases  than  females  to  have   used  any  of  these  devices  in  the  course  of  their  work  life  in  the  past  year.  Consider  the  following:     • 65%  of  males  vs.  44%  of  females  said  they  used  a  smart  phone  for  work  purposes   • 72%  of  males  vs.  55%  of  females  said  they  used  a  laptop  for  work  purposes   • Among  Gen  X  specifically,  46%  of  males  used  a  tablet  last  year  compared  to  just  16%  of  females   • Also  among  Gen  X,  7  in  10  males  put  a  smart  phone  to  use  at  work  vs.  4  in  10  females     A  few  possibilities  exist  for  the   gender  gap.  Generally   speaking,  males  across  all  age   categories  are  more  likely  than   females  to  self-­‐identify  as   “cutting  edge”  or  “upper  tier”   in  their  use  of  technology.  It’s   also  an  established  fact  –  at   least  at  present  -­‐-­‐  that   significantly  more  males  work   in  the  IT  industry  itself,  which,   compared  with  other  industries   such  as  manufacturing,  tends   to  enjoy  more  widespread   adoption  of  the  latest  and   greatest  IT  tools,  along  with  a   high  degree  of  familiarity  and   skill  among  its  workers.     The  greatest  parity  between  the  sexes  for  device  usage  comes  among  Gen  Y  and  Baby  Boomers.   Younger  and  older  females  tended  to  use  devices  in  closer  to  equal  fashion  last  year  for  work  as  men  in   these  two  generational  brackets.     An  area  where  stark  differences  are  seen  across  age  groups  and  generations  is  in  the  incidence  of  using   a  personal  device  or  application  for  work  purposes  –  in  tech-­‐speak  known  as  BYOD  or  BYOA.  Taken  in   the  aggregate,  there’s  a  near-­‐even  split  of  all  workers  that  incorporate  personal  tech  into  work  and   those  that  do  not.  Looking  more  closely  at  the  the  demographic  breakdowns,  however,  and  it’s   abundantly  clear  that  this  practice  is  far  more  prevalent,  and  presumably  valued,  by  younger  workers.       Nearly  two  thirds  of  Gen  Y  workers  use  a  personal  device  or  application  at  work  compared  with  just  a   third  of  Baby  Boomers.  Six  in  10  workers  in  the  20-­‐  and  30-­‐something  range  used  a  personal  device  or   application  for  work,  while  the  percentage  who  did  declined  from  that  point  with  each  rising  decade  in   age.         !"#$ !!#$ %&#$ '%#$ %(#$ &(#$ )*#$ )*#$ !"#$%&'()&$ *+,-&./$ 0+1.21/$ #3+4.$1526&/$ +,-./0$+1234$ 5.6$/0$+123$7,8,9$ 7&'()&$8/+9&$,:$;2,$<2-&$(6$0+/.$=>$?26.5/$ #2@4)&A$!&6&4+B26+-$<&/&+4)5$26$*&)562-29:$+6%$(./$C31+).$(6$.5&$D24E1-+)&$$ F+/&AGHH$2I)&$J24E&4/$ D5(-&$,2.5$K2,$42-&$)+.&924(&/$4&124.&%$/(3(-+4$@/+9&$-&'&-/$(6$.5&$J24E1-+)&$L24$3+(6/.+:/$ -(E&$%&/E.21/M$14(6.&4/$+6%$-+6%-(6&/M$.5&:$%(N&4&%$J(%&-:$26$.5&$L2--2J(69$O6&J&4P$%&'()&/Q$$ R7(4&).$-&'&-$+6%$+,2'&$
  • 11.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  1   9   With  regard  to  software,  Microsoft    Office  applications  –  particularly  Microsoft  Word  –  remain  a   juggernaut  in  today’s  workplace.  Nearly  9  in  10  workers  used  Word  in  the  last  year,  another  7  in  10  are   on  the  Excel  bandwagon  and  half  created  presentations  or  charts  in  PowerPoint.  These  percentages  hold   across  every  decade  of  worker,  from  20-­‐  to  60-­‐somethings.  The  lone  exception  among  the  three  Office   applications  in  question,  Powerpoint,  saw  greater  usage  among  20-­‐  and  30-­‐somethings  by  double  or   more  than  older  workers.     That  said,  younger  workers  were  twice  as  likely  to  have  used  an  alternative  word  processing  or   productivity  application,  such  as  Google  Docs  or  Zoho,  in  the  last  year  than  those  in  the  40  and  up  slice,   which  could  indicate  more  experience  and  familiarity  with  SaaS-­‐based  programs  in  the  cloud  among  the   younger  demographic.  And  yet,  despite  this  willingness  to  branch  out,  close  to  half  of  these  same   younger  workers  (Gen  X  and  Gen  Y)  said  they  expect  their  use  of  Microsoft  Office  to  increase  in  the  next   several  years.  That  compares  with  3  in  10  50-­‐somethings  expecting  an  increase.  In  all,  just  9%  of  workers   believe  Office  usage  will  decline  in  any  notable  degree  in  the  coming  years,  which  goes  to  show  how   entrenched  Microsoft’s  bread-­‐and-­‐butter  product  suite  is  inside  U.S.  offices.                                   !"#$%&'&()*+"(,'-.')*/0"1*2%*3&.45'-#"* 67869* :"-.0* ;78;9* :"-.0* <78<9* :"-.0* =78=9* :"-.0* >7?** :"-.0* !"#$%&%'()%$*( +,-( +,-( ++-( ++-( ++-( !"#$%&%'(.%/0$.%"12( 34-( ,5-( 36-( 7,-( 78-( !"#$%&%'(9:#0;( 6<-( 67-( 64-( ,3-( 3=-( >1;"10(?0$&"%1(%@(ABB;"#AC%1&(@%$(/%$*( B$%#0&&"1D(%$(&B$0A*&E002&(F0GDG(H%%D;0(I%#&J( 55-( 56-( 4<-( <,-( <8-( K;20$1AC?0(?0$&"%1(%@(ABB;"#AC%1&(@%$(/%$*( B$%#0&&"1D(%$(B$0&01C1D(F0GDG(L0M1%20J( <<-( <+-( =-( 3-( 7-( NO&2%P0$(PA1AD0P012(ABB;"#AC%1(FNQ!J( 47-( 5<-( 46-( <,-( <7-( !%R";0(ABB(&B0#"S#(2%(T%R( 46-( 4+-( <6-( <8-( <4-( U%O$#0V(H010$AC%1A;(Q0&0A$#E(%1(W0#E1%;%DM(A1*("2&(XPBA#2("1(2E0()%$YB;A#0*( ZA&0V688(%[#0(/%$Y0$&( U%'/A$0(KBB;"#AC%1(&AD0(RM(KD0(
  • 12.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  1   10   Appendix                                                       !"#$ !%#$ !&#$ '(#$ ')#$ ')#$ '%#$ (!#$ (&#$ *+#$ )'#$ +&#$ %,#$ !"#$%&'()$*)$%+,-&*-.*/%$+$&(-&*'//*0$121*3$4&-#$5* 6%-2%'77,&289$+,2&8$&2,&$$%,&2:%$"'#$9*'//",;'(-&* <-=,"$*'//*+/$;,>;*#-*?-=* @A+#-7$%*7'&'2$7$&#*'//",;'(-&*0@B<5* C&",&$*)$%+,-&*-.*+/%$'9+D$$#E*$#;1*0$121*F--2"$*G-;+5* G-;A7$&#*7'&'2$7$&#*'//",;'(-&* F%'/D,;+89$+,2&8/A=",+D,&2*'//",;'(-&* H,&'&;,'"8';;-A&(&2*'//",;'(-&* G'#'='+$*'//",;'(-&* @'"$&9'%8+;D$9A",&28/%-?$;#*7'&'2$7$&#*'//",;'(-&* <,;%-+-I*6-J$%6-,&#* <,;%-+-I*KL;$"* <,;%-+-I*M-%9* *!//",;'(-&+*B$2A"'%"4*N+$9*'#*M-%O* P-A%;$Q*F$&$%'(-&'"*B$+$'%;D*-&*R$;D&-"-24*'&9*,#+*S7/';#*,&*#D$*M-%O/"';$* T'+$Q*UVV*-W;$*J-%O$%+** !"#$ !!#$ %&#$ '(#$ &)#$ %*#$ !"#$%&'()*+,-%. /"$%&'()*+,-%. 0"$%&'()*+,-%. 1"$%&'()*+,-%. 2"$%&'()*+,-%. 34(5677. 8&95:(;.<(,(56=&,67.>(%(65:*.&,.?(:*,&7&-@.6,A.+)%.B'C6:).+,.)*(.D&5EC76:(. F6%(;.G"".&H:(.I&5E(5%.. FJ3K.+,.)*(.D&5EC76:(.8E(I%.?&I65A. J&9,-(5.8(-'(,)%.&L.M'C7&@((%. N&)(;.%(7L$5(C&5)(A.9%(.&L.C(5%&,677@.&I,(A.A(4+:(%.&5.6CC7+:6=&,%.L&5.I&5E.C95C&%(%..
  • 13. GENERATIONAL RESEARCH ON TECHNOLOGY AND ITS IMPACT IN THE WORKPLACE S E C T I O N 2 : P R O F E S S I O N A L D E V E LO P M E N T www.comptia.org J U N E 2 0 1 3 RESEARCH
  • 14.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  2   2   Key  Points     • Three  quarters  of  the  workers  in  the  CompTIA  study  reported  either  participating  in  mandatory  or   voluntary  training  of  some  nature  in  the  past  12  months.  These  percentages  are  consistent  across  all   three  of  the  generations  examined  (Gen  Y,  Gen  X  and  Baby  Boomer)  although  the  youngest  workers   from  Gen  Y  (20-­‐somethings)  participated  in  voluntary  training  at  a  higher  rate  than  any  other  age   bracket.  Three  in  10  sought  out  training  on  their  own,  compared  with  an  average  of  two  in  10  across   the  other  age  groups.     • Thirty-­‐four  percent  of  all  respondents  report  that  e-­‐learning  was  a  training  methodology  that  they   used  in  the  past  12  months.  Gen  Y  workers  availed  themselves  of  e-­‐learning  in  largest  number,  with   45%  of  them  having  used  this  method  to  train  in  the  last  year.  E-­‐learning  is  especially  appealing  to   Gen  Y  workers,  who  tend  to  want  to  be  autonomous  in  how  they  choose  to  interact  with   technology,  deciding  their  own  pace  and  not  being  forced  to  interrupt  normal  workflow  to  “take  the   training.”     • The  most  common  training  done  in  the  last  year  is  that  which  is  specific  to  a  worker’s  profession,   although  technical  training  was  also  high  on  the  list.  Other  training  types  that  workers  participated   include  team-­‐building/collaboration,  sexual  harassment,  legal  compliance  and  sales/business   development.                                
  • 15.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  2   3   Professional  Development  &  Incidence  of  Training     Ongoing  education  and  training  is  an  essential  ingredient  in  today’s  workplace.  Whether  it’s  professional   development  in  a  worker’s  specific  industry  or  discipline,  course  work  toward  certification  or   accreditation,  or  technical  training  that  improves  job  efficiency,  most  workers  typically  undergo  some   form  of  skills  training  that  furthers  their  career  advancement  potential.  According  to  the  American   Society  of  Training  and  Development  (ASTD),  U.S.  companies  spent  $156  billion  on  employee  learning  in   2011.  Of  this,  about  half  ($87.5  billion)  was  spent  internally,  meaning  training  conducted  by  staff  for   staff.           Workers  generally  –  age  regardless  –  value  training  highly  and  cite  more  support  for  training,   professional  development  and  the  opportunity  to  acquire  new  skills.  This  sentiment  runs  consistently   across  all  three  generations  in  this  study.  Career  advancement  opportunities  ranked  high  in  terms  of   improving  job  satisfaction  as  well  and  professional  development  training  is  an  obvious  conduit  for  that   (see  chart  in  Appendix).  A  net  6  in  10  workers  said  they  would  like  to  see  more  professional   development  and  training  offered  to  them  in  the  future.     Three  quarters  of  the  workers   in  the  CompTIA  study   reported  either  participating   in  mandatory  or  voluntary   training  of  some  nature  in  the   past  12  months.  A  fourth   indicated  that  they  had  taken   part  in  no  training  at  all.   These  percentages  are   consistent  across  all  three  of   the  generations  examined   (Gen  Y,  Gen  X  and  Baby   Boomer)  although  the   youngest  workers  from  Gen  Y   (20-­‐somethings)  participated   in  voluntary  training  at  a   higher  rate  than  any  other   age  bracket.  Three  in  10   sought  out  training  on  their   own,  compared  with  an  average  of  two  in  10  across  the  other  age  groups.       One  dynamic  stands  out  with  regard  to  the  incidence  of  training:  An  apparent  gender  divide  exists   within  Gen  Y.  Three  in  10  young  female  workers  reported  participating  in  no  training  at  all  –  neither   voluntary  or  mandatory  –  in  the  past  year,  compared  with  just  17%  of  males  in  the  same  segment.  The   disparity  is  puzzling,  especially  given  the  youth  factor  and  the  fact  that  women  today  are  graduating   from  college  and  entering  the  workforce  in  greater  numbers  than  men.  One  possible  explanation  is  that   industries  in  which  the  two  genders  gravitate  approach  the  requirement  for  training  differently.  For   example,  the  IT  industry,  which  places  a  high  premium  on  technical  training  and  the  attainment  of   professional  certifications,  continues  to  possess  a  predominantly  male  workforce.    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
  • 16. Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  2   4   When  asked,  34%  of  males  said  their  employer  has  required  them  to  attain  a  professional  certification   or  credential  of  some  type,  while  24%  of  females  answered  similarly.   That  said,  a  much  higher  percentage  of  Gen  Y  as  a  whole  said  their  employer  either  required  or   encouraged  them  to  attain  a  professional  certification  or  credential.  Just  about  every  occupational  field   now  has  some  type  of  certification  or  credential.  Marketing,  HR,  research,  sales,  customer  service,  and   of  course,  IT  all  have  certifications  and  credentials  to  validate  skills.       Among  all  workers  in  the  study,  roughly  two-­‐thirds  do  not  currently  hold  any  professional  certification   or  credentials.   In  terms  of  the  types  of  training  or  professional  development  that  workers  have  undergone  in  the  last  12   months,  the  list  is  varied.  Most  prevalent  is  training  that  is  specific  to  a  worker’s  profession;  for  example   a  classroom-­‐based  session  that  trains  an  IT  staffer  on  a  vendor’s  latest  product  or  technology.  Not   surprisingly,  tech-­‐related  training  is  also  high  on  the  list.  This  can  take  two  forms;  training  that  is   considered  specific  to  the  profession  itself  (e.g.  the  aforementioned  example  of  the  IT  worker  and  new   product  training)  or  it  can  be  basic  training  on  the  company’s  internal  software  applications,  hardware   devices  and  network  dos-­‐and-­‐don’ts  that  is  part  and  parcel  of  any  new  employee  onboarding  effort.   Other  training  types  that  workers  participated  include  team-­‐building/collaboration,  sexual  harassment,   legal  compliance  and  sales/business  development.  Not  surprisingly,  workers  at  mid-­‐size  and  large   companies  reported  the  highest  engagement  in  sexual  harassment  and  legal  -­‐related  training.   Companies  of  this  size  are  typically  under  federal  mandates  for  training  of  this  nature.  Workers  at  the   smallest  firms  (1-­‐99  employees)  reported  the  lowest  incidence  of  training  across  most  categories.   Tech  training  earned  high  praise;  7  in  10  workers  saying  it  helps  ensure  they  are  not  left  behind  at  work.   Technology-­‐related  training  as  well  social  media  use  education  were  more  prevelant  among  20-­‐  and  30-­‐ something  workers.  Additionally,  workers  in  senior  executive  positions  were  more  likely  than  those  in   mid-­‐level  or  staff  positions  to  have  taken  part  in  tech-­‐related  and  socia  media  training.  
  • 17.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  2   5                                                                            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
  • 18. Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  2   6   Learning  Methodologies   The  Internet  has  changed  how  we  work  in  innumerable  ways,  including  the  manner  in  which  training   and  professional  development  take  place.  Whether  enabling  workers  to  pursue  informal  self-­‐study   online,  review  work  manuals  and  other  training  guides  virtually,  or  participate  in  full-­‐on  e-­‐learning   courses  with  or  without  an  instructor,  the  Internet  has  broadened  the  number  of  options  today’s   workforce  has  to  develop  new  skills  and  grow  in  their  careers.   Case  in  point:  E-­‐learning.  Thirty-­‐four  percent  of  all  respondents  report  that  e-­‐learning  was  a  training   methodology  that  they  used  in  the  past  12  months.  E-­‐learning  tools  and  applications  are  being  used  for   everything  from  human  resources  trainings  about  sexual  harassment  in  the  workplace  to  self-­‐paced   online  work  toward  a  professional  credential.  Not  surprisingly,  Gen  Y  workers  availed  themselves  of  e-­‐ learning  in  largest  number,  with  45%  of  them  having  used  this  method  to  train  in  the  last  year.  E-­‐ learning  is  especially  appealing  to  Gen  Y  workers,  who  tend  to  want  to  be  autonomous  in  how  they   choose  to  interact  with  technology,  deciding  their  own  pace  and  not  being  forced  to  interrupt  normal   workflow  to  “take  the  training.”    E-­‐learning  allows  the  integration  or  flow  of  training  to  be  done  at  a   person’s  desk,  woven  in  with  regular  work  tasks  and  functions.  This  differs  dramatically  from  taking  time   out  to  complete  an  in-­‐person  classroom  training,  for  example.   Younger  workers  aren’t  the  only  ones  seeing  benefits  from  virtual  learning.  Nearly  4  in  10  Gen  X  and   35%  of  Baby  Boomers  went  down  this  path  for  training  in  the  last  year.    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
  • 19. Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  2   7   And  yet  despite  the  attraction  behind  e-­‐learning,  many  of  today’s  base-­‐level  training  mechanisms   remain  conventional  in  nature,  from  informal  education  by  peers  and  managers  to  instructor-­‐led   classroom  sessions.  Looking  ahead,  younger  generations  are  increasingly  interested  in  expanding  how   they  receive  training  to  include  more  progressive  means  such  as  social  media  elements,  more  mobility   elements  and  simulations/gaming  type  constructs.  Nearly  half  of  workers  in  their  20s  and  30s  said  the   use  of  mobility-­‐  and  social  media  as  platforms  for  professional  development  and  training  would  be   beneficial.  Likewise,  more  than  a  third  of  this  group  wants  to  train  via  simulation-­‐type  games  that  are   increasingly  popular  interactive  tools  used  for  training  of  all  types  in  business,  from  leadership  training   for  executives  and  managers  to  technical  skills  training.  By  contrast,  just  8%  of  Baby  Boomers  cited  more   gaming  elements  as  a  potentially  useful  resource.     Bottom  line?  The  adage  that  every  person  learns  differently  is  greatly  amplified  in  the  multi-­‐generational   workplace.  And  it’s  not  just  age  brackets  and  generation  timestamps.  Job  role  matters  too.  For  example,   nearly  twice  as  many  senior  staff  (director  or  above)  vs.  mid-­‐  or  staff  level  workers  favor  using  soclal   media,  mobile  solutions  and  gaming  simulations  for  training  and  professional  development.  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
  • 20.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  2   8     Appendix            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
  • 21. GENERATIONAL RESEARCH ON TECHNOLOGY AND ITS IMPACT IN THE WORKPLACE S E C T I O N 3 : S E R V I C E A N D S U P P O R T www.comptia.org J U N E 2 0 1 3 RESEARCH
  • 22.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  3   2   Key  Points     • While  devices  and  applications  continue  to  become  more  user-­‐friendl  due  in  large  part  to  the   consumerization  of  IT,  the  need  for  IT  support  remains  a  critical  component  of  any  user’s   experience.  According  to  the  data,  most  workers  expect  the  need  for  IT  support  to  increase  or   remain  at  the  same  level,  with  only  a  small  minority  expecting  the  need  to  decrease.     • CompTIA’s  research  finds  that  a  net  3  out  of  4  employees  are  satisfied  with  the  current  processes  in   place  at  their  companies  for  repair,  troubleshooting  and  maintenance  of  devices  and  applications.   Despite  the  relatively  high  marks,  room  for  improvement  does  exist.  Given  the  fast-­‐pace   environments  found  in  many  companies  today,  it’s  not  surprising  that  workers  seek  speedier   turnaround  when  it  comes  to  IT  support.  The  Gen  Y  segment  places  a  slightly  higher  premium  on   this  area  of  improvement  relatively  to  the  other  age  segments.     • Younger  workers  are  more  open  to  using  a  variety  of  emerging  means  to  get  the  IT  support  they   need.  Instant  messaging  and  the  use  of  mobile  apps  to  resolve  IT  issues  are  most  popular.                                                    
  • 23.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  3   3   Increasing  Need  for  IT  Support  Services     As  noted  previously,  workers  of  all  generations  increasingly  rely  on  a  growing  array  of  devices,   applications  and  networks  to  perform  their  job.  For  many,  this  also  comes  with  an  “anytime,  anywhere   and  any  device”  expectation.       While  devices  and  applications  continue  to  become  more  user-­‐friendly,  due  to  the  influence  of  the     consumerization  of  IT  among  other  factors,  the  need  for  IT  support  remains  a  critical  component  of  any   user’s  experience.  According  to  the  data,  most  workers  expect  the  need  for  IT  support  to  increase  or   remain  at  the  same  level,  with  only  a  small  minority  expecting  the  need  to  decrease.  Undoubtedly,  the   types  of  devices  and  applications  in  need  of  support  will  evolve,  but  that  will  not  diminish  the  presence   of  IT  support  itself.         Additional  Insights:   -­‐ Expectations  for  an  increasing  need  for  IT  support  is  roughly  the  same  across  firm  size  (small   firms=44%,  medium  firms=48%,  large  firms=47%)   -­‐ Expectations  for  an  increasing  need  for  IT  support  is  also  roughly  the  same  across  job  level   (senior  level  staff=51%,  mid  or  lower  level  staff=45%)         !"#$%&'()*(+%,-.*/0%"#%1#/(*"+2#3% 4**5%6'(%17%89..'(0%8*(:2/*+% !"#$ %&#$ %"#$ !!#$ %!#$ %'#$ (#$ %%#$ )*#$ ;*/(*"+2#3%<%6*=*(%(*."2(+>% 0('9?@*+A''B#3>%C"2#0*#"#/*% (*D92(*5% 4'%/A"#3*% 1#/(*"+2#3%<%C'(*%(*."2(+>% 0('9?@*+A''B#3>%C"2#0*#"#/*% (*D92(*5% +,-,./01-$2$ +,-,./01-$3$ 4/56$4117,.8$ 8'9(/*E%F*#*("B'#"@%G*+*"(/A%'#%7*/A#'@'3$%"#5%20+%1C."/0%2#%0A*%&'().@"/*$% H"+*EIJJ%'K/*%='()*(+% ,C.@'$**+%2#%0A*%17%2#59+0($%"#5% 0A'+*%2#%/'C."#2*+%/@"++2L*5%"+% M*"(@$%0*/A%"5'.0*(+N%"(*% (*@"B:*@$%C'(*%@2)*@$%0'%?*@2*:*% 0A*(*%=2@@%?*%"#%2#/(*"+2#3%#**5% 6'(%17%+9..'(0%
  • 24.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  3   4   In  any  given  3-­‐month  time  period,  typically  two-­‐thirds  of  office  workers  will  require  some  type  of  IT   support.  Assuming  only  one  request  per  worker  among  U.S.  companies,  this  translates  to  approximately   36.4  million  IT  support  requests  every  three  months.       While  sales  of  PCs  have  likely  peaked,  their  importance  to  office  workers  remains  as  vital  as  ever.  Any   issue  with  a  desktop  or  laptop  PC  often  means  an  abrupt  halt  to  the  workday.  As  such,  according  to   CompTIA  research,  computers  top  the  list  of  IT  support  ticket  requests,  with  47%  of  workers  requiring   troubleshooting  or  maintenance  during  the  past  three  months.       In  the  minds  of  some,  printers  occupy  a  space  similar  to  PCs  –  that  is,  a  mature  technology  that  will  fade   to  obsolescence.  And,  like  PCs,  it’s  also  a  trend  that  is  mostly  overstated.  Few  workers  can  go  completely   paperless,  which  means  most  contend  with  printer  support  needs  at  least  occasionally.  In  the  CompTIA   study,  about  1  in  3  workers  required  some  type  of  printer  troubleshooting.     The  next  wave  of  support  for  many  IT  departments  and  IT  support  firms  comes  in  the  form  of  mobile   devices.  Smartphones  and  tablets  are  not  necessarily  new,  but  as  these  devices  become  more  integrated   into  the  enterprise,  it’s  likely  there  will  be  new  support  requirements.             !"#$ %"#$ %&#$ "%#$ "&#$ !%#$ '&#$ !"#$%"&%'($%)*"+$% ,)*-$'% ./)0'1("#$% ."23)0$%)11-45)6"#% 7#'$0#$'8%94:4%"0%#$'3"0;%4<<=$% >04#'$0%"0%5"/*"%104#'$0?5"14$0?<5)##$0% @$<;'"1%"0%-)1'"1%5"/1='$0% ."=05$A%B$#$0)6"#)-%C$<$)05(%"#%,$5(#"-"DE%)#F%4'<%7/1)5'%4#%'($%9"0;1-)5$% G)<$A%HII%"J5$%3"0;$0<%% 9"0;$0%7,%.=11"0'%!$$F<%@=04#D%>)<'%K%L"#'(<% !"'$A%'($%4#'$#'%3)<%#"'%'"%10"F=5$%)%5"/10$($#<4+$%-4<'%"&%$+$0E%1"<<4*-$%7,% <=11"0'%#$$F8%*='%0)'($0%'"%D$'%)%&$$-%&"0%'($%/"<'%5"//"#%0$M=$<'<N%%
  • 25.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  3   5   Methods  of  Engagement  with  IT  Support       Overall,  the  data  indicate  that  IT  departments  and  IT  support  firms  are  doing  a  good  job  in  meeting  the   support  needs  of  their  clientele.  CompTIA’s  research  finds  that  a  net  3  out  of  4  employees  are  satisfied   with  the  current  processes  in  place  at  their  companies  for  repair,  troubleshooting  and  maintenance  of   devices  and  applications.  The  one  exception,  employees  in  companies  defined  as  ‘late  technology   adopters’  are  relatively  less  satisfied  with  the  processes  at  their  firm,  possibly  a  reflection  of  having   fewer  automated  processes  in  place,  such  as  help  desk  ticketing  systems.         Despite  the  relatively  high  marks,  room  for  improvement  does  exist.  Given  the  fast-­‐pace  environments   found  in  many  companies  today,  it’s  not  surprising  that  workers  seek  speedier  turnaround  when  it   comes  to  IT  support.  The  Gen  Y  segment  places  a  slightly  higher  premium  on  this  area  of  improvement   relatively  to  the  other  age  segments.     All  employees  want  to  reduce  the  time  it  takes  to  resolve  IT  issues.  Proactive  maintenance  to  address   issues  before  problems  arise  is  one  way  to  do  that  and  is  high  on  workers’  priority  list.  This  area  of   improvement  rates  especially  high  among  the  Gen  X  segment.       When  properly  explained  to  them,  workers  accept  the  fact  that  a  few  minor  disruptions  can  accompany   the  routine  IT  maintenance  that  ultimately  provides  greater  long-­‐term  up-­‐time  of  devices  and  networks.   For  MSPs,  this  should  be  viewed  as  an  affirmation  of  the  managed  services  business  model.      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
  • 26.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  3   6   When  IT  issues  do  arise,  workers  engage  in  a  number  of  practices  to  address  the  situation.  The  research   confirms  most  workers  attempt  to  fix  the  issue  themselves.  While  this  study  did  not  go  into  detail  on  the   specific  nature  of  the  IT  support  issues  respondents  faced,  it  can  be  assumed  that  most  DIY  IT  support   revovles  around  basic  problems,  such  as  re-­‐mapping  to  a  printer,  installing  updates  or  patches,  or  simply   re-­‐booting.       In  some  areas  of  IT  support,  generational  differences  emerge.  The  data  suggests  younger  workers  are   slightly  more  likely  to  take  a  more  proactive  approach  to  resolving  issues.  As  noted  in  Section  1  of  this   report,  Gen  Y  tends  to  self-­‐classify  themselves  as  early  technology  adopters  at  higher  rates  than  other   age  cohorts,  which  helps  to  explaing  why  they  may  be  more  likely  to  dig  into  IT  problems  on  their  own.       Interestingly,  younger  workers  tend  to  feel  a  greater  sense  of  responsibility  when  it  comes  to  updating   their  devices;  1  in  5  twenty-­‐somethings  believe  they  should  be  the  person  to  initiate  the  process.  They   do  not  see  company  policy  playing  much  of  a  role  in  dictating  when  devices  can  –  or  should  -­‐-­‐  be   upgraded.  Across  generations,  around  4  in  10  employees  want  the  IT  department  to  initiate  the  process.       These  findings  point  to  the  fact  that  employees  look  to  their  IT  department  to  be  a  partner  in  the   process  of  maintaining  their  devices.  This  allows  IT  departments  the  opportunity  to  engage  with   employees  and  educate  them  about  relevant  issues  and  help  them  make  informed  choices  about  their   devices.  CompTIA’s  research  finds  that  younger  workers  are  less  likely  to  adhere  to  the  company’s  IT   policy  when  it  comes  to  things  like  social  media  use.  For  them,  the  best  way  to  secure  an  acceptance  of   policies  might  be  to  cultivate  more  of  a  partnership  model  between  IT  and  younger  staff.                       !"#$%&'()*#)%&+,*#&"(&+)(-./#%0(("&1+&2)(./#3%& !"#$%&&' ()#' '*+,*-' ()#' '.+,.-' ()#' '/+,/-'' ()#' '0+'1' 45#3$"&"(&67&"0#&8%%-#&"0#3%#/9#%& .,%#:&(;&$,%"&#7$#)8#;<#& =>?& =@?& =A?& BC?& =D?& !#,)<0&E()&,;%F#)%&98,&G((H/#I&,& *;(F/#:H#&.,%#&()&("0#)&8;E(&%(-)<#& AC?& @=?& BA?& J=?& JK?& LM3,8/&()&<,//&<(3$,;NO%&1+&:#$,)"3#;"& BB?& BJ?& =>?& BB?& BA?& !-.38"&,&0#/$&P<*#"&"0)(-H0& <(3$,;NO%&1+&%-$$()"&%N%"#3& A=?& JC?& AK?& AK?& AQ?& R(;",<"&,&"08):&$,)"N&S#THT&U!2V& >C?& >Q?& JA?& JD?& >J?& R(;",<"&"0#&3,;-E,<"-)#)&(E&"0#&:#98<#& ()&%(WF,)#&E()&0#/$& >Q?& JA?& JD?& >C?& >=?& !(-)<#X&G#;#),P(;,/&Y#%#,)<0&(;&+#<0;(/(HN&,;:&8"%&13$,<"&8;&"0#&'()*$/,<#'& Z,%#XCDD&([<#&F()*#)%&
  • 27.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  3   7   As  expected,  the  incidence  of  automated  IT  support  ticketing  systems  is  highly  correlated  with  company   size.  A  small  firm  with  25  employees,  for  example,  will  not  have  the  scale  or  scope  of  issues  to  warrant  a   system.  In  contrast,  a  large  enterprise  could  never  manage  the  volume  and  variety  of  IT  support   requests  without  a  structured  approach  that  leverages  technology.                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
  • 28.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  3   8   Emerging  Methods  of  Engagement  with  IT  Support       CompTIA’s  research  finds  that  younger  workers  are  more  open  to  using  a  variety  of  emerging  means  to   get  the  IT  support  they  need.  Instant  messaging  and  the  use  of  mobile  apps  to  resolve  IT  issues  are  most   popular.  Similar  to  general  trends  in  the  customer  service  space,  employees  are  also  open  to  the  idea  of   using  social  media  for  IT  support  that  is  related  to  repair,  troubleshooting  or  maintenance  of  devices  or   applications.     Moreover,  20-­‐  and  30-­‐something  workers  look  for  more  touch  points  for  IT  support  such  as  video  chat,   or  text.       Some  employers  are  getting  more  creative  in  how  they  provide  IT  support  to  their  workers;  in  large  part   they  are  looking  to  satisfy  younger  employees  that  are  both  heavily  invested  in  their  devices  and   applications  and  open  to  engaging  with  IT  by  myriad  means.  Consider  companies  such  as  Starbucks  and   software  vendor  SAP  that  have  implemented  a  form  of  the  help  desk  modeled  on  the  Apple  Store’s   Genius  Bar.  At  the  Starbucks  Tech  Café  (that  looks  like  the  Apple  retail  store)  employees  can  pick  their   equipment  (their  departments  are  billed  for  the  same)  and  set  up  appointments  to  discuss  tech  issues  or   new  software/hardware  ideas  for  them  to  use  on  their  jobs.        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
  • 29.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  3   9   Employees  in  medium-­‐sized  companies  are  also  more  open  to  using  more  varied  methods  of  support,   while  larger  companies  are  likely  to  have  established  processes  in  place  that  restrict  the  avenues  of   support.  Smaller  companies  might  not  have  the  infrastructure  or  the  need  for  new  methods  of  support.   Employees  in  companies  that  are  early  adopters  of  technology  are  likely  to  have  more  exposure  to  new   ways  of  doing  things  and  are  more  open  to  using  support  methods  such  as  video  chat.  Employees  in  the   IT  industry  are  also  more  open  to  using  these  support  methods  than  other  industries,  which  is  not  a   surprising  phenomenon  given  that  the  study  finds  workers  in  the  IT  industry  in  general  operate  at  higher   degrees  of  tech  savvy  and  with  deeper  tech  knowledge.            
  • 30.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  3   10   Appendix                               !"#$ %&#$ !&#$ '()*$ +,-./(0$ 12.34*$ +,-./(0$ 53$6(,.3$ +27(89,3$ :;..,-./(0$ <2)=()$+,-.>,?-2@$8;39$AB$ +CDD2)3$E)2?(..(.$,3$B9(;)$F;)7$$ <2)=()$E)(>()(@?(.$>2)$ A7D)2G;@H$AB$+CDD2)3$ !  !"#$%&'#())*&$'+'&%#*,(-*.'*/'01'2##(%' !  3*&%')&*"4-5%'6"2.$%.".4%'#*'2##(%#' "&%'"77&%##%7'8%/*&%'8%4*62.9'"'6":*&' )&*8,%6' !  ;%<%&'4(#$*6%&'#%&524%'+' )&*/%##2*.",2#6'/&*6'01'#())*&$'#$"=' !  ;%<%&'4*66(.24"-*.>'#(4?'()7"$%#'*.' #$"$(#'*/'&%)"2&#' !  ;%<%&'%@),"."-*.'/*&'A?"$'4"(#%7'$?%' 2##(%'".7'?*A'2$'A"#'&%#*,5%7' B*(&4%C'D%.%&"-*.",'E%#%"&4?'*.'1%4?.*,*9F'".7'2$#'06)"4$'2.'$?%'G*&H),"4%$' ;"#%CIJJ'*K4%'A*&H%&#' 01'B())*&$'D%.%&",,F'L*2.9'"'D**7'M*8>'8($' E**6'/*&'06)&*5%6%.$'L*%#'N@2#$'
  • 31. GENERATIONAL RESEARCH ON TECHNOLOGY AND ITS IMPACT IN THE WORKPLACE S E C T I O N 4 : C O M M U N I C AT I O N www.comptia.org J U N E 2 0 1 3 RESEARCH
  • 32.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  4   2   Key  Points     • Generational  differences  are  apparent  with  respect  to  newer  forms  of  communication.  Text  and   instant  messaging  are  more  commonly  used  for  work  purposes  among  individuals  who  are  less  than   50  years  old.  Likewise,  confirming  a  popular  stereotype,  20-­‐  and  30-­‐something  employees  are  much   more  likely  to  use  social  media  such  as  Facebook  for  work-­‐related  purposes.     • Findings  from  this  study  point  to  the  prominent  role  social  media  plays  in  the  life  of  younger   workers.  Nine  out  of  10  use  Facebook  and  39%  of  20-­‐something  workers  and  36%  of  30-­‐something   workers  use  the  social  network  for  work  and  personal  purposes.  Just  about  one  in  five  Baby   Boomers  use  Facebook  for  both  work  and  personal  purposes.  Twitter  lags  behind  in  use  across  all   age  groups  and  is  primarily  used  for  personal  purposes.  Gen  Y  workers  are  most  at  home  with   Twitter.       • Employees  in  Gen  Y  and  Gen  X  believe  that  social  media  savvy  is  an  important  part  of  their  skill  set   for  work  when  compared  to  Baby  Boomer  employees.  Younger  workers  see  a  greater  connection   between  social  media  and  their  work  and  feel  that  their  skills  in  this  area  are  an  important  part  of   their  value  proposition.  CompTIA’s  research  confirms  that  the  younger  generation  looks  at  social   media  access  as  a  given  at  work  –  20-­‐something  workers  are  least  likely  to  agree  with  restrictions   and  toe  the  company  line  when  it  comes  to  restricted  social  media  use.     • Younger  workers  have  grown  up  in  an  era  where  flexibility  is  the  norm  and  this  is  reflected  in  their   thinking  that  companies  that  do  not  offer  a  telecommuting  option  are  old-­‐fashioned.  Companies   that  offer  this  option  are  more  attractive  to  20-­‐  and  30-­‐something  employees.  Across  all  age  groups   employees  also  see  the  value  of  being  in  the  office.                                    
  • 33.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  4   3   Pervasive  Internet  Access:  a  Must-­‐Have  in  Today’s  Work  World     With  employees  of  all  ages  routinely  sharing  today’s  workplaces,  the  existence  of  a  “generational   divide”  is  an  unavoidable  reality  in  many  office  situations.  Take  communication  as  a  prime  example.   How  workers  of  varying  ages  choose  to  collaborate  with  one  another  can  expose  a  host  of  differences,   from  individual  preferences  for  using  various  communications  tools  to  attitudes  about  telecommuting   and  social  media.  Topics  related  to  worker  information-­‐sharing  will  be  explored  in  this  report  section.       Consider  as  a  starting  point,  Internet  access.  Or  more  specifically,  how  critical  it  is  to  a  worker’s  ability  to   function  in  the  workplace.  Quite  critical,  not  surprisingly.  CompTIA’s  study  finds  that  nine  in  10  workers   said  they  would  not  be  able  to  work  as  they  normally  do  if  there  were  an  Internet  outage.       And  yet,  if  you  peel  back  the  onion  a  bit,  the  degree  to  which  an  Internet  outage  cripples  an  individual   worker  differs  slightly  based  on  age.  CompTIA’s  study,  along  with  other  supporting  research  and   anecdotal  evidence,  finds  that  a  greater  proportion  of  Baby  Boomers  (50+years)  and  Gen  X  (35-­‐49  years)   workers  –  though  still  a  small  percentage  overall  -­‐-­‐  are  able  to  function  as  they  normally  would  with  no   access  to  the  Internet.  Eleven  percent  of  respondents  in  these  generational  cohorts  said  they  could   function  normally  as  opposed  to  only  5%  in  the  Gen  Y  category  (less  than  35  years).  Having  grown  up  as   ‘digital  natives’  with  technology  as  an  extension  of  themselves,  it  is  no  surprise  to  find  that  20-­‐ something  workers  are  most  inconvenienced  by  the  lack  of  access.      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
  • 34.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  4   4   The  types  of  communications  tools  in  the  workplace  have  mushroomed  in  recent  years  far  beyond  the   basics  of  landlines  and  email  –  although  email  remains  the  form  of  communication  most  prevalent,  used   nearly  universally  by  respondents  of  all  age  categories  in  the  course  of  their  work  duties.  Texting,  instant   messaging  and  video  conferencing  are  all  showing  fairly  strong  usage  among  office  workers  as  well.     Generational  differences  are  apparent  with  respect  to  newer  forms  of  communication.  For  example,   text  and  instant  messaging  are  more  commonly  used  for  work  purposes  among  individuals  who  are  less   than  50  years  old.  Likewise,  confirming  a  popular  stereotype,  20-­‐  and  30-­‐something  employees  are   much  more  likely  to  use  social  media  such  as  Facebook  for  work-­‐related  purposes.       The  propensity  to  use  social  media  platforms  for  work  purposes  likely  is  attributable  to  more  than  just   age  brackets,  however.  Job  role  is  also  a  determinant.  Marketing  departments,  for  example,  have   historically  embraced  social  media  as  a  tool  for  branding  and  promoting  an  organization  regardless  of   the  ages  of  the  marketing  executives.  Meantime,  many  companies  have  begun  to  explore  the  potential   opportunity  to  reach  customers  via  social  platforms;  often  this  is  a  top-­‐down  exercise  driven  by   executives  inside  a  company.  CompTIA’s  data  shows  that  the  majority  of  senior  staff  (53%)  use  Facebook   for  work  and  personal  purposes  as  opposed  to  21%  of  middle  or  staff  level  employees.               !"##$%&'()"%*+,""-*+.*/0+1"2+3"24+ !"#$%&&' ()#' '*+,*-' ()#' '.+,.-' ()#' '/+,/-'' ()#' '0+'1' 56#(&-+ 789+ 789+ 789+ 7:9+ 789+ ,/;)%<++ :=9+ 879+ 8>9+ 8=9+ >?9+ @%*A(%A+#/**(<&%<++ :B9+ :89+ 8C9+ :89+ >:9+ D&0/"+'"%1/2/%'&%<++ >C9+ BE9+ >F9+ B79+ BF9+ D&0/"+'(--++ B79+ :C9+ >79+ B=9+ ?F9+ G('/H""4++ B79+ :C9+ :C9+ BE9+ ?F9+ ,I&J/2+ ?:9+ ?E9+ BE9+ ?>9+ E9+ 5%A/2K2&*/+*"'&(-+'"##$%&'()"%+ 79+ ?C9+ ?:9+ ?C9+ :9+ L"$2'/M+N/%/2()"%(-+O/*/(2'P+"%+,/'P%"-"<Q+(%0+&A*+@#K('A+&%+AP/+3"24K-('/'+ R(*/MFCC+"S'/+I"24/2*+
  • 35.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  4   5   According  to  the  research,  Baby  Boomer  workers  were  less  satisfied  with  the  variety,  quality  and   performance  of  communications  tools  at  their  company  when  compared  to  younger  workers.  The   majority  of  workers  across  age  groups  believe  that  there  is  effective  communication  within  their   company  but  younger  workers  were  more  likely  to  be  satisfied  on  this  front.  Gen  Y  and  Gen  X  male   employees  are  more  satisfied  with  the  variety,  performance  and  effectiveness  of  communication  tools   when  compared  to  female  employees  in  these  generational  cohorts.       Across  the  board,  workers  are  not  concerned  about  new  communication  technologies  causing  an   information  overload.  However,  about  a  fifth  of  workers  above  the  age  of  50  have  serious  concerns  that   the  use  of  mobile  devices  contributes  to  a  decline  in  workplace/meeting  etiquette.  The  preference  of   younger  workers  to  communicate  via  blogs,  text  messages  or  instant  messaging  has  led  to  some  concern   about  the  decline  of  face-­‐to-­‐face  communications  among  older  workers.       Social  Media  at  Work     CompTIA’s  research  confirms  the  prominent  role  social  media  plays  in  the  life  of  younger  workers.  Nine   out  of  10  use  Facebook  and  39%  of  20-­‐something  workers  and  36%  of  30-­‐something  workers  use  the   social  network  for  work  and  personal  purposes.  Just  about  one  in  five  Baby  Boomers  use  Facebook  for   both  work  and  personal  purposes.  About  a  quarter  of  Baby  Boomers  do  not  use  Facebook  at  all.    The   majority  of  respondents  in  larger  companies  (500+  workers)  confine  their  use  of  Facebook  for  personal   purposes  –this  is  probably  a  function  of  larger  companies  restricting  access  as  part  of  their  IT  policy.     Employees  of  companies  that  are  on  the  leading  edge  of  technology  adoption  are  more  likely  to  use   Facebook  for  work  and  personal  purposes  (38%  as  opposed  to  only  20%  for  companies  defined  as   middle  or  late  technology   adopters).       Twitter  lags  behind  in  use   across  all  age  groups  and  is   primarily  used  for  personal   purposes.  Gen  Y  workers  are   most  at  home  with  Twitter  –   just  about  a  third  do  not  use   the  platform  as  compared  to   the  majority  of  Gen  X  (50%)   and  Baby  Boomers  (70%).   Employees  in  companies   defined  as  being  early   technology  adopters  are  more   likely  to  use  Twitter  for  work   and  personal  purposes.  A  third   of  employees  in  early   technology  adopter  companies   use  the  platform  for  work-­‐ related  activities  when  compared  to  the  less  than  10%  that  use  Twitter  for  work  purposes  in  companies   defined  as  middle  or  late  adopters  of  technology.  CompTIA’s  research  finds  that  20-­‐  or  30-­‐something   employees  do  not  use  LinkedIn  as  much  as  Facebook  or  Twitter.       !"#$%&'()*'+$',$-'./0($1#2/0$ !"#$ %&#$ '#$ !&#$ %&#$ &'#$ &(#$ %%#$ )'#$ *+,$-$ *+,$.$ /012$$/334+56$ 738$96:,;$ <0=+133>$ ?+563,0@$ A,@2$ ?+563,0@$B$ C35>$ Use of Facebook D!#$',$3#+$4$5#(/#&#6$67/((6$8#(09#2$ 9'$6'./0($:#2/0$08#$0+$/:;'890+9$ ;089$',$9"#/8$67/(($6#9$$ !'#$',$3#+$4$+##26$0..#66$9'$ .)88#+9(<$8#698/.9#2$6'./0($:#2/0$ 9''(6$9'$2'$9"#/8$='56$5#>#8$ %(#$',$3#+$4$0+2$%%#$',$3#+$?$ 0@8##6$9"09$6'./0($:#2/0$"06$(#2$9'$0$ 5()88/+@$',$5')+208/#6$5#9A##+$ A'87$0+2$;#86'+0($(/,#$ Social Media = Work Tool -')8.#B$3#+#80*'+0($C#6#08."$'+$!#."+'('@<$0+2$/96$D:;0.9$/+$9"#$E'87;(0.#$$ F06#BGHH$'I.#$A'87#86$
  • 36.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  4   6   Fifty-­‐five  percent  of  employees  acknowledge  that  social  media  blurs  the  lines  between  work  and   personal  lives).  The  majority  of  senior  level  employees  (61%)  take  this  viewpoint,  most  likely  because   they  tend  to  use  social  media  for  both  work  and  personal  purposes  in  greater  numbers  than  workers  at   staff  level.  That  said,  the  majority  of  employees  across  age  groups  (64%)  believe  that  social  media   adversely  impacted  productivity  at  work.     Employees  in  Gen  Y  and  Gen  X  are  more  likely  to  agree  with  the  statement  that  their  social  media  savvy   is  an  important  part  of  their  skill  set  for  work  when  compared  to  Baby  Boomer  employees.  Younger   workers  see  a  greater  connection  between  social  media  and  their  work  and  feel  that  their  skills  in  this   area  are  an  important  part  of  their  value  proposition.       CompTIA’s  research  confirms  that  the  younger  generation  looks  at  social  media  access  as  a  given  at   work  –  20-­‐something  workers  are  least  likely  to  agree  with  restrictions  and  toe  the  company  line  when  it   comes  to  restricted  social  media  use.  Similarly,  a  third  of  Gen  X  employees  (36%)  feel  that  they  currently   don’t  have  the  access  to  certain  social  tools  that  they  need  to  do  their  jobs  effectively.    Employees  in   larger  companies  are  more  likely  to  see  the  need  for  policies  that  might  restrict  social  media  use.             !"#$%&'(&)*+,&$-./$+,'&&$-0*.1$ 23&'+44$ 5,&$ $67869$ 5,&$ $:78:9$ 5,&$ $;78;9$$ 5,&$ $<7$=$ !"#$%&'()*$%'+%,'&)*'-"'-+)'.&/00$12'"3'."/1*%0$),' .)-4))1'4"05'&$3)'%1*'6)0,"1%&'&$3)' 778' 798' :;8' 7<8' 7=8' >,$12',"#$%&'()*$%'3"0'6)0,"1%&'6/06",),'%-'4"05' %*?)0,)&@'%A)#-,'60"*/#B?$-@' :C8' :C8' :78' :;8' ::8' D@',5$&&,'0)&%-)*'-"',"#$%&'()*$%'%0)'%1'$(6"0-%1-' 6%0-'"3'(@',5$&&',)-'3"0'(@'4"05' 9=8' 9E8' CF8' 9F8' =E8' G"(6%1$),'+%?)'%'0$2+-'-"'0),-0$#-'%##),,'-"',"#$%&' ()*$%'*/0$12'4"05'+"/0,' <<8' :E8' <:8' <E8' H=8' IJ('#"1#)01)*'%."/-'&),,'#"1-0"&'"?)0'60$?%#@'%1*' 6)0,"1%&'$13"0(%B"1'*/)'-"',"#$%&'()*$%' :=8' 7<8' :98' 7H8' :78' I'1))*'%##),,'-"'#)0-%$1',"#$%&'-""&,'-+%-'%0)' #/00)1-&@'0),-0$#-)*'3"0'()'-"'*"'(@'K".' )A)#B?)&@' FC8' 9=8' 978' F;8' =C8' I'%*+)0)'-"'(@'#"(6%1@J,'IL'6"&$#@'0)2%0*$12' ,"#$%&'()*$%'/,)' <98' 7E8' :H8' <:8' H98' !"/0#)M'N)1)0%B"1%&'O),)%0#+'"1'L)#+1"&"2@'%1*'$-,'I(6%#-'$1'-+)'P"056&%#)$' Q%,)M<;;'"R#)'4"05)0,' I(6%#-'"3'!"#$%&'D)*$%'$1'-+)'P"056&%#)'
  • 37.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  4   7   Telecommuting  and  the  Growth  of  Flexible  Work  Arrangements     Younger  workers  have  grown  up  in  an  era  where  flexibility  is  the  norm  and  this  is  reflected  in  their   thinking  that  companies  that  do  not  offer  a  telecommuting  option  are  old-­‐fashioned.  Companies  that   offer  this  option  are  more  attractive  to  20-­‐  and  30-­‐something  employees.  Gen  Y  value  flexibility  and   want  to  work  for  companies  that  offer  the  option  to  telecommute  and  will  even  consider  a  lower  salary   if  that  benefit  is  provided.       The  majority  of  employees  across  age  groups  agree  that  they   get  more  done  when  they  work  without  office  distractions.   Staff  in  a  senior  role  were  more  likely  to  agree  with  this   sentiment  -­‐-­‐  62%  agreed  that  telecommuting  allowed  them   to  get  more  work  done  when  compared  to  51%  of  middle  or   staff  level  employees.  Employees  in  mid-­‐size  companies  also   felt  that  they  got  more  done  at  home  when  compared  to   those  in  small  or  large  organizations.                 Allowances  for  Telecommuting*   18%   Allowed  for  all  positions   43%   Allowed  for  some  positions   39%   Not  allowed   *According  to  data  from  CompTIA  research      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
  • 38.   Generational  Research  on  Technology  and  its  Impact  in  the  Workplace:  Section  4   8   While  the  telecommuting  and  flexible  work  schedule  trend  shows  few  signs  of  slowing,  it  must  be  noted   that  the  majority  of  employees  in  all  age  groups  in  CompTIA’s  research  valued  the  connection,  creativity   and  results  that  face-­‐to-­‐face  interaction  and  collaboration  produced.  This  is  also  reflected  in  the  ideal   working  arrangement–  only  10%  of  employees  wanted  a  situation  where  they  did  not  come  into  the   office  at  all  and  39%  did  not  want  any  telecommuting  days.  The  majority  want  an  arrangement  that   features  some  days  in  the  office  and  some  from  home.  The  balance  in  this  arrangement  is  towards  more   days  in  the  office.  Forty-­‐nine  percent  of  respondents  prefer  to  work  in  the  office  three  or  four  days  a   week.  CompTIA  data  also  finds  that  telecommuting  preferences  are  nearly  identical  between  men  and   women.                   !"#$%&'()$*)+$%,-%.)/%-*-%)'$)0-1-2$334'-) "')5-".')")/$%6$7)$*)'8-)0&3-)) !"#$ !%#$ &'#$ !(#$ !)#$ !*#$ &+#$ !&#$ !+#$ +*#$ ,#$ %#$ !#$ &#$ '#$ )#$ ++#$ +&#$ -./$0$ -./$1$ 2345$2667.89$ 9$4%2-:);-7-%"6$7"1)<-.-"%28)$7)0-287$1$=()"7>)&'.)?3@"2')&7)'8-)+$%,@1"2-$) A".-:BCC)$D2-)E$%,-%.) :.86$;359$ <.=.>677?@/A$ B.8$C..D$ EFG.$;359$ <.=.>677?@/A$ H.8$C..D$