Presentation Nov
- 1. 2009 - Recruiting smarter with LinkedIn Nov 2009
- 2. Agenda LinkedIn – Professional Networking LinkedIn Talent Advantage Product Specifics Q&A Bert Zevzavadjian LinkedIn Corporate Solutions New York City | Internet Public Profile: http://www.linkedin.com/in/bertzevzavadjian Connections: 409 Recommendations: 6 Email: bzevzavadjian@linkedin.com Phone: 201.290.2902
- 3. The largest global professional network Network Membership & Reach Over 53 million professionals ~2 million new members/mo ~1 new sign-up per second 200 countries English, Spanish, French and German 150 industries Members from all five hundred of the Fortune 500 *As of January, 2009
- 4. LinkedIn Network Demographics Household Income $139k average Age Range 25-54 84% College educated 90% Passive Candidates 90% The network is affluent, influential and passive. Unique Audience Composition by Household Income (USD) Source: Nielson @plan Fall/Winter 2008
- 5. Interesting & Exciting Facts LinkedIn ranked # 53 for traffic worldwide Careerbuilder.com # 386 Monster.com # 472 LinkedIn ranked # 22 in US for traffic Careerbuilder.com # 82 Monster.com # 115 78K+ sites directing traffic to LinkedIn *Source: Alexa.com 10/09
- 6. How Professionals Use LinkedIn Build Your Personal & Professional Brand Strengthen Professional Relationships Share Business Knowledge Hire & Search for Jobs LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts. Example of a member’s LinkedIn home page – a customized professional dashboard
- 7. LinkedIn Talent Advantage is a talent acquisition solution that enables corporate recruiters the ability to find and hire better candidates, faster and more cost-effectively.
- 8. LinkedIn Talent Advantage Product Family Find and engage the best passive candidates with unparalleled search and communication tools. Track for OFCCP compliance Attract the best candidates with precise targeting and viral distribution of job postings Fill urgent positions fast with highly targeted direct InMail® campaigns Develop your employer brand on LinkedIn with dynamic, viewer-aware content Position your company as an employer of choice to high value professionals TALENT ACQUISITION EMPLOYMENT BRAND
- 9. Recruiter Platform Unrestricted Search Return up to 1,000 results. Don’t be limited by your recruiters’ personal third-degree networks Search across the entire LinkedIn network, not just your 3rd degree connections InMails 50 InMails/mo. Guaranteed response, Can be shared, and rollover. Avg. a 30%-50% response. Team Collaboration Organize work, add notes, connect jobs, InMail templates and more.. Data Ownership All activity is owned by company Compliance Built in tracking and reporting OFCCP compliance Unavailable - 3rd Party Agencies & Staffing Firms
- 10. Attract the best candidates with precise matching and effective viral distribution of job postings
- 11. Automated Talent Matching Accurate and well-qualified profile data targets jobs to the right professionals A proprietary matching algorithm auto-generates a list of strong candidates for the position An ad is automatically created and displayed, with 3,000 impressions on LinkedIn, to passive and active candidates with relevant profiles
- 12. Unique Experience for Job Seekers Candidates see how they are connected to the company, recruiter, or hiring manager Gain insight into the company Ask questions of existing employees Better prepare for interviews Quick links to company profiles or LinkedIn ® Custom Company Profiles ™ provide relevant insights
- 13. Powerful Distribution and Referral Hiring Network connections enable effective referral hiring and “super-viral” forwarding Members are notified when there are job openings that are a good fit for professionals they know Referrals are simplified, with packaged messages that can be sent with a single click
- 14. Fill urgent positions fast with highly targeted direct InMail ® campaigns
- 15. Targeted, Relevant Contact Your subject line appears on the candidates’ LinkedIn home page for maximum visibility Your message remains in the candidates’ inbox until they act on it (click or clear)* LinkedIn ® Talent Direct ™ open rates reach up to 44% *Up to 60 days
- 16. Convenient and Relevant to Candidates InMail links to a landing page matching your message to the candidates’ profile Landing page includes banner ad options and prominent call-to-action button for easy response
- 17. Talent Direct Case Studies Objective Industry Subject Line Call-to-Action Open Rate B2B Lead Generation I.T. Services “ Share XYZ Company’s Vision of IT Optimization” “ Download the Whitepaper” 20% B2B Lead Generation Computer Software “ Exclusive Invitation to Join XYZ Industry Executive Group” “ Join Group” 35% Hiring Telecom “ XYZ Company Careers: Retail Sales” “ Apply Now” 31% Hiring Computer Networking “ Careers @ XYZ Company, Bangalore” “ Apply Now” 44% Hiring Computer Software “ Come to XYZ Company in Colorado” “ Apply Now” 33% Boost Event Attendance Internet Consulting “ You are cordially invited to…” “ Click to Learn More” 34%
- 18. Develop your employer brand on LinkedIn with dynamic, viewer-aware content
- 19. Main tab 2 nd tab where your custom content lives SAMPLE PAGE New very visible Module on company page highlights key content and drives traffic to your Custom Company Profile
- 20. Career tab Culture Video Featured Employees Featured Recruiters Interactive Poll Free form Links Jobs (also on main tab) Unique URL Expanded room for messaging Not competing with LinkedIn provided content SAMPLE PAGE
- 21. Various Modules to Differentiate Your Brand Recruitment messaging appeals to candidates on a personal level Employee spotlights introduce peers of related experience Polling invites interaction and engages your candidates immediately Video clips showcase your corporate culture Recruiter Profiles and Career Page links help interested candidates take action Recruitment message Recruiter profiles Employee spotlights Job List & Career page links Interactive Polls Video Clips
- 22. Position your company as an employer of choice to high value professionals
- 23. Raise awareness. Get better leads. Land prized recruits. Accurate, user-generated profile data enables highly targeted and high impact online advertisements that pitch candidates on the uniqueness of your company and its current openings. Target professional segments of high quality candidates Improve candidate perception of your brand as an employer of choice
- 24. Expose Your Company To Relative Candidates Unmatched reach gives your employer brand exposure to the largest professional network of senior, technical and hard-to-find candidates Ads can be targeted by profession, seniority, industry, company size and more, to attract active and passive talent
- 25. Improve Candidate Perception of Your Brand Increase company / brand awareness and image in the minds of passive candidates A less cluttered ad environment ensures your message is seen Stay visible: only 1 advertiser is typically featured per page Limited page graphics make your ad stand out
- 26. LinkedIn Talent Advantage Find and engage the best passive candidates with unparalleled search and communication tools Attract the best candidates with precise targeting and viral distribution of job postings Fill urgent positions fast with highly targeted direct InMail ® campaigns Develop your employer brand on LinkedIn with dynamic, viewer-aware content Position your company as an employer of choice to high value professionals Questions?
Editor's Notes
- #3: <<CUSTOMIZE “MINI PROFILE” BOX WITH YOUR PERSONAL PROFILE INFORMATION – YOU DECIDE HOW MUCH INFO TO PROVIDE, BUT PLEASE STAY TRUE TO OUR BRAND WHEN CUSTOMIZING >>
- #8: LinkedIn Enterprise Solutions focuses exclusively on leveraging LinkedIn’s data and technology assets to create productivity solutions for our enterprise clients LinkedIn has developed a widely used talent acquisition solution that enables corporate recruiters to reduce their cost of finding and hiring the best talent, fast It combines a unique technology platform, available only to our enterprise customers, with the world’s largest pool of passive candidates to deliver massive recruiting advantages to our clients
- #9: LinkedIn Talent Advantage is the overall solution, the over-arching offering that we have that addresses 1) recruiting and talent acquisition, 2) Company/Organization Branding, and 3) Employer Advertising I’ll cover the 5 components that make up our Talent Advantage offering
- #12: Objective: Details of first bullet from overview slide. Whether used alone or in conjunction with LinkedIn® Recruiter™, the LinkedIn® Jobs Network provides unique, efficient distribution for your job postings, and also combines user profile data with network connections to reach active job seekers, as well as qualified candidates who are not looking for new opportunities.
- #13: Objective: Details of second bullet from overview slide. Targeted Distribution Profile data targets jobs directly to professionals with the right experience and qualifications.
- #14: Objective: Details of third bullet from overview slide. Advanced algorithm automatically suggests profiles of potential candidates based on fit to job description. reveal ideal matches among passive candidates.
- #16: Objective: Details of first bullet from overview slide.
- #17: Objective: Details of second bullet from overview slide.
- #18: Objective: Show open rates for comparable solutions. These are actual LinkedIn campaigns from the past and their success rates. Company names are confidential however they are large companies in the industries represented.
- #22: Objective: Details of second bullet from overview slide. Choose from a variety of content modules: Recruitment messaging appeals to prospects on a personal level. Employee spotlights introduce potential peers that a candidate can identify with. Interactive polls engage visitors and provide instant “payoff.” Recruiter Profiles and Career Page links help interested candidates to seek more information. Video clips provide compelling content that showcases your corporate culture.
- #24: Objective: Introduction to Employer Advertising – two bullets detailed in next slides. LinkedIn® Employer Advertising helps build brand value, broadcast openings to job seekers and entice sought-after all-stars from other companies seeking a new challenge. Accurate, user-generated profile data enables highly targeted and impactful advertisements to reach the right candidates in the right context to position current openings and the benefits of working for your company. Gain access to LinkedIn’s select audience of highly skilled, motivated and successful professionals. Unique targeting based on accurate profile data delivers your message to ideal passive and active candidates. Clean, uncluttered layout with fewer ads on the page ensures that your message stands out.
- #25: Objective: Details of first bullet from overview slide. Leverage the power of the network. Your messages and ad placement guided by user profiles, so they’re always relevant. Target Ads by profession, seniority, industry, company size and more to attract active and passive talent.
- #26: Objective: Details of second bullet from overview slide. Clean, uncluttered layout with fewer ads on the page ensures that your message stands out. Skill and profile targeting ensures a less cluttered ad environment to be seen or heard.
- #27: Overview of full product offering.