The document discusses how the Penan people, a nomadic hunter-gatherer tribe in Malaysia, have been deeply affected by deforestation due to logging and palm oil plantations. The dense rainforest they lived in and depended on for food and medicine has been radically altered, making their way of life difficult. It provides an example of the intricate messaging system the Penan people used to discreetly communicate between tribes using arranged sticks and leaves on the forest floor. The document advocates for designing interactions and experiences with subtlety and nuance like this messaging system, rather than following superficial personality-based heuristics that risk becoming inauthentic.