Elements Of Web Strategy
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The document outlines the key elements, concepts, process, and deliverables of website strategy. It discusses concepts like user-centered design, information architecture, and findability. The process involves discovering user needs, planning goals and designs, creating prototypes, and identifying site requirements. Deliverables include website usage analysis, task flows, user personas, and an information architecture.
![Thank You! Ben Zipkin [email_address]](https://image.slidesharecdn.com/elements-of-web-strategy-1203536177719843-4/85/Elements-Of-Web-Strategy-22-320.jpg)
Elements Of Web Strategy
- 1. The Elements of Website Strategy
- 2. The Elements * Concepts & Components * Process * Deliverables
- 5. Concept : Information Architecture
- 9. Process
- 10. The Process 1. Discover 2. Plan 3. Create 4. Identify
- 11. Discover Artifacts: User & Stakeholder Analysis Web Usage Analysis Competitive & Landscape Analysis Needs Assessment
- 12. Plan Artifacts: Approach Definition & Goal Setting Paper Prototyping Brand & Design Strategy User Profiles & Personae
- 13. Create Artifacts: Task Analysis by Persona Complex Prototypes & User Tests Concept Design
- 14. Identify Artifacts: Site Requirements & Spec Prototype User Testing Production Assets
- 15. Deliverables
- 16. Deliverables * Website Usage Analysis * Task Flows * Personae * Information Architecture
- 17. Website Usage Analysis Purpose : Identify trends, patterns, gaps, and behaviors
- 18. Task Flows Purpose : Define desired user behaviors
- 19. Personae Purpose : Define the attributes of critical users and customers
- 20. Information Architecture Purpose : Construct and map the information design.
- 21. Prototypes Purpose : Simulate the experience
- 22. Thank You! Ben Zipkin [email_address]