The document discusses using new media with client communities. It provides a history of the evolution of the web from Web 1.0 to Web 2.0. Web 2.0 is characterized by five pillars: ease of use, trusted networks, citizen journalism, active/passive participation, and media richness. The document also notes who is online - newcomers to Canada, youth, and young adults who expect immediacy, peer networks, and consistency from services. Finally, it outlines some aspects of the next generation, Web 3.0, including open social standards, interoperability, mobility, and accessibility features.