Google Analytics: Q&A
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Google Analytics Q&A provides tips for accessing and using Google Analytics (GA) data. It addresses common questions about tracking specific pages, search terms, comparing content areas on a site, and tracking PDF file views. The document recommends creating advanced segments in GA to compare metrics for different groups of pages or content areas. It also suggests adding a JavaScript event to links to track downloads and views of PDF files in a separate GA profile.
Google Analytics: Q&A
- 1. Google Analytics: Q and A Ben MacNeill, eXtension ben.macneill@extension.org
- 2. Getting Access to GA • Join the eXtension Web Analytics community http://www.extension.org/people/communities/205 • You'll need a Gmail address or an email associated with a Google account
- 3. “I know what search terms people use to get to a specific page. Is there way to get this information for a group of pages?”
- 4. Breaking down the Question Q: How do we find a specific page? A: Look at “Top Content.” Use page filter. Q: Where are the search terms? A: Look at “Entrance Keywords.” Q: How do we get this for a group of pages? A: Create an Advanced Segment.
- 5. “How well is our CoP doing compared to other content areas on extension.org?”
- 6. Breaking down the Question Q: What does it mean to do well? A: Bounce rates? Time on Site? Loyalty? Pages/ visit? Geography? Q: Does it make sense to compare to other content areas? A: Not sure. Probably more useful to compare within your own content. Q: How do you compare? A: Use multiple Advanced Segments.
- 7. “We track PDFs on the site. Is there any way to track views of these files?”
- 8. Breaking down the Question Q: How does GA track pages? A: With a javascript snippet added to each page Q: How can you track files? A: Adding a js event to links. Appends “outgoing” to URL and saves as a page view. Q: How do you see the data? A: In a separate profile: “www.extension.org Outgoing links (not for total page views)”
- 9. Happy Analyzing! • Join the eXtension Web Analytics community http://www.extension.org/people/communities/205 • Questions? There's a group mail list or email me: • web-analytics@lists.extension.org • ben.macneill@extension.org