Video Case Study
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This document summarizes the results and impact of a video series called "Ask A Developer + Mobile Minute" that was created by Mutual Mobile to reinforce their position as a thought leader in mobile development. The series included weekly videos that answered developers' questions and tackled trending mobile topics. It gained over 330,500 views and 113,500 shares and was distributed through partnerships with Mashable and MarketingProfs. The series was also recognized with awards and featured content from major companies.
Video Case Study
- 1. ASK A DEVELOPER + MOBILE MINUTE Reinforcing our position as a thought leader in mobile development RESULTS 330,500+ VIEWS 113,500+ SHARES 6,700+ SUBSCRIBERS NETFLIX DELL CISCO HP JPMORGAN CHASE WELLS FARGO PRUDENTIAL AT&T INTUIT ERICSSON NVIDIA KIMBERLY-CLARK CREDIT SUISSE PRICE WATERHOUSE • Produced three weekly videos — two Ask A Devs, one Mobile Minute • Ask A Dev viewers invited to submit their iOS, Android and mobile web questions • Ask A Dev made in conjunction with Mashable, who featured videos on their site • Minute tackled trending topics in a newsy format, distributed via MarketingProfs • Media outlets ran both series at no charge DIGIDAY VIDEO AWARDS FINALIST; GOLD, CONTENT MARKETING - DAVEY AWARDS; SILVER, BRANDED CONTENT - W3 AWARDS CREATED AT MUTUAL MOBILE BY CHRIS BOYLES | HIRECHRIS.COM