The document discusses Ordz, a new SaaS product that aims to simplify the wholesale ordering and processing workflow for brands and retailers. It will launch a beta version in early 2014 and plans to monetize through monthly subscription fees from brands. Market research showed 20% of companies were ready to subscribe immediately and 50% were interested. The funding requested will allow for an earlier marketing campaign and outsourcing of design/UX work to provide a better product from launch.