2011 03 25_lwc
Download as KEY, PDF0 likes296 views
This document summarizes social media and discusses common misconceptions about it. It defines social media as user-generated content and direct interaction between users. Some examples provided are Facebook, MySpace, Flickr and Twitter. Common myths debunked are that social media is just for teens, requires no user input, can't be trusted as a source of information, and is frivolous. The document also discusses privacy concerns with social media and different types of social network sites like those for social communication, business, content creation and cultural/interest groups.
2011 03 25_lwc
- 1. Understanding Social Media Dr. Cliff Lampe Department of Telecommunication, Information Studies and Media College of Communication Arts and Sciences
- 2. Cliff Lampe Professor in TISM Social Media Director for CAS PhD in Information from $@(&@!# Science of the socio- technical
- 4. What is social media?
- 7. Common characteristics User generated content Direct user-to-user interaction Bundles of applications
- 9. Some fun examples of social media
- 24. Myth: Social media sites are just for teens.
- 25. Myth: All we have to do is create the site, and people will fill in the content.
- 26. Myth: You can’t trust the information in sites like Wikipedia
- 27. Myth: Social media is just a fad
- 28. Myth: Social media is only for narcissistic people
- 29. What are social network sites? A nerdy definition
- 32. Types of SNS Social communication Facebook, MySpace, Bebo, SkyRock Business solutions Beehive, LinkedIn Content creation Flickr, Fotolog, Last.fm Mobilization Mybarackobama, care2give, modestneeds Cultural affinity Blackplanet, migente, asianavenue Interest affinity MyChurch, Couchsurfing, librarything, PatientsLikeMe
- 33. Social Network Sites Profile List of Friends Ability to see the Friends of others
- 41. 8% of online Americans use Twitter 4% use location based services 71% seek health info online 93% of college students use Facebook
- 47. Privacy
- 51. In reality... Very few negative stories (that don’t involve true stupidity) Privacy controls are actually powerful and available We tend to sell our privacy for cookies Facebook knows to wait out the storm
- 52. The meaning of “Friends”
- 54. In reality... People are mostly “friending” people they know SNS is most useful for casual friends, rather than close friends Reduces cost of maintaining a broader, deeper network
- 55. This is all just frivolous.
- 56. In reality... Never underestimate the value of frivolity There are *many* types of uses of SNS, some very serious Don’t forget the wide ecology of social network sites
- 58. Some social media excursions at MSU
Editor's Notes
- #2: \n
- #3: \n
- #4: \n
- #5: \n
- #6: \n
- #7: \n
- #8: \n
- #9: \n
- #10: \n
- #11: \n
- #12: \n
- #13: \n
- #14: \n
- #15: \n
- #16: \n
- #17: \n
- #18: \n
- #19: \n
- #20: \n
- #21: \n
- #22: \n
- #23: \n
- #24: \n
- #25: \n
- #26: \n
- #27: \n
- #28: \n
- #29: \n
- #30: \n
- #31: \n
- #32: \n
- #33: \n
- #34: \n
- #35: \n
- #36: \n
- #37: \n
- #38: \n
- #39: \n
- #40: \n
- #41: \n
- #42: \n
- #43: \n
- #44: \n
- #45: \n
- #46: \n
- #47: \n
- #48: \n
- #49: \n
- #50: \n
- #51: \n
- #52: \n
- #53: \n
- #54: \n
- #55: \n
- #56: \n
- #57: \n
- #58: \n
- #59: \n
- #60: \n
- #61: \n
- #62: \n
- #63: \n
- #64: \n
- #65: \n