Digipack Comparison
- 1. Before After With our first draft, we had the image on the left overlapping the artist making the poster appear fairly tacky and almost ‘stuck on’ We felt we needed to change this hindrance so that the poster was consistent in both appearance and tidiness. We reduced the size of the digipack image on the right making it appear more efficient The Brit awards icon on the first draft was too large and was, in once, shadowing the key marketing tool which is the artists name. We decided to move this icon to the bottom right of our finalised digipack so that audiences could clearly see the artists name. Small details were crucial to alter so that the poster appeared genuine and professional. Small details included the Spotify logo which was not in line with the apple music symbol. Yes this may be a very subtle refinement, however we feel that every specific factor must be correct as this is a marketing tool in which we must try and attract as many consumers as possible Much of the wording was altered on our poster. This was done so that the rule of thirds made the artists name stand out clearly. Usually, a consumer begins reading from top to bottom. By having Jack Garratt’s name as a prominent feature, this means our target audience will be immediately informed of who he is and of his current workings. By having the lettering more spaced out, this means we are also not over-loading our audience with too much information. The left digipack was too crammed and so we altered this. Simplicity is key as this is a recurrent theme in my advert research