Marketing Objectives Mud Map
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This document provides a summary of marketing activities and objectives, including: - Developing brand identity materials like logos and brochures - Creating a marketing action plan with timelines, costs, and objectives - Researching target markets and how to reach them - Setting metrics to measure business success - Developing marketing strategies around lead generation, sales, and customer loyalty
Marketing Objectives Mud Map
- 1. Subcontractors Creative packaging and distribution Merchandise Website Logo Font Brand identity List of activities with owners and timelines, costs to Character Your brand and marketing materials Tactics meet your marketing objectives Marketing Action Plan and Objectives Strategies Brochures deliverables Communication Staff interaction Research Profile target markets for each service or product offering Existing clients Cost of sale Sales Know where to find them refine advertising Lost deals Repeat business Offers Your ideal customer Know what they want Referrals Set up metrics to measure what success looks like for your business Marketing Objectives Information Metrics Profit Blog Revenue Effective Sales and follow up Email Cost of a lead Know how they want to communicate Leads Mail Face to face Close loop marketing Lead generation programs Testimonials Sales funnel Develop a reputation Referral WOM seek accreditation Industry recognition Database to capture information CRM to capture information Establishing your expertises and positioning Awards Using information about your customers to offer PR them appropriate information or services Program to grow loyalty Editorial coverage in relevant press Building long term core relationships Advertise your expertise Directories Segment your database to have the right "touch" with each customer segment depending on set Online Listings Sales strategy to build net customer value critieria. Lead scoring Ads SEO Produced by Brand promise What your ideal customer can hold you accountable for Unique selling proposition to each target market What you want your customer know is the key offer to them from you Your core marketing message show your customers how you solve problems, Proof points create solutions with your core offering Marketing Objectives Mud Map.mmap - 28/04/2009 - Mindjet