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Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics

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This document discusses how offline customer conversions and purchases can be tracked and connected to online campaigns and activity. It explains that offline conversion data can be connected to online signup campaigns and dimensions like location, device, and platform can provide greater insights. CRM integration and advanced audience segmentation allows tracking of individual customer activity both online and offline.

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Related topics:
Web Analytics Overview • Google Analytics
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Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
What makes it different? • • – – – –
1. Offline Conversions Campaign Online signup Instore Purchase
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
2. Allsorts of Dimensions • – – – –
2. Allsorts of Dimensions • •
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
3. CRM
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
3. CRM • •
4. Wider Advanced Segments • – – –
4. Wider Advanced Segments • – – – – –
5. Individual & Personal Activity
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Simple as that?
Not quite • • • • •
Big deal? • • •
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics

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Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics

Editor's Notes

  • #3: 2005 launch – all over world – rio and london tonight