Base Homework
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The document discusses the design of Tesco.com and how it was created with the goal of maximizing profit. It notes that small increases in load time can negatively impact profits, so the website was designed and optimized for speed. Various technologies and elements were evaluated based on whether they would encourage more customer spending.
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Base Homework
- 1. Base
- 2. Tesco.com
- 3. The aim of a company: to create profit
- 4. The aim of a website: to create profit
- 5. Tesco.com is designed to create profit
- 6. The decision-making process was led by the question: Will this get people spending money?
- 7. What affects bounce rate? Visual design? Web technologies? Copy? SEO?
- 8. Loading...
- 10. Science 10s 1s 0.1s
- 11. Amazon 100ms increase in load time = 1% profit lost
- 12. Speed Server: 20% Client: 80%
- 13. jQuery plugins, social media sharing buttons, animations, effects, background images, CSS fonts, WebGL, Flash, lightboxes, Twitter feeds, custom scrollbars, WebSockets, SEO- led copy, style switching widgets...
- 14. Tesco's brand: FAST