Getting Started with Facebook Live Streaming
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The document discusses the importance of live streaming on Facebook, highlighting that users prefer live video content which garners more engagement and organic reach. It provides various strategies for utilizing Facebook Live for businesses, including teaching, showcasing products, and engaging with audiences through Q&A sessions. The key points emphasize consistency, authenticity, and providing value to build a loyal following.
Getting Started with Facebook Live Streaming
- 2. Dave Curlee
- 5. WHAT’S THE DEAL WITH ALL THE FB LIVE STUFF? ARE YOU LIVE STREAMING YET?
- 6. MEDIA IS THE HEART OF OUR COMMUNICATION
- 9. EVERYONE IS ON FACEBOOK…. BASICALLY ▸ Facebook has over 8 Billion video views per day ▸ People spend 3x longer watching LIVE video compared to standard uploaded or linked video ▸ The number of videos posted per person increased by 75% in 2015 (we just finished 2016….) ▸ Video posts have a 135% greater organic reach than photo posts — we share vids more than pics ▸ 2015 - Facebook users have watched more than 1 million hours via Samsung VR gear — VR / 360 is here to stay.
- 10. FACEBOOK NOTIFIES YOUR FRIENDS AND FOLLOWERS WHEN YOU GO LIVE!
- 11. VIEWERS TALK TO YOU
- 12. WHAT CAN WE DO WITH LIVE?
- 13. TEACH ▸ Product demo ▸ How your product solves X problem - one per week ▸ Showcase how clients are using your service to solve their problems ▸ Q&A from users
- 14. BUILD / SHARE YOUR COMPANY CULTURE ▸ Restaurant / Eatery / Bakery ▸ Behind the scenes in the kitchen with the Chef ▸ How-to make a dish ▸ Live cooking lessons - styles
- 15. AUTO SERVICE / MECHANIC ▸ Live video with mechanic showing basic mechanical repair ▸ Tire change ▸ Battery replacements / testing ▸ Live Q&A - Ask the Mechanic
- 16. SERVICE INDUSTRY - ACCOUNTANT, LAWYER ETC ▸ Live Q&A Sessions ▸ Showcase YOUR clients to the community ▸ Interview industry experts
- 17. CHURCHES / FAITH-BASED ORGANIZATIONS ▸ Live Stream worship services / bible studies ▸ Q&A with the pastor ▸ “What’s going on RIGHT NOW”
- 18. FACEBOOK LIVE STRATEGY ▸ Live video is a marketing tool / strategy ▸ 1. BE CONSISTENT — people will come more often, when they know you’ll be there. You become part of their day. ▸ 2. PROVIDE VALUE — DO NOT SELL - Be authentic. Fake shows up REAL CLEAR. ▸ Help. Solve small problems common to your niche — you become a resource. ▸ 3. Have a call to action towards the end — drive to a lead magnet. ▸ 4. Do random streams throughout the week — “here’s what I’m doing right now”
- 19. KNOW LIKE TRUST
- 21. SELFIE MODE
- 22. INDIE MODE
- 23. DESKTOP MODE
- 24. BROADCAST MODE