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Principles of Microeconomics
2
INTRODUCTION TO ECONOMICSINTRODUCTION TO ECONOMICS
CHAPTER 1
. . . The word economy comes from a Greek
word for “one who manages a household.”
• The study of how scarce, or limited, resources
are used to satisfy unlimited wants and needs.
• The study of how people make decision in a
world of scarcity.
Economy. . .
Chapter   1 introduction to micro & macroeconomics 1
© 2007 Thomson South-Western
ECONOMICS RESOURCES & FACTORS
© 2011 Cengage South-Western
© 2007 Thomson South-Western
Types of goods
1)ECONOMICS GOODS
Supply is limited
Involves price and opportunity cost
Divided into two:
a)Consumer goods gives satisfaction to
customers
-Long lasting- Radio, car
- Not long lasting(perishable) – Food, fruits
© 2007 Thomson South-Western
• Capital goods
-To produce other goods – machinery, factory
2) FREE GOODS
From nature and can be obtained without cost
Unlimited supply so there is no price and the
opportunity cost is zero.
Essential to human e.g air and water.
There is some cost involved because of
pollution.
© 2007 Thomson South-Western
3)PUBLIC GOODS
Owned by the government, paid from tax
payers’ money e.g. public road, light house.
Everyone can use them and we cannot exempt
anyone from using them.
4)PRIVATE GOODS
Owned by individual or companies.
Others get to use them if they pay or allowed
by the owner e.g:House, car,highway
© 2007 Thomson South-Western
SUMMARY
ECONOMICS
GOODS
FREE GOODS PUBLIC GOODS
SUPPLY Private sector Nature Government
PRICE/COST √ X X
OPPORTUNITY
COST
√ X √
EXAMPLE
© 2007 Thomson South-Western
WHAT IS SCARCITY?
• The limited/scarce products and services that
can be produced to satisfy the unlimited
needs/desires of humans.
• This problem comes about due to the limited
economic resources.
© 2007 Thomson South-Western
WHAT IS CHOICE?
• The problem of scarcity leads to choice.
• Humans should make a choice between
products and services that are needed and also
decided on current or future consumption.
• The consumer will make the efficient/effective
choice in order to maximize their satisfaction.
• The producer will make choices or decisions
to produce products and services using the
limited resources in order to maximize their
profits.
© 2007 Thomson South-Western
WHAT IS OPPORTUNITY COST?
• Choice will lead to opportunity cost.
• Second best product or services that we let go
in order to obtain the best product or services.
• E.g: We assume the government has RM2
million to build either a hospital or a school. If
the government use the money to build a
school, the opportunity cost would be the
hospital.
• It exist due to the scarcity of resources.
© 2007 Thomson South-Western
• Decisions require comparing costs and
benefits of alternatives.
• Whether to go to college or to work?
• Whether to study or go out on a date?
• Whether to go to class or sleep in?
• The opportunity cost of an item is what you
give up to obtain that item.
© 2007 Thomson South-Western
PRODUCTION POSSIBILITIES CURVE (PPC)
• PPC is used to explain scarcity, choice and opportunity cost.
• PPC shows the various possible combinations of goods
produces within a specific time with given resources and
technology.
• Assumption of PPC:
1) There are only two goods.
2) Factors of production cannot be further increased.
3)Level of technology is fixed and stagnant.
4)The economy has achieved maximum efficiency (full
employment)
© 2007 Thomson South-Western
Example:
A country produces milk powder and bottle making machines.
Milk powder is a consumer good whereas the bottle making
machine is capital good.
PRODUCTION
POSSIBILITY
MILK POWDER
(‘000 KG)
BOTTLE
MACHINE
(UNIT)
A 15 0
B 14 1
C 12 2
D 9 3
E 5 4
F 0 5
© 2007 Thomson South-Western
Milk powder
Bottle Machine
© 2007 Thomson South-Western
EXPLAINATION OF PPC
ON THE PPC
• Points A to F are the best possible combinations of
resources to enable full utilization and to ensure the
country is at full employment.
• If all the resources are used to produce milk powder
only , 15,000 kg of milk bottle will be produced.
• If all resources are used to produce bottle machine
only, 5 bottle machines will be produced.
• Points A to F shows choice.
© 2007 Thomson South-Western
INSIDE THE PPC
• Any point inside the PPC is attainable (Point Y)
• Attainable means it is possible to produce both the
goods.
• Points inside PPC show wastage of resources because
the production has not reached its maximum capacity.
© 2007 Thomson South-Western
OUTSIDE PPC
• Any point outside the PPC is unattainable (point Z)
• Unattainable means it is not possible to produce both
the goods.
• points outside PPC show scarcity where the country
is unable to meet production due to limited resources
and technology.
© 2007 Thomson South-Western

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Chapter 1 introduction to micro & macroeconomics 1

  • 3. . . . The word economy comes from a Greek word for “one who manages a household.” • The study of how scarce, or limited, resources are used to satisfy unlimited wants and needs. • The study of how people make decision in a world of scarcity. Economy. . .
  • 5. © 2007 Thomson South-Western ECONOMICS RESOURCES & FACTORS © 2011 Cengage South-Western
  • 6. © 2007 Thomson South-Western Types of goods 1)ECONOMICS GOODS Supply is limited Involves price and opportunity cost Divided into two: a)Consumer goods gives satisfaction to customers -Long lasting- Radio, car - Not long lasting(perishable) – Food, fruits
  • 7. © 2007 Thomson South-Western • Capital goods -To produce other goods – machinery, factory 2) FREE GOODS From nature and can be obtained without cost Unlimited supply so there is no price and the opportunity cost is zero. Essential to human e.g air and water. There is some cost involved because of pollution.
  • 8. © 2007 Thomson South-Western 3)PUBLIC GOODS Owned by the government, paid from tax payers’ money e.g. public road, light house. Everyone can use them and we cannot exempt anyone from using them. 4)PRIVATE GOODS Owned by individual or companies. Others get to use them if they pay or allowed by the owner e.g:House, car,highway
  • 9. © 2007 Thomson South-Western SUMMARY ECONOMICS GOODS FREE GOODS PUBLIC GOODS SUPPLY Private sector Nature Government PRICE/COST √ X X OPPORTUNITY COST √ X √ EXAMPLE
  • 10. © 2007 Thomson South-Western WHAT IS SCARCITY? • The limited/scarce products and services that can be produced to satisfy the unlimited needs/desires of humans. • This problem comes about due to the limited economic resources.
  • 11. © 2007 Thomson South-Western WHAT IS CHOICE? • The problem of scarcity leads to choice. • Humans should make a choice between products and services that are needed and also decided on current or future consumption. • The consumer will make the efficient/effective choice in order to maximize their satisfaction. • The producer will make choices or decisions to produce products and services using the limited resources in order to maximize their profits.
  • 12. © 2007 Thomson South-Western WHAT IS OPPORTUNITY COST? • Choice will lead to opportunity cost. • Second best product or services that we let go in order to obtain the best product or services. • E.g: We assume the government has RM2 million to build either a hospital or a school. If the government use the money to build a school, the opportunity cost would be the hospital. • It exist due to the scarcity of resources.
  • 13. © 2007 Thomson South-Western • Decisions require comparing costs and benefits of alternatives. • Whether to go to college or to work? • Whether to study or go out on a date? • Whether to go to class or sleep in? • The opportunity cost of an item is what you give up to obtain that item.
  • 14. © 2007 Thomson South-Western PRODUCTION POSSIBILITIES CURVE (PPC) • PPC is used to explain scarcity, choice and opportunity cost. • PPC shows the various possible combinations of goods produces within a specific time with given resources and technology. • Assumption of PPC: 1) There are only two goods. 2) Factors of production cannot be further increased. 3)Level of technology is fixed and stagnant. 4)The economy has achieved maximum efficiency (full employment)
  • 15. © 2007 Thomson South-Western Example: A country produces milk powder and bottle making machines. Milk powder is a consumer good whereas the bottle making machine is capital good. PRODUCTION POSSIBILITY MILK POWDER (‘000 KG) BOTTLE MACHINE (UNIT) A 15 0 B 14 1 C 12 2 D 9 3 E 5 4 F 0 5
  • 16. © 2007 Thomson South-Western Milk powder Bottle Machine
  • 17. © 2007 Thomson South-Western EXPLAINATION OF PPC ON THE PPC • Points A to F are the best possible combinations of resources to enable full utilization and to ensure the country is at full employment. • If all the resources are used to produce milk powder only , 15,000 kg of milk bottle will be produced. • If all resources are used to produce bottle machine only, 5 bottle machines will be produced. • Points A to F shows choice.
  • 18. © 2007 Thomson South-Western INSIDE THE PPC • Any point inside the PPC is attainable (Point Y) • Attainable means it is possible to produce both the goods. • Points inside PPC show wastage of resources because the production has not reached its maximum capacity.
  • 19. © 2007 Thomson South-Western OUTSIDE PPC • Any point outside the PPC is unattainable (point Z) • Unattainable means it is not possible to produce both the goods. • points outside PPC show scarcity where the country is unable to meet production due to limited resources and technology.
  • 20. © 2007 Thomson South-Western