[Digital First 2016] Personal branding and profiling 2.0: how the social Web changed the rules
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The document discusses the rapid transformation of the world through digital advancements, highlighting the importance of digital capital and reputation in the current economy. It emphasizes the need for trust and personal branding in navigating online interactions and maintaining authenticity. As digital experiences evolve, individuals must invest in their personal brand to leverage the opportunities presented by this digital landscape.
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[Digital First 2016] Personal branding and profiling 2.0: how the social Web changed the rules
- 6. 6 HOW HAVE WE COME HERE?
- 7. 7 Early 2000 to now 2007 to now 2G, 3G, 4G… 5G CONVERSATIONAL WEB MOBILITY INTERNET ACCESS+ +
- 8. 8
- 11. 11 BIG DATA
- 12. 12 THE INTERNET IS HERE TO STAY, SO IS YOUR DIGITAL CAPITAL.
- 13. 13
- 16. $26 billion
- 18. MOTIVATION EVOLUTION IN SOCIAL MEDIA USE SINCE 2014 (GWI)
- 20. 20 THREATS
- 22. THIS BOOK IS NOT SUPPOSED TO BE AN INSTRUCTION MANUAL.
- 23. 23 PROTECTING YOUR DIGITAL CAPITAL IS BECOMING INCREASINGLY IMPORTANT.
- 24. 24 OPPORTUNITIES
- 25. 25
- 26. 26 THE CURRENCY OF THE NEW ECONOMY = TRUST BETWEEN STRANGERS Rachel Botsman
- 28. 28 ONLINE
- 29. 29 PEOPLE DO BUSINESS WITH PEOPLE.
- 31. 31 SO, WHY A PERSONAL BRAND?
- 33. 33 WHAT IS YOUR REPUTATION CAPITAL?
- 34. 34 TO MEET EACH OTHER’S NEEDS, EACH NEEDS TO BE FOUND, SEEN and IN TOUCH.
- 35. 35 ? ? ? ? PERSONAL VALUE PROPOSITION MAKE A DIFFERENCE SKILLS AND ABILITIES WOW EFFECT
- 36. 36
- 37. 37 AUTHENTICITY
- 38. 38 QUALITY
- 40. 40 ANTICIPATION
- 41. 41 « Your brand is what Google says your brand is. » ~Chris Anderson
- 42. 42 INVEST IN YOUR PERSONAL BRAND ONLINE AS A SIGNIFICANT POTENTIAL VALUE.
- 43. THERE IS NOT A SINGLE HUMAN EXPERIENCE THAT WON’T BE TRANSFORMED BY DIGITAL.
- 44. 44 We are pathfinders denys@reputation365.eu +32 (0) 487 42 98 82 www.reputation365.eu linkedin.com/in/denysmalengreau twitter.com/D_MLG Thank you! CONTACT SOCIAL MEDIA