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A practical introduction to 
starting a creative business
(or all the things I wish
people had told me about
when I was 26).
I am not a lawyer
or accountant.

Do your own research!
Alexandra Deschamps-Sonsino
alex@designswarm.com
@iotwatch on twitter & insta
I don’t use Facebook
About me

Industrial & interaction designer
First UK distributor of the Arduino
A practical introduction to starting a creative business
About me

Founder of Good Night Lamp
Who are you?

What brought you here today?
What has prevented you 
from opening a business?

What are you worried about?

What scares you?
I currently own

2 UK businesses
1 US subsidiary 
1 Estonian business
I currently own

2 UK businesses
Designswarm Industries Ltd
Good Night Lamp Ltd
1 US subsidiary
Designswarm Industries Inc.
1 Estonian business
Designswarm Industries OU
Before that

3 UK business which were dissolved
Tinker.it Ltd
(2007-2010)
Anything Labs Ltd
(2013-2015)
The Internet of People Ltd
(2013-2014)
A business is a Welsh blanket.

It protects you from the elements.
A business is a Welsh blanket.

It protects you from personal bankruptcy.

It allows you to work with very big companies.

How it does doesn’t affect your 
personal credit score.
A business is a box.

It’s a good way to work with people
you’ve never worked with before 
in a structured environment
where the risk is managed.
A business is cheap & 
easy to set up.

It is also easy to close down.
Your best friends when running a business:

Your accountant
Your bookkeeper
Your accounting software
A good filing system
A good binder

HMRC & Companies House
Your accountant can take care of:

Your registration
Your VAT returns (if you earn over £70K) every quarter
Your End of year accounts
Your Corporation tax return
Your Payroll (if you have employees)
Your personal tax return (£0)
A bookkeeper can take care of:

Collecting & sorting all your receipts
Putting them into your accounting software
Have everything up to date for your VAT returns

You can also decide to do this yourself
Accounting software online will help you:

Invoice your clients online easily
Keep an eye on your sales & expenses
Keep an eye on VAT returns
Keep an eye on how well your business is doing
A good filing system that you keep safe:

Sort your receipts by month in an expanding file.
Buy one for every year.
Store them with lovespace as you have to keep records
for 6 years after you close a company.
What do you need to do?

Your registration
Your VAT returns (if you earn over £70K) every quarter
Your End of year accounts
Your Corporation tax return
Your Payroll (if you have employees)
Your personal tax return (£0)
Register a company

Companies House website
Costs £100 or £200+ with an accountant

You can be using a different name than the name you 
register with. This is called your trading name.

Let’s look for a name for your company!
Getting a business bank account

Try HSBC especially if you think you’ll do business
internationally.

Make an appointment with a business
banking advisor.

Come with your ID, proof of address, 
registration documents and business plan printed out.
Getting a VAT number.

You don’t have to register for VAT if your turnover is
less than £85 000.

You can only register for VAT if you have a bank account
as HMRC will pay into (or take from) 
your account auto-magically.
VAT

VAT is 20% that you add on top of your services.

VAT you owe every quarter is calculated by:
VAT you charged-VAT you paid (from your suppliers).
How to manage VAT payments

Keep a savings account with 40% of money coming in
to cover what you might owe in VAT and corporation tax.
End of year accounts

You file accounts for the year prior. 
In December, I filed accounts for 2016.

So you need to hold on to your savings for that year
for a long time. 

Check your accounting software as you go!
Corporation tax

20% of your profits that year which you will need to 
pay to HMRC.

You can ask for a delay in paying this, just call them.
Your personal tax return

Ideally you are an employee of your own company
so you get your P45s, a pension, PAYE and NI paid
for you by the company.

This means you will get a symbolic salary under
the minimum taxable income so you don’t pay 
taxes twice!
Insurance

As a business you can get Indemnity insurance 
and employee liability insurance. 

Many large businesses need this to work with you.

It might cost you £79+/mo
Funding

European & Innovate UK funding are open
to registered companies. 

There is tax relief for your R&D work.
Selling to the US

You can set up a subsidiary of your UK business in 
the US using Atlas Stripe service. 
You get a bank account with the digital bank Silicon
Valley Bank and your business is based in Delaware.
Brexit!

We will become 20% more expensive as we 
will have to charge VAT to European customers.
E-Estonia

Estonia has a e-citizen program that lets you set up 
a company in Estonia and set up a bank account
online using digital banks.
Shutting down a company

You can close a company in writing if you don’t
owe anyone any money. 

You can let it become dormant.

You can dissolve a company with an insolvency 
company if you have debts you can’t manage.
This will cost you around £5-6K.
Questions?

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A practical introduction to starting a creative business

  • 1. A practical introduction to starting a creative business
  • 2. (or all the things I wish people had told me about when I was 26).
  • 3. I am not a lawyer or accountant. Do your own research!
  • 4. Alexandra Deschamps-Sonsino alex@designswarm.com @iotwatch on twitter & insta I don’t use Facebook
  • 5. About me Industrial & interaction designer First UK distributor of the Arduino
  • 7. About me Founder of Good Night Lamp
  • 8. Who are you? What brought you here today?
  • 9. What has prevented you from opening a business? What are you worried about? What scares you?
  • 10. I currently own 2 UK businesses 1 US subsidiary 1 Estonian business
  • 11. I currently own 2 UK businesses Designswarm Industries Ltd Good Night Lamp Ltd 1 US subsidiary Designswarm Industries Inc. 1 Estonian business Designswarm Industries OU
  • 12. Before that 3 UK business which were dissolved Tinker.it Ltd (2007-2010) Anything Labs Ltd (2013-2015) The Internet of People Ltd (2013-2014)
  • 13. A business is a Welsh blanket. It protects you from the elements.
  • 14. A business is a Welsh blanket. It protects you from personal bankruptcy. It allows you to work with very big companies. How it does doesn’t affect your personal credit score.
  • 15. A business is a box. It’s a good way to work with people you’ve never worked with before in a structured environment where the risk is managed.
  • 16. A business is cheap & easy to set up. It is also easy to close down.
  • 17. Your best friends when running a business: Your accountant Your bookkeeper Your accounting software A good filing system A good binder HMRC & Companies House
  • 18. Your accountant can take care of: Your registration Your VAT returns (if you earn over £70K) every quarter Your End of year accounts Your Corporation tax return Your Payroll (if you have employees) Your personal tax return (£0)
  • 19. A bookkeeper can take care of: Collecting & sorting all your receipts Putting them into your accounting software Have everything up to date for your VAT returns You can also decide to do this yourself
  • 20. Accounting software online will help you: Invoice your clients online easily Keep an eye on your sales & expenses Keep an eye on VAT returns Keep an eye on how well your business is doing
  • 21. A good filing system that you keep safe: Sort your receipts by month in an expanding file. Buy one for every year. Store them with lovespace as you have to keep records for 6 years after you close a company.
  • 22. What do you need to do? Your registration Your VAT returns (if you earn over £70K) every quarter Your End of year accounts Your Corporation tax return Your Payroll (if you have employees) Your personal tax return (£0)
  • 23. Register a company Companies House website Costs £100 or £200+ with an accountant You can be using a different name than the name you register with. This is called your trading name. Let’s look for a name for your company!
  • 24. Getting a business bank account Try HSBC especially if you think you’ll do business internationally. Make an appointment with a business banking advisor. Come with your ID, proof of address, registration documents and business plan printed out.
  • 25. Getting a VAT number. You don’t have to register for VAT if your turnover is less than £85 000. You can only register for VAT if you have a bank account as HMRC will pay into (or take from) your account auto-magically.
  • 26. VAT VAT is 20% that you add on top of your services. VAT you owe every quarter is calculated by: VAT you charged-VAT you paid (from your suppliers).
  • 27. How to manage VAT payments Keep a savings account with 40% of money coming in to cover what you might owe in VAT and corporation tax.
  • 28. End of year accounts You file accounts for the year prior. In December, I filed accounts for 2016. So you need to hold on to your savings for that year for a long time. Check your accounting software as you go!
  • 29. Corporation tax 20% of your profits that year which you will need to pay to HMRC. You can ask for a delay in paying this, just call them.
  • 30. Your personal tax return Ideally you are an employee of your own company so you get your P45s, a pension, PAYE and NI paid for you by the company. This means you will get a symbolic salary under the minimum taxable income so you don’t pay taxes twice!
  • 31. Insurance As a business you can get Indemnity insurance and employee liability insurance. Many large businesses need this to work with you. It might cost you £79+/mo
  • 32. Funding European & Innovate UK funding are open to registered companies. There is tax relief for your R&D work.
  • 33. Selling to the US You can set up a subsidiary of your UK business in the US using Atlas Stripe service. You get a bank account with the digital bank Silicon Valley Bank and your business is based in Delaware.
  • 34. Brexit! We will become 20% more expensive as we will have to charge VAT to European customers.
  • 35. E-Estonia Estonia has a e-citizen program that lets you set up a company in Estonia and set up a bank account online using digital banks.
  • 36. Shutting down a company You can close a company in writing if you don’t owe anyone any money. You can let it become dormant. You can dissolve a company with an insolvency company if you have debts you can’t manage. This will cost you around £5-6K.