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Guilder
               Simple iTunes based Payments




2010   2   2
The Problem


               Pulling out the credit card sucks
               Can YOU remember your Paypal password?




2010   2   2
Guilder


               Simple payments
               No credit cards, no paypal, no shopping carts
               All you need is an iTunes account.




2010   2   2
Happy Land




2010   2   2
In-app purchase
2010   2   2
Guilder
               Use Apple’s platform for coupon payments
               API and widgets for coupon distributors on
               guilderapp.com
               Paypal integration for coupon distributors
               Use shortened payment URLs
               Re-purposing the name of an old currency in
               the Netherlands, the Guilder


2010   2   2
Pitfalls


               Apple can kill your business any time.
               Appstore payment practicalities, apple gets a
               cut of the purchase.




2010   2   2
Opportunities


               You can charge your coupon distributors,
               revenue from the get-go.
               Early buyout by Paypal / Apple?




2010   2   2

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Guilder

  • 1. Guilder Simple iTunes based Payments 2010 2 2
  • 2. The Problem Pulling out the credit card sucks Can YOU remember your Paypal password? 2010 2 2
  • 3. Guilder Simple payments No credit cards, no paypal, no shopping carts All you need is an iTunes account. 2010 2 2
  • 6. Guilder Use Apple’s platform for coupon payments API and widgets for coupon distributors on guilderapp.com Paypal integration for coupon distributors Use shortened payment URLs Re-purposing the name of an old currency in the Netherlands, the Guilder 2010 2 2
  • 7. Pitfalls Apple can kill your business any time. Appstore payment practicalities, apple gets a cut of the purchase. 2010 2 2
  • 8. Opportunities You can charge your coupon distributors, revenue from the get-go. Early buyout by Paypal / Apple? 2010 2 2