07 Improve Direct Mail Response
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Promotional products can improve direct mail response rates and lead conversion. A study found that including a promotional product with a direct mail campaign increased response rates by 50% and generated four times as many responses compared to a sales letter alone. Promotional products also reduced the cost per response by two-thirds. These items are useful to recipients and repeat the company's message many times without additional advertising costs. The document provides an overview of promotional products and their ability to promote brands and improve marketing campaigns.
07 Improve Direct Mail Response
- 1. The Power of Promotional Products Promotional Products Association International
- 2. Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. What are Promotional Products?
- 3. Improve Direct Mail Response Rates with Promotional Products The use of promotional products in conjunction with a sales letter can make a significant difference in direct mail response rates. The use of promotional products can also improve a business’ effectiveness in converting leads to sales appointments. A 1992 study by Silver Marketing Group
- 4. Findings * In terms of appointments secured
- 5. The inclusion of a Promotional Product to a mail promotion increased the response rate by 50% The use of Promotional Products as an incentive to respond generated four times as many responses as a sales letter alone The use of a Promotional Product as an incentive to respond reduced the cost per response by two- thirds.
- 6. The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. The information contained within this presentation will provide a greater knowledge of promotional products, the industry and its applications.
- 7. This information has been made available to you courtesy of Promotional Products Association International and Dynamic Image Marketing Systems, Inc. For more Information contact: Dynamic Image Marketing Systems, Inc 1465 Sand Hill Rd Ste 1017 Candler, NC 28715 828.687.1893 - www.dynamicimage.biz