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How to Write a Business Plan Step by Step
The Business Plan Components
1. An Executive Summary
2. Your Company Description
3. Products and Services
4. Company Marketing Plan
5. Operational Plan
6. Management & Organization
7. Startup Expenses & Capitalization
8. Financial Plan
9. Additional Appendices
The Executive Summary should briefly explain each of the below.
1. An overview of your business idea
2. A description of your product and/or service.
3. Your goals for the business.
4. Your proposed target market.
5. Your competition and what differentiates your business
6. Your management team and their prior experience.
7. Financial outlook for the business.
An Executive Summary
This section explains the basic
elements of your business:
1. Business Name
2. Company Mission Statement
3. Company Philosophy/Values
4. Company Vision
5. Goals & Milestones
6. Target Market
7. Industry/Competitors
8. Legal Structure/Ownership
Your Company Description
This section expands on the basic information
about your products and services
1. Your company’s products and/or services.
2. The problem the product or service solves
3. Any proprietary features that give you a competitive
advantage
4. How you will price your product or service
Products and Services
This section includes:
1. Market research
2. Barriers to entry
3. Threats and opportunities
4. Product/service features and benefits
5. Target customer
6. Key competitors
7. Positioning/Niche
8. How you will market your product/service
9. Promotional budget
10. Pricing
11.Location or proposed location
12.Distribution channels
13.12-month sales forecast
Marketing Plan
This section explains the daily operation
of your business:
1. Production
2. Quality control
3. Location
4. Legal environment
5. Personnel
6. Inventory
7. Suppliers
8. Credit policies
Operational Plan
This section should give readers an
understanding of the people behind your
business, their roles and responsibilities, and
their prior experience:
1. Biographies
2. Gaps
3. Advisors
4. Advisors
Management & Organization
In this section, detail the expenses
involved in opening for business and how
much capital you’ll need:
1. Start-Up Expenses
2. Opening Day Balance Sheet
3. Personal Financial Statement
Startup Expenses & Capitalization
Include the following:
1. 12-month profit & loss projection
2. Optional: 3-year profit & loss projection
3. Cash flow projection
4. Optional: 3-year cash flow statement
5. Projected balance sheet
6. Break-even calculation
7. Use of capital
Financial Plan
Below are some elements many business
owners include in their Appendices.
1. Agreements
2. Intellectual property
3. Resumes of owners/key employees
4. Advertising/marketing materials
5. Public relations/publicity
6. Blueprints/plans
7. List of equipment
8. Market research studies
9. List of assets that can be used as
collateral
Additional Appendices
The Ultimate Business Plan Template
Download the ultimate business plan template:
https://ehopper.com/guides/guide-the-ultimate-business-plan-
template/
212-651-8911
sales@ehopper.com
www.ehopper.com
30 Broad Street, Floor 22, New York, NY 10004
Contact Us

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How to write a business plan step by step

  • 1. How to Write a Business Plan Step by Step
  • 2. The Business Plan Components 1. An Executive Summary 2. Your Company Description 3. Products and Services 4. Company Marketing Plan 5. Operational Plan 6. Management & Organization 7. Startup Expenses & Capitalization 8. Financial Plan 9. Additional Appendices
  • 3. The Executive Summary should briefly explain each of the below. 1. An overview of your business idea 2. A description of your product and/or service. 3. Your goals for the business. 4. Your proposed target market. 5. Your competition and what differentiates your business 6. Your management team and their prior experience. 7. Financial outlook for the business. An Executive Summary
  • 4. This section explains the basic elements of your business: 1. Business Name 2. Company Mission Statement 3. Company Philosophy/Values 4. Company Vision 5. Goals & Milestones 6. Target Market 7. Industry/Competitors 8. Legal Structure/Ownership Your Company Description
  • 5. This section expands on the basic information about your products and services 1. Your company’s products and/or services. 2. The problem the product or service solves 3. Any proprietary features that give you a competitive advantage 4. How you will price your product or service Products and Services
  • 6. This section includes: 1. Market research 2. Barriers to entry 3. Threats and opportunities 4. Product/service features and benefits 5. Target customer 6. Key competitors 7. Positioning/Niche 8. How you will market your product/service 9. Promotional budget 10. Pricing 11.Location or proposed location 12.Distribution channels 13.12-month sales forecast Marketing Plan
  • 7. This section explains the daily operation of your business: 1. Production 2. Quality control 3. Location 4. Legal environment 5. Personnel 6. Inventory 7. Suppliers 8. Credit policies Operational Plan
  • 8. This section should give readers an understanding of the people behind your business, their roles and responsibilities, and their prior experience: 1. Biographies 2. Gaps 3. Advisors 4. Advisors Management & Organization
  • 9. In this section, detail the expenses involved in opening for business and how much capital you’ll need: 1. Start-Up Expenses 2. Opening Day Balance Sheet 3. Personal Financial Statement Startup Expenses & Capitalization
  • 10. Include the following: 1. 12-month profit & loss projection 2. Optional: 3-year profit & loss projection 3. Cash flow projection 4. Optional: 3-year cash flow statement 5. Projected balance sheet 6. Break-even calculation 7. Use of capital Financial Plan
  • 11. Below are some elements many business owners include in their Appendices. 1. Agreements 2. Intellectual property 3. Resumes of owners/key employees 4. Advertising/marketing materials 5. Public relations/publicity 6. Blueprints/plans 7. List of equipment 8. Market research studies 9. List of assets that can be used as collateral Additional Appendices
  • 12. The Ultimate Business Plan Template Download the ultimate business plan template: https://ehopper.com/guides/guide-the-ultimate-business-plan- template/
  • 13. 212-651-8911 sales@ehopper.com www.ehopper.com 30 Broad Street, Floor 22, New York, NY 10004 Contact Us