Creating Contests: A Winning Method for Crowdsourcing & Engagement

Contests provide one of the best opportunities to facilitate interaction and improve the customer relationship dynamic. With a well planned and executed promotional contest, consumers and businesses win by earning links, generating engagement and buzz, getting loads of crowdsourced content, and increasing social signals. Discover the ins and outs of a winning contest with Erica Campbell Byrum, Director of Social Media for ForRent.com & Homes.com. This presentation was presented at the Social Fresh East conference in July 2014 by Erica Campbell Byrum.