The Life of <p>
1 like984 views
The document discusses the relationship between digital products and typography, emphasizing the importance of design principles such as creating layouts from content. It features insights from various historical figures and designers, alongside various references and links related to typography. Ultimately, it underscores that effective design arises from understanding and utilizing typographical elements appropriately.
![AVING examined the first part of the new Grammatical Institute of the
English Language, published by Mr. Noah Webster we are of opinion, that
it is far preferable, in the plan and execution, to Dilworth's or any other Spelling
Book, which has been introduced into [o]ur schools. In these the entire
omission of the rules of pronunciation is a capital defect, which very few of the
parents, schoolmasters or mistresses, employed in teaching children the first
rudiments have sufficient knowledge to supply…
H
The American Spelling Book by Noah Webster, courtesy of merrycoz.org](https://image.slidesharecdn.com/lifeofpfitc-150420152233-conversion-gate01/85/The-Life-of-lt-p-18-320.jpg)
The Life of <p>
- 1. the life of <p> bringing digital products to life with type & typography Jason Pamental / @jpamental / Lead UX Strategist
- 2. A bit about your guide • Lead UX Strategist at Fresh Tilled Soil • Have found peace, even with IE6–8 • Believe the best aspects of design are often never seen • Author of Responsive Typography from O’Reilly (bit.ly/rwtbook) • Husband, father, son, brother, tinkerer, teacher & student • Walker of @aProperCollie
- 4. Type & Typography on the Web not such strange bedfellows after all
- 5. –Beatrice Ward, circa 1933 “the clothes which words wear”
- 6. Begin at the Beginning
- 7. –Mark Boulton, March 24th, 2011 “create layouts from the content out”
- 8. –Elliot Jay Stocks, October 7th, 2011 “designing from the type outwards”
- 9. So we narrow the focus.
- 10. –Tao Te Ching, ascribed to Laozi “A journey of a thousand li starts beneath one’s feet”
- 11. so a volume of a thousand lines begins with a single <p>
- 13. *Atomic design, anyone? Image from bradfrost.com We design in visual systems, building patterns of objects & code
- 14. So what’s the most basic primitive of content itself?
- 15. So what’s the most basic primitive of content itself?
- 16. The American Spelling Book by Noah Webster, courtesy of merrycoz.org
- 17. The American Spelling Book by Noah Webster, courtesy of merrycoz.org
- 18. AVING examined the first part of the new Grammatical Institute of the English Language, published by Mr. Noah Webster we are of opinion, that it is far preferable, in the plan and execution, to Dilworth's or any other Spelling Book, which has been introduced into [o]ur schools. In these the entire omission of the rules of pronunciation is a capital defect, which very few of the parents, schoolmasters or mistresses, employed in teaching children the first rudiments have sufficient knowledge to supply… H The American Spelling Book by Noah Webster, courtesy of merrycoz.org
- 19. <p>
- 20. a thought; Cogito, ergo sum. –René Descartes, circa 1629
- 21. an idea; Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less. –Marie Curie
- 22. * thanks Wikipedia a basic unit of discourse*; Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal. –President Abraham Lincoln, 1863
- 25. παράγραφος (paragraphos) p { position: relative; } p:before { content: "2E0F"; position: absolute; left: 0; top: 0.1em; }
- 26. Middle Ages: The Pilcrow Years http://www.smithsonianmag.com/arts-culture/the-origin-of-the-pilcrow-aka-the-strange-paragraph-symbol-8610683/
- 27. Middle Ages: The Pilcrow Years http://www.smithsonianmag.com/arts-culture/the-origin-of-the-pilcrow-aka-the-strange-paragraph-symbol-8610683/ ¶
- 28. as it was, so it can be Medium Daily Digest
- 29. as it was, so it can be Medium Daily Digest
- 30. Middle Ages: The Pilcrow Years
- 31. Middle Ages: The Pilcrow Years p { display: inline; } p:after { content: "00B6"; }
- 32. late 15th century & onward
- 33. late 15th century & onward
- 34. when I indent, I prefer 1em
- 35. late 15th century & onward p { margin-bottom: 0; text-indent: 1em; // naturally }
- 37. block party Not ignoring what is good, I am quick to perceive a horror, and could still be social with it—would they let me—since it is but well to be on friendly terms with all the inmates of the place one lodges in. By reason of these things, then, the whaling voyage was welcome; the great flood-gates of the wonder-world swung open, and in the wild conceits that swayed me to my purpose, two and two there floated into my inmost soul, endless processions of the whale, and, mid most of them all, one grand hooded phantom, like a snow hill in the air.
- 38. block party Not ignoring what is good, I am quick to perceive a horror, and could still be social with it—would they let me—since it is but well to be on friendly terms with all the inmates of the place one lodges in. By reason of these things, then, the whaling voyage was welcome; the great flood-gates of the wonder-world swung open, and in the wild conceits that swayed me to my purpose, two and two there floated into my inmost soul, endless processions of the whale, and, mid most of them all, one grand hooded phantom, like a snow hill in the air. p { margin-bottom: 1em; }
- 39. last line without any orphans
- 40. last line without any orphans wt.fix({ elements: 'p', chars: 10, method: 'nbsp', event: 'resize' }); http://bit.ly/rt-widotamer
- 41. a dash of dashes
- 42. a dash of dashes
- 43. a dash of dashes
- 44. a dash of dashes
- 45. a dash of dashes
- 46. a dash of dashes
- 47. a dash of dashes .hyphens { word-wrap: break-word; -webkit-hyphens: auto; -moz-hyphens: auto; -ms-hyphens: auto; -o-hyphens: auto; hyphens: auto; text-align: justify; } JS alternative: http://mnater.github.io/Hyphenator/
- 48. drop it like a cap
- 49. drop it like a cap http://www.dragoart.com/tuts/641/1/1/how-to-draw-homies-character-bobby-loco.htm
- 50. drop it like a cap p:first-of-type:first-letter, .lt-ie9 p:first-letter { font-size: 5em; font-family: ‘Bluntz W00’; font-size: 5em; color: 5em; line-height: 0.9em; float: left; padding-right: 0.05em; margin-top: -0.125em; } http://www.dragoart.com/tuts/641/1/1/how-to-draw-homies-character-bobby-loco.htm
- 52. first-line of defense p:first-line { font-size: 1.1em; font-weight: bold; }
- 53. link it, link it good
- 54. link it, link it good
- 55. link it, link it good
- 56. link it, link it good
- 57. link it, link it good
- 58. link it, link it good .nicelink { font-size: 5em; text-shadow: 1px 0 0 #fff, 1px 0 0 #fff, -1px 0 0 #fff, -1px 0 0 #fff; background-image: linear-gradient(to bottom, transparent, rgba(#00194d, 0) 75%, rgba(#00194d, 0.85) 75%, transparent)); background-repeat: repeat-x; background-size: 2px 2px; background-position: 0 0.8em; display: inline; word-break: break-word; }
- 59. a flare for the dramatic
- 60. a flare for the dramatic .otf { -moz-font-feature-settings: "dlig=1","liga=1"; -moz-font-feature-settings: "dlig" 1, "liga" 1; -webkit-font-feature-settings: "dlig" 1, "liga" 1; -ms-font-feature-settings: "dlig=1", "liga=1"; -o-font-feature-settings: "dlig" 1,"liga" 1; font-feature-settings: "dlig" 1,"liga" 1; } https://github.com/jpamental/otfeatures
- 61. much ado & giving us nothing 12.15 sec
- 62. much ado & giving us nothing
- 63. much ado & giving us nothing
- 64. much ado & a tiny bit better 7.1 sec
- 65. much ado & on our merry way 5.1 sec
- 66. much ado & on our merry way p { font-family: “Playfair Display", serif; font-size: 1.5em; } .wf-inactive p { font-family: "Times New Roman", serif; font-size: 1.575em; letter-spacing: 0.1px; } https://github.com/typekit/webfontloader
- 67. just what is the perfect <p>? question:
- 68. answer: the right one for your project
- 70. Buzzfeed
- 71. The Shape of Design
- 72. The Shape of Design
- 73. the only wrong answer no answer at all
- 75. thank you Jason Pamental @jpamental typefaces: Salomé & Scala Sans photoography: unless otherwise noted, photos by @jpamental slides: slideshare.net/jpamental code: github.com/jpamental book: bit.ly/rwtbook