SlideShare a Scribd company logo
CDC and FDA CTP
Open Federal Content and Data
July 20, 2014
The Big Picture
Digital Government Strategy
Big Picture
On May 23, 2012, the President issued a directive entitled “Building a 21st
Century Digital Government,” launching a comprehensive federal-level
Digital Government Strategy. Among other goals, this initiative seeks to:
● Provide an increasingly mobile workforce with access to high-quality
digital government information and services—anywhere, anytime, and
on any device.
● Unlock the power of government data to spur innovation across the
Nation and improve the quality of services for the American people.
Why We Are Here
Big Picture
As part of the Digital Government Strategy, our team seeks to:
● Raise awareness of health related federal digital assets.
● Determine interests, needs, and focus within such communities.
● Cross-pollinate with open data developer communities focused on
healthcare.
● Help to facilitate partnerships and initiatives between such
communities and federal health agencies.
Weather, Localization, and More
Big Picture
● Some of the most ubiquitous (and profitable) digital
services used today are built upon open government
data.
● NOAA datasets are used by Weather.com/Weather
Channel, and Weather Underground.
● Weather-related data collected by National Oceanic
and Atmospheric Association provide annual
estimated private sector economic value of $10
billion.
● Annual economic value of data from the U.S. Global
Positioning System is estimated at approximately
$90 billion.
Digital Health Data/Content
Big Picture
● Digital federal health offerings span a
compelling range from syndicated content
(including web, video, images, and
infographics), to traditional programmatically
accessible numerical data.
● Syndicated content (via pre-packaged API
calls) provides the ability to seamlessly layer
local, state, and federal information within a
single page, increase content offerings, and
decrease staff/resource demands.
● Such content is easily added to mobile apps
and social media pages.
When Only Data Will Do...
Big Picture
● For some needs,
nothing replaces raw
data--that can be
massaged, mashed-up,
and interpreted as
needed.
● A wealth of currently
available federal health
datasets--accessible
via RESTful interfaces,
and via web-based
technologies like
Socrata.
Configurable, Downloadable
Big Picture
Federal data sites offer
data that is:
● Configurable and
viewable online.
● Downloadable (CSV,
JSON, XML, PDF, etc.).
● Programmatically
accessible via Socrata
and CKAN APIs.
● Programmatically
accessible via federal
API.
Content Syndication
What is Content Syndication?
Content Syndication
Once content is selected from an online
syndication site:
● Returned snippet of JavaScript code
embedded within the client site’s web
HTML.
● Task can be delegated to even relatively
non-technical staff.
● JavaScript snippet is effectively a pre-
packaged API call to a federal server,
returning selected web content.
Content Syndication
How To Access...
Why Content Syndication?
Content Syndication
● Growing digital and social media content offerings (web, images,
infographics, podcasts, video, data, and more), anticipating both current and
future initiative needs.
● Credible, timely, and science-based information from a trusted health
information partner.
● Fast and easy discovery and incorporation—freeing-up staff resources.
● Maintains native-site look-and-feel, allowing for easy blending with local
content.
● Keeps customers on local site, rather than linking to external web pages.
● Automatically updated and kept current.
Proven Results...
Content Syndication
As part of a major upgrade/redesign of their departmental web site, Union County
Health Department of Ohio has made extensive use of syndicated federal content.
http://www.uchd.net
UCHD’s metrics on their site, logged before and after incorporating federal health
content, demonstrated significant results:
● 26% increase in page views
● 18% increase in site visits
● 12% increase in average visit duration
● 19% decrease in bounce rate (those leaving after only viewing the front page)
Syndication Sites
Content Syndication
Available federal and state syndication sites:
Local Syndication
Content Syndication
Note on the previous slide, the inclusion of a state-level syndication site…
Common Look
Content Syndication
Note the common look and feel between a federal-level syndication site, and the
previous ODH state-level site...
Your Own Syndication Site
Content Syndication
Ohio Department of Health uses the same software
technology as numerous federal syndication sites:
● Enabling ODH to provide their own state content
to city and county health departments,
providing for seamless layering of local, state,
and federal content and information.
● Federal syndication software facility available in
either Java or .NET instances on the “HHS
Digital Media API Platform” SourceForge
repository.
http://sourceforge.net/projects/contentservices/
Data Repositories
Data Driven Offerings
Data Repositories
There is also a wealth of more traditionally
data-driven federal health repositories.
HealthData.gov offers:
● Wide array of downloadable datasets.
● Searchable by category.
● Available in a variety of data formats.
● At granularity levels such as county and zip
code.
● CKAN-driven catalog API: www.healthdata.
gov/catalog-api
Diverse Datasets
Data Repositories
Sample federal-level hospital comparison
dataset (care, mortality, and readmission
quality measures)--available via
programmatic API, and in downloadable
CSV format.
Data.CDC.gov--Socrata
Data Repositories
● Socrata-driven datasets covering a
broad range of health topics.
● Web-configurable displays--filterable
by such criteria as year and region.
● Viewable in varying formats (bar,
graph, pie chart).
● Downloadable in varying data formats
(CSV, JSON, XML, PDF, etc.).
● Programmatically accessible via the
Socrata Open Data API (SODA).
Open.FDA.gov
Data Repositories
The Food and Drug Administration’s newly-
created OpenFDA initiative seeks to open the
department’s massive data stores to easy and
programmatic accessibility.
The initiative is currently focused on:
● Adverse Drug Events--A database of over 3
million adverse event reports.
● Recalls (coming soon)--Enforcement
report and product recalls data.
● Documentation (coming soon)--
Structured product labeling data.
OpenFDA on the Move...
Data Repositories
OpenFDA was built by developers, for developers, using open standards. The project offers APIs,
raw data downloads, documentation, and examples: github.com/FDA/openfda.
OpenFDA data and APIs are already being utilized in the market:
● Epidemico’s MedWatcher mobile app (medwatcher.org) tracks and reports side-effects of
drugs, medical devices, and vaccines, and now integrates OpenFDA adverse event data into
its offerings.
● Social Health Insights’ web app (openfda.socialhealthinsights.com) offers searchable desktop
access into FDA’s adverse event data.
Youth Risk Data
Data Repositories
While not yet API-accessible, CDC’s web-
driven “Youth Online: High School YRBS
(Youth Risk Behavior Surveillance)”
demonstrates the power of granular and
localizable federal health data:
● Filterable by state, age, gender, etc.
● Filterable by such youth related health
topics as tobacco use, alcohol use, diet,
sexual behavior, and more.
● Configurable display--table/graph.
http://nccd.cdc.
gov/youthonline/App/Default.aspx
Localizable Flu Data
Data Repositories
While not yet API-accessible, CDC’s FluView
site similarly demonstrates the power of
granular, localizable, configurable, and
downloadable federal health data:
● National and regional level flu dashboard.
● Configurable and filterable data,
statistics, displays, and graphs.
● Downloadable images and downloadable
data.
http://gis.cdc.
gov/grasp/fluview/fluportaldashboard.html
Wealth of Content and Data
Data Repositories
Federal digital health content and data already spans a wide range of offerings:
● Web content
● Ecards
● Podcasts
● RSS
● Images
● Buttons
● Widgets
● Video
● Infographics
● Numerical Data
The New HHS Digital Media
Platform
Data Repositories
New HHS Digital Media Platform (the
software/API that powers federal syndication
sites) offers:
● Vastly expanded categories of searchable
and syndicatable digital offerings--web
content, infographics, widgets, buttons,
videos, podcasts, ecards, and RSS feeds.
Ready, available, and live:
● CDC API: http://tools.cdc.
gov/api/docs/info.aspx
● CDC Syndication Site: tools.cdc.
gov/medialibrary/index.asp
Cross-Departmental API
Data Repositories
The New HHS Digital Media Platform
also offers:
● Core functionality/API that is
common across departments.
● Easy facility to create microsites
around a given health topic (such
as Tobacco) that combine diverse
data and content from multiple
federal agencies.
Backward Compatability
Data Repositories
Meanwhile, CDC’s previous feed/syndication-driven API interface will remain supported, for
those institutions currently accessing content in this way:
https://tools.cdc.gov/syndication/api.aspx
● Sample Feed API Request:
http://t.cdc.gov/feed.aspx?topicid=[optional parameter]&format=[optional parameter]
&fromdate=[optional parameter]
● Sample Syndication API Request:
http://t.cdc.gov/synd.aspx?url=[required parameter]&[optional parameters]
Local-Level Partner Offerings
Data Repositories
Many city government sites are following suit with local-level data sites:
● Often similarly powered by Socrata.
● Familiar interfaces and programmatic APIs--facilitating application mashups that
combine data from the local, state, and federal levels.
https://data.sfgov.org
Mobile Apps
API-Driven Public Health Apps
Mobile Apps
Federal agencies have already developed a wealth of mobile device apps, operating upon their
programmatically accessible data and content offerings.
Federal/Local Mashups...
Mobile Apps
CDC’s “FluView” app demonstrates a
federal/local information mashup:
● Mobile device companion to CDC online
FluView site.
● Color-coded map of national-level flu
trends.
● Active links on map image to state-level
flu information/DPH sites.
Public Health Gaming
Mobile Apps
CDC’s “Solve the Outbreak” iPad app:
● Melds public health education with a
full-featured adventure/sleuthing
game—letting players investigate and
solve a variety of international public
health crises.
● Compelling adventure lets gamers learn
first-hand what medical epidemiologists
do every day in order to keep our world
safe.
Looking Forward
Partnerships and Innovation
Looking Forward
● Weather and location-based apps
demonstrate the power of
melding government
content/data with private sector
technology.
● HHS, CDC, FDA seek to bring
similar innovations to open
health data.
● Health info made available
anywhere, anytime, and on any
device, while enabling seamless
mashups with related state and
local offerings.
Working Together
Looking Forward
Your imagination as developers can
help bring the President’s Digital
Government Strategy to full fruition:
● Enable users to access localized flu
stats.
● Check CDC-recommended vaccine
schedules.
● View localized teen drug/tobacco
stats.
● Find nearby disaster relief
centers/relevant health advisories.
● Other as-yet unimagined
innovations and possibilities!
Resources
Looking Forward
US Digital Government Strategy:
https://cio.gov/innovate/digital-strategy/
Federal/State Content Syndication Sites
● CDC: https://tools.cdc.gov/syndication/
● CDC (v3.0): https://tools.cdc.
gov/medialibrary/index.aspx
● FDA/CTP (Center for Tobacco Products): https:
//tools.fda.gov/CSStorefront/
● NIH/NIAID: https://tools.niaid.nih.
gov/syndication/
● HHS: https://syndication.hhs.gov
● Ohio Department of Health (ODH): https:
//odhsynd.odh.ohio.gov/syndication/
HHS Digital Media API Platform (Syndication
Software):
http://sourceforge.net/projects/contentservices/
Federal Data Sites
● HealthData.gov: http://healthdata.gov
● Data.CDC.gov: https://data.cdc.gov
● FluView Dashboard: http://gis.cdc.
gov/grasp/fluview/fluportaldashboard.html
● “Youth Online: High School YRBS (Youth Risk
Behavior Surveillance)” site: http://nccd.cdc.
gov/youthonline/App/Default.aspx
Mobile Apps:
http://www.cdc.gov/mobile/mobileapp.html
THANK YOU!
Eric Davis edavis@forumone.
com
Steve Meloan
meloan@sbcglobal.net
Thom Williams
tho1@cdc.gov

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Open Federal Content & Data at the CDC and FDA CTP (OSCON 2014)

  • 1. CDC and FDA CTP Open Federal Content and Data July 20, 2014
  • 3. Digital Government Strategy Big Picture On May 23, 2012, the President issued a directive entitled “Building a 21st Century Digital Government,” launching a comprehensive federal-level Digital Government Strategy. Among other goals, this initiative seeks to: ● Provide an increasingly mobile workforce with access to high-quality digital government information and services—anywhere, anytime, and on any device. ● Unlock the power of government data to spur innovation across the Nation and improve the quality of services for the American people.
  • 4. Why We Are Here Big Picture As part of the Digital Government Strategy, our team seeks to: ● Raise awareness of health related federal digital assets. ● Determine interests, needs, and focus within such communities. ● Cross-pollinate with open data developer communities focused on healthcare. ● Help to facilitate partnerships and initiatives between such communities and federal health agencies.
  • 5. Weather, Localization, and More Big Picture ● Some of the most ubiquitous (and profitable) digital services used today are built upon open government data. ● NOAA datasets are used by Weather.com/Weather Channel, and Weather Underground. ● Weather-related data collected by National Oceanic and Atmospheric Association provide annual estimated private sector economic value of $10 billion. ● Annual economic value of data from the U.S. Global Positioning System is estimated at approximately $90 billion.
  • 6. Digital Health Data/Content Big Picture ● Digital federal health offerings span a compelling range from syndicated content (including web, video, images, and infographics), to traditional programmatically accessible numerical data. ● Syndicated content (via pre-packaged API calls) provides the ability to seamlessly layer local, state, and federal information within a single page, increase content offerings, and decrease staff/resource demands. ● Such content is easily added to mobile apps and social media pages.
  • 7. When Only Data Will Do... Big Picture ● For some needs, nothing replaces raw data--that can be massaged, mashed-up, and interpreted as needed. ● A wealth of currently available federal health datasets--accessible via RESTful interfaces, and via web-based technologies like Socrata.
  • 8. Configurable, Downloadable Big Picture Federal data sites offer data that is: ● Configurable and viewable online. ● Downloadable (CSV, JSON, XML, PDF, etc.). ● Programmatically accessible via Socrata and CKAN APIs. ● Programmatically accessible via federal API.
  • 10. What is Content Syndication? Content Syndication Once content is selected from an online syndication site: ● Returned snippet of JavaScript code embedded within the client site’s web HTML. ● Task can be delegated to even relatively non-technical staff. ● JavaScript snippet is effectively a pre- packaged API call to a federal server, returning selected web content.
  • 12. Why Content Syndication? Content Syndication ● Growing digital and social media content offerings (web, images, infographics, podcasts, video, data, and more), anticipating both current and future initiative needs. ● Credible, timely, and science-based information from a trusted health information partner. ● Fast and easy discovery and incorporation—freeing-up staff resources. ● Maintains native-site look-and-feel, allowing for easy blending with local content. ● Keeps customers on local site, rather than linking to external web pages. ● Automatically updated and kept current.
  • 13. Proven Results... Content Syndication As part of a major upgrade/redesign of their departmental web site, Union County Health Department of Ohio has made extensive use of syndicated federal content. http://www.uchd.net UCHD’s metrics on their site, logged before and after incorporating federal health content, demonstrated significant results: ● 26% increase in page views ● 18% increase in site visits ● 12% increase in average visit duration ● 19% decrease in bounce rate (those leaving after only viewing the front page)
  • 14. Syndication Sites Content Syndication Available federal and state syndication sites:
  • 15. Local Syndication Content Syndication Note on the previous slide, the inclusion of a state-level syndication site…
  • 16. Common Look Content Syndication Note the common look and feel between a federal-level syndication site, and the previous ODH state-level site...
  • 17. Your Own Syndication Site Content Syndication Ohio Department of Health uses the same software technology as numerous federal syndication sites: ● Enabling ODH to provide their own state content to city and county health departments, providing for seamless layering of local, state, and federal content and information. ● Federal syndication software facility available in either Java or .NET instances on the “HHS Digital Media API Platform” SourceForge repository. http://sourceforge.net/projects/contentservices/
  • 19. Data Driven Offerings Data Repositories There is also a wealth of more traditionally data-driven federal health repositories. HealthData.gov offers: ● Wide array of downloadable datasets. ● Searchable by category. ● Available in a variety of data formats. ● At granularity levels such as county and zip code. ● CKAN-driven catalog API: www.healthdata. gov/catalog-api
  • 20. Diverse Datasets Data Repositories Sample federal-level hospital comparison dataset (care, mortality, and readmission quality measures)--available via programmatic API, and in downloadable CSV format.
  • 21. Data.CDC.gov--Socrata Data Repositories ● Socrata-driven datasets covering a broad range of health topics. ● Web-configurable displays--filterable by such criteria as year and region. ● Viewable in varying formats (bar, graph, pie chart). ● Downloadable in varying data formats (CSV, JSON, XML, PDF, etc.). ● Programmatically accessible via the Socrata Open Data API (SODA).
  • 22. Open.FDA.gov Data Repositories The Food and Drug Administration’s newly- created OpenFDA initiative seeks to open the department’s massive data stores to easy and programmatic accessibility. The initiative is currently focused on: ● Adverse Drug Events--A database of over 3 million adverse event reports. ● Recalls (coming soon)--Enforcement report and product recalls data. ● Documentation (coming soon)-- Structured product labeling data.
  • 23. OpenFDA on the Move... Data Repositories OpenFDA was built by developers, for developers, using open standards. The project offers APIs, raw data downloads, documentation, and examples: github.com/FDA/openfda. OpenFDA data and APIs are already being utilized in the market: ● Epidemico’s MedWatcher mobile app (medwatcher.org) tracks and reports side-effects of drugs, medical devices, and vaccines, and now integrates OpenFDA adverse event data into its offerings. ● Social Health Insights’ web app (openfda.socialhealthinsights.com) offers searchable desktop access into FDA’s adverse event data.
  • 24. Youth Risk Data Data Repositories While not yet API-accessible, CDC’s web- driven “Youth Online: High School YRBS (Youth Risk Behavior Surveillance)” demonstrates the power of granular and localizable federal health data: ● Filterable by state, age, gender, etc. ● Filterable by such youth related health topics as tobacco use, alcohol use, diet, sexual behavior, and more. ● Configurable display--table/graph. http://nccd.cdc. gov/youthonline/App/Default.aspx
  • 25. Localizable Flu Data Data Repositories While not yet API-accessible, CDC’s FluView site similarly demonstrates the power of granular, localizable, configurable, and downloadable federal health data: ● National and regional level flu dashboard. ● Configurable and filterable data, statistics, displays, and graphs. ● Downloadable images and downloadable data. http://gis.cdc. gov/grasp/fluview/fluportaldashboard.html
  • 26. Wealth of Content and Data Data Repositories Federal digital health content and data already spans a wide range of offerings: ● Web content ● Ecards ● Podcasts ● RSS ● Images ● Buttons ● Widgets ● Video ● Infographics ● Numerical Data
  • 27. The New HHS Digital Media Platform Data Repositories New HHS Digital Media Platform (the software/API that powers federal syndication sites) offers: ● Vastly expanded categories of searchable and syndicatable digital offerings--web content, infographics, widgets, buttons, videos, podcasts, ecards, and RSS feeds. Ready, available, and live: ● CDC API: http://tools.cdc. gov/api/docs/info.aspx ● CDC Syndication Site: tools.cdc. gov/medialibrary/index.asp
  • 28. Cross-Departmental API Data Repositories The New HHS Digital Media Platform also offers: ● Core functionality/API that is common across departments. ● Easy facility to create microsites around a given health topic (such as Tobacco) that combine diverse data and content from multiple federal agencies.
  • 29. Backward Compatability Data Repositories Meanwhile, CDC’s previous feed/syndication-driven API interface will remain supported, for those institutions currently accessing content in this way: https://tools.cdc.gov/syndication/api.aspx ● Sample Feed API Request: http://t.cdc.gov/feed.aspx?topicid=[optional parameter]&format=[optional parameter] &fromdate=[optional parameter] ● Sample Syndication API Request: http://t.cdc.gov/synd.aspx?url=[required parameter]&[optional parameters]
  • 30. Local-Level Partner Offerings Data Repositories Many city government sites are following suit with local-level data sites: ● Often similarly powered by Socrata. ● Familiar interfaces and programmatic APIs--facilitating application mashups that combine data from the local, state, and federal levels. https://data.sfgov.org
  • 32. API-Driven Public Health Apps Mobile Apps Federal agencies have already developed a wealth of mobile device apps, operating upon their programmatically accessible data and content offerings.
  • 33. Federal/Local Mashups... Mobile Apps CDC’s “FluView” app demonstrates a federal/local information mashup: ● Mobile device companion to CDC online FluView site. ● Color-coded map of national-level flu trends. ● Active links on map image to state-level flu information/DPH sites.
  • 34. Public Health Gaming Mobile Apps CDC’s “Solve the Outbreak” iPad app: ● Melds public health education with a full-featured adventure/sleuthing game—letting players investigate and solve a variety of international public health crises. ● Compelling adventure lets gamers learn first-hand what medical epidemiologists do every day in order to keep our world safe.
  • 36. Partnerships and Innovation Looking Forward ● Weather and location-based apps demonstrate the power of melding government content/data with private sector technology. ● HHS, CDC, FDA seek to bring similar innovations to open health data. ● Health info made available anywhere, anytime, and on any device, while enabling seamless mashups with related state and local offerings.
  • 37. Working Together Looking Forward Your imagination as developers can help bring the President’s Digital Government Strategy to full fruition: ● Enable users to access localized flu stats. ● Check CDC-recommended vaccine schedules. ● View localized teen drug/tobacco stats. ● Find nearby disaster relief centers/relevant health advisories. ● Other as-yet unimagined innovations and possibilities!
  • 38. Resources Looking Forward US Digital Government Strategy: https://cio.gov/innovate/digital-strategy/ Federal/State Content Syndication Sites ● CDC: https://tools.cdc.gov/syndication/ ● CDC (v3.0): https://tools.cdc. gov/medialibrary/index.aspx ● FDA/CTP (Center for Tobacco Products): https: //tools.fda.gov/CSStorefront/ ● NIH/NIAID: https://tools.niaid.nih. gov/syndication/ ● HHS: https://syndication.hhs.gov ● Ohio Department of Health (ODH): https: //odhsynd.odh.ohio.gov/syndication/ HHS Digital Media API Platform (Syndication Software): http://sourceforge.net/projects/contentservices/ Federal Data Sites ● HealthData.gov: http://healthdata.gov ● Data.CDC.gov: https://data.cdc.gov ● FluView Dashboard: http://gis.cdc. gov/grasp/fluview/fluportaldashboard.html ● “Youth Online: High School YRBS (Youth Risk Behavior Surveillance)” site: http://nccd.cdc. gov/youthonline/App/Default.aspx Mobile Apps: http://www.cdc.gov/mobile/mobileapp.html
  • 39. THANK YOU! Eric Davis edavis@forumone. com Steve Meloan meloan@sbcglobal.net Thom Williams tho1@cdc.gov