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From zero to
launch:
A walk-through of the website process
Lisa Ghisolf • @gizmodesign • Gizmo Creative Factory Inc.
The process
Critical
elements
• (Realistic) deadlines
• Communication (Basecamp, other
project management tools)
• Stakeholders
• Responsibilities
From zero to launch: A walk-through of the website process
Redesign
considerations
• Benchmark where the site is now
(CrazyEgg, OptimalWorkshop)
• Content audit
• What links are live and broken (Google
Search Console)
• What links will change
• SEO: What will be impacted? Build SEO
into content process.
• Consider what can be automated or
improve communication.
From zero to launch: A walk-through of the website process
Content
Audit
• Inventory content and its metrics
(Screaming Frog, URL Finder)
• Review for gaps, quality
• Prioritize rewriting of content
From zero to launch: A walk-through of the website process
Content structure
New, revised content?
Functionalities
Current sitemap
New navigation, site structure
From zero to launch: A walk-through of the website process
New sitemap
Wireframes
Custom Theme or Template?
Prototypes
Design Acceptance
From zero to launch: A walk-through of the website process
From zero to launch: A walk-through of the website process
Custom vs.
templated
theme
From zero to launch: A walk-through of the website process
Coding
Layout Template Pages
Coding Feedback
Cross-browser Testing
301/404 any links?
From zero to launch: A walk-through of the website process
Design Quality
Testing
Approval
From zero to launch: A walk-through of the website process
Is it working? (Crazy Egg, etc.)
Style Guide
Training
Documentation
Maintenance
Questions?
Lisa Ghisolf
Gizmo Creative Factory Inc.
gizmo-design.com
@gizmodesign

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From zero to launch: A walk-through of the website process