The document outlines strategies for Nourish International chapters to conduct initial publicity and outreach efforts at the start of each academic year, with a focus on raising awareness of the General Interest Meeting and flagship Hunger Lunch event through personal networks, listservs, collaborations with other student groups, guerrilla marketing tactics, classroom announcements, and engaging department heads. The goal is to welcome new students and rebuild the membership and customer base after annual turnover by creatively spreading information about NI's mission and upcoming opportunities to get involved.