Tv&Interactive Optimized

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In 1941, the first TV advertisement aired as a 20-second spot before a baseball game paid for by Bulova Watch Company. From 1950-2000, TV ads became very popular and effective in the US, reflected by high prices charged for ads during popular TV events. Recently, the time spent watching TV and internet have become equal, indicating that all advertising mediums should now point to the internet due to its unlimited potential time in front of brands. However, limitations still exist as there is a separation between seeing an ad on TV and going online, and no way to track if a user came from TV or which ad they saw.

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