This document discusses using web video to extend the reach of libraries. It recommends embedding short videos in places where users already are, like guides and course pages. It suggests using free or low-cost tools for creating and hosting videos. Specific free software options mentioned for recording include Jing, CamStudio and Screencast-o-Matic, while YouTube, Blip.tv and Vimeo are given as hosting examples. The document stresses starting simply and updating videos regularly rather than aiming for perfection.