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IPO
Benjamin Joffe
HOW HARDWARE STARTUPS
GO FROM PROTOTYPE TO IPO
ZEROto
with the HAX TEAM
Building Hardware Startups From Zero To IPO
$300M Under Management
#2 Global Seed Investor
>500 Startups Portfolio
HARDWARE BIOTECH SOCIAL/MOBILE
Most active early stage VC
#1 in hardware
#1 life sciences
#1 in female-lead startups
DEEP TECH
APPLIED A.I.
THENEWERAOFHARDWARE
MASSIVE IMPACT ON
THE PHYSICAL WORLD
AND
THE HUMAN BODY
MOSTACTIVEHARDWAREINVESTORS
STARTUPS200
YEARS5
SKILLS MILLIONS PARTNERS
“HARDWAREISHARD”
TIME
BEFORE
FITBIT : 8 YEARS GOPRO: 12 YEARS
>8YEARSTOIPO
1
R&D
5
ONLINE
2
PROTO
-TYPING
6
OFFLINE
7
GLOBAL
8
IPO
4
PRODUC
-TION
3
PROTO
-TYPING
RACEAGAINSTTIME
1 2 3 4 5 6 7 8
YEARSOFDANGER
TECH FUNDING FOUNDERS COMPETITORS TIMING COSTS DISTRIBUTION
TOO SLOW, TOO EXPENSIVE, TOO SILICON VALLEY?
$10M+$20M Kickstarter + $15M VC
Fire Sale
PEBBLE
$15M VC + $34M pre-orders
TOO SLOW, TOO EXPENSIVE, TOO SILICON VALLEY?
Now Bankrupt
LILY
MEETPELOTON
Raised $444M
2011
First R&D (Japan)
(not for sale)
1986
Segway (USA)
$5,000
2001
Ninebot (China)
$330
2016
30YEARSFROMLABTOMASSMARKET
CLOUD
LOW-COST
SENSORS
& CPUs
SMART
PHONESCHEAPER
PROTOTYPING
TOOLS
TODAY:FAST&FRUGAL
CROWD
FUNDING
LOW
VOLUME
MANUFAC-
TURING ONLINE
STORES
MICRO-
CAPS
FAST
RETAIL
LABTOMARKETIN18MONTHS?
IPOIN4YEARS?
1
R&D
5
ONLINE
2
PROTO
-TYPING
6
OFFLINE
7
GLOBAL
8
IPO
4
PRODUC
-TION
3
PROTO
-TYPING
1
R&D
2
PRODUCTIZING
3
RETAIL
4
IPO
HOW?
IPOTHE HAX WAY
ZEROto
MULTI-STAGE
ACCELERATION
FULL-STACK
ACCELERATOR
Today
Incorporation
Market fit
Production
Launch
Distribution
Growth
Financing
Liquidity
VERTICAL
ACCELERATORS
2010
Incorporation
Market fit
Production
Launch
ACCELERATORS
2005
Incorporation
Market fit
INCUBATORS
2000
Incorporation
MULTI-STAGE
ACCELERATION
SEED GROWTH
O TO 1 1 TO N
SHENZHEN
PrototypetoLaunch
SANFRANCISCO
ProducttoScale
ONEPROTOTYPING
ZEROto
“It's easier to start a company
outside the Valley than in it”
Sergey Brin, Google
EXPENSIVE NO SUPPLY CHAIN LOW FACTORY
KNOW-HOW
FEW HARDWARE
INVESTORS
THEPROBLEMINSILICONVALLEY
World-ClassSTARTUPS
needWorld-ClassRESOURCES
Sales
3
Prototyping
+ Production
2
R&D
1 YOU
Shenzhen, The Silicon Valley For Hardware
A WEEK IN SHENZHEN
IS LIKE A MONTH
ANYWHERE ELSE
MEETTRAINERBOT
PINGPONGROBOT
TEAM
10
INVESTMENT
$5,000,000
0 TO SHIP
4 YEARS
WHATDOYOUNEED?
ONEPROTOTYPEPERWEEK!
WHATITTOOK
TEAM
10
TEAM
2
INVESTMENT
$2,000,000
0 TO SHIP
4 YEARS
INVESTMENT
$100,000
0 TO SHIP
18 MONTHS
CROWDFUNDING
$250,000
Building Hardware Startups From Zero To IPO
3MONTHSPRIOR
MADE FROM ILLINOIS
“Cheaper than China”
FARFROMTHEVALLEY
ACCELERATINGTHEACCELERATION
CIRCUIT BOARD PRINTER
3 MONTHS IN SHENZHENMEETVOLTERA
“We saved a year of burn
and time-to-market” Nils Mattisson
Ex-Apple
Founder, MINUT
1,000FIRST BATCH
ONEto
SHENZHENSUPERPOWERS
SKILLS
(ANY) SCALE
SPEED
SAVINGS
HOWABOUTFUNDING?
Building Hardware Startups From Zero To IPO
>80 CAMPAIGNS
11 IN WORLD’S TOP 100
#1 INVESTOR IN CROWDFUNDED HARDWARE
Building Hardware Startups From Zero To IPO
AUSTRIA
ROBO
WUNDERKIND
AUSTRIA
LIVINFARMS
(B2Bisstillhard)
DISTRIBUTION
1,000to
SCALE
MEETOCTOPUSWATCH
18MONTHS
FROM
PROTOTYPE
TORETAIL
VOLTERASCALES…WITHPROFIT
LATE STAGE
SCALEto
IPO
ABETTEROPTION?
VC MONEY IS
EXPENSIVE
BANKS ILL
EQUIPPED
PUBLIC
DEMAND
OLDSCHOOLearlyIPOwith
GROWTH REVENUE PROFIT
>$10M
IN SALES
NYSE / TSX /
OTHER
RTO / REG A+ /
DIRECT LISTING
IPO=FINANCING≠EXIT
Ithappenedbefore…
Founded: 1976
IPO: 1980
THEIPOSOF2021AREBORNTODAY
THANKS!BEN@HAX.CO

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Building Hardware Startups From Zero To IPO