Week 3 advertising hidden and overt messages

This document discusses print advertising and how advertisers aim to communicate persuasive messages to audiences through symbolic representations. It explains that a successful advertisement is one where the message is received and persuades the audience. The document also introduces concepts like semiotics, overt and hidden messages, and how advertisers use techniques like branding, color, jingles and slogans to emotionally engage audiences and build brand identity. Students are instructed to analyze sample advertisements by decoding hidden and overt messages and evaluating how symbols convey meaning and persuade audiences.