Modern applications are complex with microservices and containers which makes observability challenging. Observability refers to understanding an application's state through logs, events and other data. It is more comprehensive than monitoring alone. To achieve effective observability, organizations should use error tracking, distributed tracing, APM, infrastructure monitoring, log aggregation and incident management tools. They should also implement development best practices like shift-left processes and continuous communication between teams. The goal of observability is to deliver the best user experience and maximize business value.