Leveling the playing field

This document discusses how social media can be used to launch new products, similar to how large companies utilize these platforms. It provides statistics on the large user bases of Facebook, Twitter, YouTube, and other social media sites. It then discusses how much time users spend on social media networks and which are most popular. The rest of the document focuses on targeting mothers as a key demographic, providing statistics on their purchasing power and influence. It lists influential "mommy bloggers" and ideas for using social media like crafting newsletters, engaging bloggers, monitoring competition, and combining social and traditional PR strategies to launch a new product.